--- title: "How popular is Wakefields Digital? Searches and AI answers in New Zealand" description: "Wakefields Digital is a printing company in Wellington. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/wakefields-digital" publisher: "Brandwave" --- # How popular is Wakefields Digital? Searches and AI answers in New Zealand Wakefields Digital is a printing company in Wellington. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Wakefields Digital - **Market**: New Zealand - **Measured month**: Oct 2026 - **Share of Search among Wellington printing companies**: 1.9% ## Where does Wakefields Digital compete? | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Wellington printing companies | 7 | 1.9% | 20 | - [Wellington printing companies](/demand/nz/locations/wellington/printing-companies) ## Top Wellington printing companies in ChatGPT and Google AI Overviews In three ChatGPT questions, Wakefields Digital was mentioned in two out of three: in two of the three ChatGPT answers. Wakefields Digital is the third most recommended of the eight. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Rieger's Print | 1st | 3 of 3 | 3 of 3 | | Hotprint | 2nd | 2 of 3 | 2 of 3 | | Wakefields Digital | 3rd | 2 of 3 | 2 of 3 | | About Print | 4th | 3 of 3 | 3 of 3 | | Pivotal Print | 5th | 1 of 3 | 1 of 3 | | MBS Digital | 6th | 2 of 3 | 2 of 3 | | NZ Print | Not ranked | 0 of 3 | 0 of 3 | | City Print | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about Wellington printing companies - Asked ChatGPT "Which printing company should I use in Wellington, New Zealand?": 1. Rieger's Print, 2. Hotprint, 3. Wakefields Digital, 4. About Print, 5. MBS Digital - Asked ChatGPT "What are the best printing companies in Wellington, New Zealand?": 1. Rieger's Print, 2. Wakefields Digital, 3. About Print, 4. MBS Digital - Asked ChatGPT "What's the best printing company in Wellington, New Zealand for business cards?": 1. Hotprint, 2. Pivotal Print, 3. Rieger's Print, 4. About Print Not named in any answer: NZ Print and City Print. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Wakefields Digital changed in New Zealand over the last 12 months? - Across the 12 months ending October 2026, estimated monthly branded searches for Wakefields Digital in New Zealand fell from 70 to 50. - Across the 12 months ending October 2026, Wakefields Digital’s share of searches among Wellington printing companies in New Zealand decreased from 3% to 1.9%. - Across the 12 months ending October 2026, Wakefields Digital’s share of searches among Wellington printing companies in New Zealand peaked at 4.7% in January 2026 and was lowest at 1.9% in October 2026. ## How did search popularity change for New Zealand Wellington printing companies in October 2026? - In October 2026, Hotprint gained share of searches among Wellington printing companies in New Zealand, from 22.2% to 25.7%. - In October 2026, Pivotal Print gained share of searches among Wellington printing companies in New Zealand, from 5.1% to 6.7%. - In October 2026, MBS Digital gained share of searches among Wellington printing companies in New Zealand, from 4% to 4.8%. - In October 2026, Rieger's Print lost share of searches among Wellington printing companies in New Zealand, from 53.5% to 49.5%. - In October 2026, City Print lost share of searches among Wellington printing companies in New Zealand, from 2% to 0.95%. - NZ Print’s share of searches among Wellington printing companies in New Zealand has lost ground for 3 months in a row, from 4.3% to 2.9% in October 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Nov 2025 | Wellington printing companies | 40 | 3% | 7 | | Dec 2025 | Wellington printing companies | 40 | 3.8% | 5 | | Jan 2026 | Wellington printing companies | 50 | 4.7% | 6 | | Feb 2026 | Wellington printing companies | 40 | 3.3% | 6 | | Mar 2026 | Wellington printing companies | 50 | 4.1% | 5 | | Apr 2026 | Wellington printing companies | 30 | 2.8% | 7 | | May 2026 | Wellington printing companies | 50 | 4.1% | 5 | | Jun 2026 | Wellington printing companies | 30 | 2.7% | 8 | | Jul 2026 | Wellington printing companies | 30 | 2.6% | 7 | | Aug 2026 | Wellington printing companies | 40 | 3.3% | 7 | | Sep 2026 | Wellington printing companies | 20 | 2% | 8 | | Oct 2026 | Wellington printing companies | 20 | 1.9% | 7 | ## How are Wakefields Digital’s branded searches counted? Brandwave collects information about searches that people make online using Wakefields Digital’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “wakefields digital” ## Which Wellington printing companies compete with Wakefields Digital? - [Rieger's Print](/demand/nz/brands/rieger-s-print) - [Hotprint](/demand/nz/brands/hotprint) - [About Print](/demand/nz/brands/about-print): Head-to-head: /demand/nz/compare/about-print-vs-wakefields-digital - [Pivotal Print](/demand/nz/brands/pivotal-print): Head-to-head: /demand/nz/compare/pivotal-print-vs-wakefields-digital - [MBS Digital](/demand/nz/brands/mbs-digital): Head-to-head: /demand/nz/compare/mbs-digital-vs-wakefields-digital - [NZ Print](/demand/nz/brands/nz-print): Head-to-head: /demand/nz/compare/nz-print-vs-wakefields-digital - [City Print](/demand/nz/brands/city-print): Head-to-head: /demand/nz/compare/city-print-vs-wakefields-digital ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "How popular is Wakefields Digital? Searches and AI answers in New Zealand". https://gobrandwave.com/demand/nz/brands/wakefields-digital This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/wakefields-digital. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.