--- title: "Wakefields Lawyers: search popularity in New Zealand" description: "Wakefields Lawyers is a law firm on the Kāpiti Coast. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/wakefields-lawyers" publisher: "Brandwave" --- # Wakefields Lawyers: search popularity in New Zealand Wakefields Lawyers is a law firm on the Kāpiti Coast. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Wakefields Lawyers - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among kapiti law firms**: 10.9% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Kapiti law firms | 5 | 10.9% | 70 | - [Kapiti law firms](/demand/nz/locations/kapiti-coast/law-firms) ## Top kapiti law firms in ChatGPT and Google AI Overviews In three ChatGPT questions, Wakefields Lawyers appeared in all three answers. Wakefields Lawyers is the third most recommended of the seven. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Kāpiti Law | 1st | 3 of 3 | 3 of 3 | | Best Practice Law | 2nd | 3 of 3 | 3 of 3 | | Wakefields Lawyers | 3rd | 3 of 3 | 3 of 3 | | BMC Lawyers | 4th | 3 of 3 | 3 of 3 | | Steven Lee & Associates | 5th | 2 of 3 | 2 of 3 | | The Law Connection | Not ranked | 0 of 3 | 0 of 3 | | Hobson Mills Law | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about kapiti law firms - Asked ChatGPT "Which kapiti law firm should I hire in Kāpiti Coast, New Zealand?": 1. Best Practice Law, 2. Kāpiti Law, 3. Wakefields Lawyers, 4. BMC Lawyers, 5. Steven Lee & Associates - Asked ChatGPT "What are the best kapiti law firms in Kāpiti Coast, New Zealand?": 1. Kāpiti Law, 2. Best Practice Law, 3. Steven Lee & Associates, 4. BMC Lawyers, 5. Wakefields Lawyers - Asked ChatGPT "What's the best kapiti law firm in Kāpiti Coast, New Zealand for legal help?": 1. Kāpiti Law, 2. Best Practice Law, 3. Wakefields Lawyers, 4. BMC Lawyers Not named in any answer: The Law Connection and Hobson Mills Law. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Wakefields Lawyers changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Wakefields Lawyers in New Zealand rose from 210 to 260. - Across the 12 months ending September 2026, Wakefields Lawyers’ share of searches among kapiti law firms in New Zealand increased from 7% to 10.9%. - Across the 12 months ending September 2026, Wakefields Lawyers’ share of searches among kapiti law firms in New Zealand peaked at 12.7% in April 2026 and was lowest at 5.6% in August 2026. ## How did search popularity change for New Zealand kapiti law firms in September 2026? - In September 2026, BMC Lawyers overtook Steven Lee & Associates to rank 2nd among kapiti law firms in New Zealand, with 10.9% of the searches. - In September 2026, Wakefields Lawyers gained share of searches among kapiti law firms in New Zealand, from 5.6% to 10.9%. - In September 2026, The Law Connection gained share of searches among kapiti law firms in New Zealand, from 9.9% to 10.9%. - In September 2026, Kāpiti Law lost share of searches among kapiti law firms in New Zealand, from 57.7% to 51.6%. - In September 2026, Steven Lee & Associates lost share of searches among kapiti law firms in New Zealand, from 12.7% to 10.9%. - Estimated monthly branded searches for Best Practice Law in New Zealand fell 50% over 12 measured months, from 20 to 10 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Kapiti law firms | 40 | 7% | 5 | | Nov 2025 | Kapiti law firms | 40 | 5.7% | 5 | | Dec 2025 | Kapiti law firms | 50 | 9.6% | 5 | | Jan 2026 | Kapiti law firms | 50 | 8.3% | 5 | | Feb 2026 | Kapiti law firms | 70 | 10.1% | 5 | | Mar 2026 | Kapiti law firms | 70 | 10.4% | 4 | | Apr 2026 | Kapiti law firms | 70 | 12.7% | 4 | | May 2026 | Kapiti law firms | 50 | 10% | 5 | | Jun 2026 | Kapiti law firms | 40 | 6.8% | 6 | | Jul 2026 | Kapiti law firms | 40 | 7.5% | 5 | | Aug 2026 | Kapiti law firms | 40 | 5.6% | 5 | | Sep 2026 | Kapiti law firms | 70 | 10.9% | 5 | ## How are Wakefields Lawyers’ branded searches counted? Brandwave collects information about searches that people make online using Wakefields Lawyers’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “wakefields lawyers” ## Which kapiti law firms compete with Wakefields Lawyers? - [Kāpiti Law](/demand/nz/brands/kapiti-law) - [BMC Lawyers](/demand/nz/brands/bmc-lawyers): Head-to-head: /demand/nz/compare/bmc-lawyers-vs-wakefields-lawyers - [Steven Lee & Associates](/demand/nz/brands/steven-lee-associates): Head-to-head: /demand/nz/compare/steven-lee-associates-vs-wakefields-lawyers - [The Law Connection](/demand/nz/brands/the-law-connection): Head-to-head: /demand/nz/compare/the-law-connection-vs-wakefields-lawyers - [Hobson Mills Law](/demand/nz/brands/hobson-mills-law): Head-to-head: /demand/nz/compare/hobson-mills-law-vs-wakefields-lawyers - [Best Practice Law](/demand/nz/brands/best-practice-law): Head-to-head: /demand/nz/compare/best-practice-law-vs-wakefields-lawyers ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Wakefields Lawyers: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/wakefields-lawyers This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/wakefields-lawyers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.