--- title: "Wasabi: search popularity in New Zealand" description: "Wasabi provides tools and services to store application files and objects in the cloud. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/wasabi-storage" publisher: "Brandwave" --- # Wasabi: search popularity in New Zealand Wasabi provides tools and services to store application files and objects in the cloud. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Wasabi - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among cloud object storage providers**: 5.5% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Cloud object storage providers | 4 | 5.5% | 1.4K | - [Cloud object storage providers](/demand/nz/categories/nz-cloud-object-storage-providers) ## Top cloud object storage providers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Wasabi did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Cloudflare | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Amazon Web Services | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Backblaze | 3rd | 1 of 3 | 0 of 2 | 1 of 5 | | DigitalOcean | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Wasabi | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about cloud object storage providers - Asked ChatGPT "Which cloud object storage provider should I use in New Zealand?": 1. Cloudflare, 2. Amazon Web Services - Asked ChatGPT "What are the best cloud object storage providers in New Zealand?": 1. Cloudflare, 2. Backblaze, 3. Amazon Web Services - Asked ChatGPT "What's the best cloud object storage provider in New Zealand for application files?": 1. Cloudflare, 2. Amazon Web Services - Searched Google, AI Overview "best cloud storage": named none of the brands we track - Searched Google, AI Overview "cloud storage providers": named none of the brands we track Not named in any answer: DigitalOcean and Wasabi. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How has branded search demand for Wasabi changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Wasabi in New Zealand fell from 1.6K to 1.4K. - Across the 12 months ending September 2026, Wasabi’s share of searches among cloud object storage providers in New Zealand peaked at 11.5% in February 2026 and was lowest at 5.3% in October 2025. - Across the 12 months ending September 2026, Wasabi fell from 3rd to 4th among cloud object storage providers in New Zealand. ## How did search popularity change for New Zealand cloud object storage providers in September 2026? - In September 2026, DigitalOcean overtook Wasabi to rank 3rd among cloud object storage providers in New Zealand, with 6.5% of the searches. - In September 2026, Wasabi lost share of searches among cloud object storage providers in New Zealand, from 6.8% to 5.5%. - Estimated monthly branded searches for Cloudflare in New Zealand rose 82.7% over 12 measured months, from 8.1K to 14.8K in September 2026. - Estimated monthly branded searches for Amazon Web Services in New Zealand fell 68.4% over 12 measured months, from 19.4K to 6.1K in September 2026. - Estimated monthly branded searches for Backblaze in New Zealand fell 18.1% over 12 measured months, from 720 to 590 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Cloud object storage providers | 1.6K | 5.3% | 3 | | Nov 2025 | Cloud object storage providers | 1.7K | 6% | 3 | | Dec 2025 | Cloud object storage providers | 1.6K | 8.2% | 3 | | Jan 2026 | Cloud object storage providers | 1.6K | 9.8% | 3 | | Feb 2026 | Cloud object storage providers | 1.9K | 11.5% | 3 | | Mar 2026 | Cloud object storage providers | 1.6K | 8.4% | 3 | | Apr 2026 | Cloud object storage providers | 1.4K | 6.7% | 3 | | May 2026 | Cloud object storage providers | 1.7K | 8% | 3 | | Jun 2026 | Cloud object storage providers | 1.6K | 7.1% | 3 | | Jul 2026 | Cloud object storage providers | 1.7K | 8.1% | 3 | | Aug 2026 | Cloud object storage providers | 1.6K | 6.8% | 3 | | Sep 2026 | Cloud object storage providers | 1.4K | 5.5% | 4 | ## How are Wasabi’s branded searches counted? Brandwave collects information about searches that people make online using Wasabi’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “wasabi” - “wasabi storage” ## Which cloud object storage providers compete with Wasabi? - [Cloudflare](/demand/nz/brands/cloudflare): Head-to-head: /demand/nz/compare/cloudflare-vs-wasabi-storage - [Amazon Web Services](/demand/nz/brands/amazon-web-services): Head-to-head: /demand/nz/compare/amazon-web-services-vs-wasabi-storage - [DigitalOcean](/demand/nz/brands/digitalocean): Head-to-head: /demand/nz/compare/digitalocean-vs-wasabi-storage - [Backblaze](/demand/nz/brands/backblaze): Head-to-head: /demand/nz/compare/backblaze-vs-wasabi-storage ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Wasabi: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/wasabi-storage This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/wasabi-storage. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.