--- title: "Waterford: search popularity in New Zealand" description: "Waterford makes crystal glassware. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/waterford" publisher: "Brandwave" --- # Waterford: search popularity in New Zealand Waterford makes crystal glassware. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Waterford - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among champagne flutes brands**: 7.8% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Champagne flutes brands | 2 | 7.8% | 1K | | Glassware brands | 1 | 57.8% | 1K | | Beer glasses brands | 1 | 63% | 1K | - [Champagne flutes brands](/demand/nz/categories/nz-champagne-flutes-brands) - [Glassware brands](/demand/nz/categories/nz-glassware-brands) - [Beer glasses brands](/demand/nz/categories/nz-beer-glasses-brands) ## Top champagne flutes brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Waterford was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Waterford is the fourth most recommended of the six. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Riedel | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Spiegelau | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Schott Zwiesel | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Waterford | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Swarovski | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 | | Royal Doulton | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about champagne flutes brands - Asked ChatGPT "Which Champagne flutes brand should I buy in New Zealand?": 1. Riedel, 2. Spiegelau, 3. Schott Zwiesel - Asked ChatGPT "What are the best Champagne flutes brands in New Zealand?": 1. Riedel, 2. Spiegelau, 3. Schott Zwiesel, 4. Waterford - Asked ChatGPT "What's the best Champagne flutes brand in New Zealand for gift occasions?": 1. Riedel, 2. Waterford, 3. Schott Zwiesel - Searched Google, AI Overview "champagne glasses nz": 1. Spiegelau - Searched Google, AI Overview "crystal champagne flutes": 1. Swarovski, 2. Waterford Not named in any answer: Royal Doulton. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How has branded search demand for Waterford changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Waterford in New Zealand rose from 850 to 1K. - Across the 12 months ending September 2026, Waterford’s share of searches among champagne flutes brands in New Zealand increased from 6.4% to 7.8%. - Across the 12 months ending September 2026, Waterford’s share of searches among champagne flutes brands in New Zealand peaked at 9.4% in August 2026 and was lowest at 3.7% in December 2025. - Across the 12 months ending September 2026, Waterford rose from 3rd to 2nd among champagne flutes brands in New Zealand. - Across the 12 months ending September 2026, Waterford’s share of searches among glassware brands in New Zealand increased from 50.3% to 57.8%. - Across the 12 months ending September 2026, Waterford’s share of searches among glassware brands in New Zealand peaked at 62.6% in August 2026 and was lowest at 40.6% in November 2025. - Across the 12 months ending September 2026, Waterford’s share of searches among beer glasses brands in New Zealand increased from 56.7% to 63%. - Across the 12 months ending September 2026, Waterford’s share of searches among beer glasses brands in New Zealand peaked at 68.9% in July 2026 and was lowest at 50.3% in November 2025. ## How did search popularity change for New Zealand champagne flutes brands in September 2026? - In September 2026, Royal Doulton gained share of searches among champagne flutes brands in New Zealand, from 6.5% to 7.4%. - In September 2026, Waterford lost share of searches among champagne flutes brands in New Zealand, from 9.4% to 7.8%. - In September 2026, Spiegelau rose from 6th to 5th among champagne flutes brands in New Zealand. - In September 2026, Schott Zwiesel fell from 5th to 6th among champagne flutes brands in New Zealand. ## How did search popularity change for New Zealand glassware brands in September 2026? - In September 2026, Bormioli Rocco overtook Luigi Bormioli to rank 4th among glassware brands in New Zealand, with 5% of the searches. - In September 2026, Duralex overtook Luigi Bormioli to rank 5th among glassware brands in New Zealand, with 5% of the searches. - In September 2026, Riedel gained share of searches among glassware brands in New Zealand, from 18.7% to 21.1%. - In September 2026, Schott Zwiesel gained share of searches among glassware brands in New Zealand, from 6.9% to 7.8%. - In September 2026, Waterford lost share of searches among glassware brands in New Zealand, from 62.6% to 57.8%. - In September 2026, Luigi Bormioli lost share of searches among glassware brands in New Zealand, from 4.4% to 2.8%. ## How did search popularity change for New Zealand beer glasses brands in September 2026? - In September 2026, Riedel gained share of searches among beer glasses brands in New Zealand, from 20.1% to 23%. - In September 2026, Spiegelau gained share of searches among beer glasses brands in New Zealand, from 7.4% to 10.3%. - In September 2026, Waterford lost share of searches among beer glasses brands in New Zealand, from 67.2% to 63%. - In September 2026, Luigi Bormioli lost share of searches among beer glasses brands in New Zealand, from 4.8% to 3%. - Estimated monthly branded searches for Libbey in New Zealand fell 50% over 12 measured months, from 20 to 10 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Champagne flutes brands | 850 | 6.4% | 3 | | Nov 2025 | Champagne flutes brands | 910 | 4.1% | 3 | | Dec 2025 | Champagne flutes brands | 980 | 3.7% | 3 | | Jan 2026 | Champagne flutes brands | 1K | 6.5% | 3 | | Feb 2026 | Champagne flutes brands | 980 | 7.5% | 2 | | Mar 2026 | Champagne flutes brands | 980 | 7.5% | 2 | | Apr 2026 | Champagne flutes brands | 980 | 7.3% | 3 | | May 2026 | Champagne flutes brands | 850 | 5.4% | 3 | | Jun 2026 | Champagne flutes brands | 980 | 7.3% | 3 | | Jul 2026 | Champagne flutes brands | 1K | 7.8% | 3 | | Aug 2026 | Champagne flutes brands | 1.3K | 9.4% | 2 | | Sep 2026 | Champagne flutes brands | 1K | 7.8% | 2 | | Oct 2025 | Glassware brands | 850 | 50.3% | 1 | | Nov 2025 | Glassware brands | 910 | 40.6% | 1 | | Dec 2025 | Glassware brands | 980 | 45.2% | 1 | | Jan 2026 | Glassware brands | 1K | 52.3% | 1 | | Feb 2026 | Glassware brands | 980 | 55.7% | 1 | | Mar 2026 | Glassware brands | 980 | 57% | 1 | | Apr 2026 | Glassware brands | 980 | 59.4% | 1 | | May 2026 | Glassware brands | 850 | 53.1% | 1 | | Jun 2026 | Glassware brands | 980 | 58% | 1 | | Jul 2026 | Glassware brands | 1K | 61.5% | 1 | | Aug 2026 | Glassware brands | 1.3K | 62.6% | 1 | | Sep 2026 | Glassware brands | 1K | 57.8% | 1 | | Oct 2025 | Beer glasses brands | 850 | 56.7% | 1 | | Nov 2025 | Beer glasses brands | 910 | 50.3% | 1 | | Dec 2025 | Beer glasses brands | 980 | 51% | 1 | | Jan 2026 | Beer glasses brands | 1K | 61.9% | 1 | | Feb 2026 | Beer glasses brands | 980 | 63.2% | 1 | | Mar 2026 | Beer glasses brands | 980 | 62.4% | 1 | | Apr 2026 | Beer glasses brands | 980 | 66.2% | 1 | | May 2026 | Beer glasses brands | 850 | 61.2% | 1 | | Jun 2026 | Beer glasses brands | 980 | 65.3% | 1 | | Jul 2026 | Beer glasses brands | 1K | 68.9% | 1 | | Aug 2026 | Beer glasses brands | 1.3K | 67.2% | 1 | | Sep 2026 | Beer glasses brands | 1K | 63% | 1 | ## How are Waterford’s branded searches counted? Brandwave collects information about searches that people make online using Waterford’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “waterford” - “waterford crystal” ## Which champagne flutes brands compete with Waterford? - [Swarovski](/demand/nz/brands/swarovski): Head-to-head: /demand/nz/compare/swarovski-vs-waterford - [Royal Doulton](/demand/nz/brands/royal-doulton): Head-to-head: /demand/nz/compare/royal-doulton-vs-waterford - [Riedel](/demand/nz/brands/riedel): Head-to-head: /demand/nz/compare/riedel-vs-waterford - [Spiegelau](/demand/nz/brands/spiegelau): Head-to-head: /demand/nz/compare/spiegelau-vs-waterford - [Schott Zwiesel](/demand/nz/brands/schott-zwiesel): Head-to-head: /demand/nz/compare/schott-zwiesel-vs-waterford ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Waterford: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/waterford This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/waterford. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.