---
title: "Waitomo Adventures: search popularity and Share of Search in New Zealand"
description: "Waitomo Adventures runs glowworm cave tours in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/waitomo-adventures"
publisher: "Brandwave"
---

# Waitomo Adventures: search popularity and Share of Search in New Zealand

Waitomo Adventures runs glowworm cave tours in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Waitomo Adventures
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among glowworm cave tours**: 2.5%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Glowworm cave tours | 5 | 2.5% | 230 |

- [Glowworm cave tours](/demand/nz/categories/nz-glowworm-cave-tours)

## How has branded search demand for Waitomo Adventures changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Waitomo Adventures in New Zealand fell from 340 to 230.
- Across the 11 months ending August 2026, Waitomo Adventures’ estimated Share of Search among glowworm cave tours in New Zealand peaked at 3.2% in June 2026 and was lowest at 1.8% in January 2026.

## How did search popularity change for New Zealand glowworm cave tours in August 2026?

- In August 2026, Spellbound overtook Kawiti Glow Worm Caves to rank 2nd among glowworm cave tours in New Zealand, at 30.1%.
- In August 2026, Te Anau Glowworm Caves gained estimated Share of Search among glowworm cave tours in New Zealand, from 27.8% to 31.4%.
- In August 2026, Kawiti Glow Worm Caves lost estimated Share of Search among glowworm cave tours in New Zealand, from 26.4% to 17.5%.
- In August 2026, Legendary Black Water Rafting Co rose from 4th to 3rd among glowworm cave tours in New Zealand.
- Estimated monthly branded searches for Waitomo Adventures in New Zealand fell 32.4% over 11 measured months, from 340 to 230 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Glowworm cave tours | 340 | 2.3% | 5 |
| Nov 2025 | Glowworm cave tours | 430 | 2.2% | 5 |
| Dec 2025 | Glowworm cave tours | 650 | 2.5% | 5 |
| Jan 2026 | Glowworm cave tours | 530 | 1.8% | 5 |
| Feb 2026 | Glowworm cave tours | 440 | 2.1% | 5 |
| Mar 2026 | Glowworm cave tours | 530 | 2.7% | 5 |
| Apr 2026 | Glowworm cave tours | 430 | 2.8% | 5 |
| May 2026 | Glowworm cave tours | 280 | 2.7% | 5 |
| Jun 2026 | Glowworm cave tours | 250 | 3.2% | 5 |
| Jul 2026 | Glowworm cave tours | 220 | 2.4% | 5 |
| Aug 2026 | Glowworm cave tours | 230 | 2.5% | 5 |
| Sep 2026 | Glowworm cave tours | — | — | — |

## How is Waitomo Adventures measured?

Brandwave collects information about searches that people make online using Waitomo Adventures’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “waitomo adventures”
- “waitomo adventures lost world tour”
- “waitomo adventures near me”
- “waitomo co nz”
- “waitomoadventures”

## Which glowworm cave tours compete with Waitomo Adventures?

- [Te Anau Glowworm Caves](/demand/nz/brands/te-anau-glowworm-caves): Head-to-head: /demand/nz/compare/te-anau-glowworm-caves-vs-waitomo-adventures
- [Spellbound](/demand/nz/brands/spellbound): Head-to-head: /demand/nz/compare/spellbound-vs-waitomo-adventures
- [Legendary Black Water Rafting Co](/demand/nz/brands/legendary-black-water-rafting-co): Head-to-head: /demand/nz/compare/legendary-black-water-rafting-co-vs-waitomo-adventures
- [Kawiti Glow Worm Caves](/demand/nz/brands/kawiti-glow-worm-caves): Head-to-head: /demand/nz/compare/kawiti-glow-worm-caves-vs-waitomo-adventures

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Waitomo Adventures: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/waitomo-adventures

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/waitomo-adventures. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.