--- title: "How popular is Waking Up? Searches and AI answers in New Zealand" description: "Waking Up is a meditation app. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/waking-up" publisher: "Brandwave" --- # How popular is Waking Up? Searches and AI answers in New Zealand Waking Up is a meditation app. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Waking Up - **Market**: New Zealand - **Measured month**: Oct 2026 - **Share of Search among meditation and sleep apps**: 1.9% ## Where does Waking Up compete? | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Meditation and sleep apps | 6 | 1.9% | 50 | - [Meditation and sleep apps](/demand/nz/categories/nz-meditation-and-sleep-apps) ## Top meditation and sleep apps in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Waking Up was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Waking Up is the sixth most recommended of the six. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Insight Timer | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Calm | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Headspace | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Smiling Mind | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | BetterSleep | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Waking Up | 6th | 1 of 3 | 1 of 2 | 2 of 5 | ## Every AI answer about meditation and sleep apps - Asked ChatGPT "Which meditation or sleep app should I use in New Zealand?": 1. Insight Timer, 2. Calm, 3. Headspace, 4. Smiling Mind - Asked ChatGPT "What are the best meditation and sleep apps in New Zealand?": 1. Calm, 2. Headspace, 3. Insight Timer, 4. BetterSleep, 5. Smiling Mind, 6. Waking Up - Asked ChatGPT "What's the best meditation or sleep app in New Zealand for better sleep?": 1. Calm, 2. Insight Timer, 3. Headspace, 4. Smiling Mind - Searched Google, AI Overview "meditation apps": 1. Insight Timer, 2. Smiling Mind, 3. Calm, 4. Headspace, 5. Waking Up - Searched Google, AI Overview "sleep sounds app": 1. Calm Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Waking Up changed in New Zealand over the last 12 months? - Across the 12 months ending October 2026, estimated monthly branded searches for Waking Up in New Zealand held steady at 50. - Across the 12 months ending October 2026, Waking Up’s share of searches among meditation and sleep apps in New Zealand peaked at 4% in January 2026 and was lowest at 1.3% in June 2026. ## How did search popularity change for New Zealand meditation and sleep apps in October 2026? - In October 2026, BetterSleep overtook Smiling Mind and Calm to rank 3rd among meditation and sleep apps in New Zealand, with 15.2% of the searches. - In October 2026, Insight Timer gained share of searches among meditation and sleep apps in New Zealand, from 13.8% to 16.3%. - In October 2026, Headspace lost share of searches among meditation and sleep apps in New Zealand, from 54.5% to 47.3%. - In October 2026, Calm lost share of searches among meditation and sleep apps in New Zealand, from 9.8% to 7.6%. - In October 2026, Waking Up lost share of searches among meditation and sleep apps in New Zealand, from 3.3% to 1.9%. - Smiling Mind’s share of searches among meditation and sleep apps in New Zealand has gained ground for 3 months in a row, from 8.5% to 11.7% in October 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Nov 2025 | Meditation and sleep apps | 50 | 1.9% | 6 | | Dec 2025 | Meditation and sleep apps | 70 | 3% | 6 | | Jan 2026 | Meditation and sleep apps | 110 | 4% | 6 | | Feb 2026 | Meditation and sleep apps | 70 | 2.6% | 6 | | Mar 2026 | Meditation and sleep apps | 90 | 2.7% | 5 | | Apr 2026 | Meditation and sleep apps | 70 | 2.4% | 6 | | May 2026 | Meditation and sleep apps | 90 | 2.8% | 6 | | Jun 2026 | Meditation and sleep apps | 50 | 1.3% | 6 | | Jul 2026 | Meditation and sleep apps | 50 | 1.4% | 6 | | Aug 2026 | Meditation and sleep apps | 70 | 2.1% | 6 | | Sep 2026 | Meditation and sleep apps | 90 | 3.3% | 6 | | Oct 2026 | Meditation and sleep apps | 50 | 1.9% | 6 | ## How are Waking Up’s branded searches counted? Brandwave collects information about searches that people make online using Waking Up’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “waking up app” ## Which meditation and sleep apps compete with Waking Up? - [Headspace](/demand/nz/brands/headspace): Head-to-head: /demand/nz/compare/headspace-vs-waking-up - [Insight Timer](/demand/nz/brands/insight-timer): Head-to-head: /demand/nz/compare/insight-timer-vs-waking-up - [BetterSleep](/demand/nz/brands/bettersleep): Head-to-head: /demand/nz/compare/bettersleep-vs-waking-up - [Smiling Mind](/demand/nz/brands/smiling-mind): Head-to-head: /demand/nz/compare/smiling-mind-vs-waking-up - [Calm](/demand/nz/brands/calm): Head-to-head: /demand/nz/compare/calm-vs-waking-up ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "How popular is Waking Up? Searches and AI answers in New Zealand". https://gobrandwave.com/demand/nz/brands/waking-up This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/waking-up. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.