---
title: "Waitoa: search popularity and Share of Search in New Zealand"
description: "Waitoa produces chicken sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/waitoa"
publisher: "Brandwave"
---

# Waitoa: search popularity and Share of Search in New Zealand

Waitoa produces chicken sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Waitoa
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among chicken brands**: 13.4%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Chicken brands | 3 | 13.4% | 2.1K |

- [Chicken brands](/demand/nz/categories/nz-chicken-brands)

## How has branded search demand for Waitoa changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Waitoa in New Zealand rose from 1.4K to 2.1K.
- Across the 11 months ending August 2026, Waitoa’s estimated Share of Search among chicken brands in New Zealand increased from 9.5% to 13.4%.
- Across the 11 months ending August 2026, Waitoa’s estimated Share of Search among chicken brands in New Zealand peaked at 13.7% in July 2026 and was lowest at 9.5% in October 2025.

## How did search popularity change for New Zealand chicken brands in August 2026?

- In August 2026, Tegel gained estimated Share of Search among chicken brands in New Zealand, from 45.9% to 47.2%.
- In August 2026, Inghams lost estimated Share of Search among chicken brands in New Zealand, from 25.8% to 25%.
- Brinks’ estimated Share of Search among chicken brands in New Zealand has lost ground for 3 months in a row, from 4.9% to 3.9% in August 2026.
- Estimated monthly branded searches for Waitoa in New Zealand rose 53.3% over 11 measured months, from 1.4K to 2.1K in August 2026.
- Estimated monthly branded searches for Bostock Brothers in New Zealand rose 45.6% over 11 measured months, from 1.1K to 1.7K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Chicken brands | 1.4K | 9.5% | 3 |
| Nov 2025 | Chicken brands | 1.5K | 10.6% | 3 |
| Dec 2025 | Chicken brands | 1.3K | 10.8% | 3 |
| Jan 2026 | Chicken brands | 1.5K | 11.5% | 3 |
| Feb 2026 | Chicken brands | 1.6K | 12.1% | 3 |
| Mar 2026 | Chicken brands | 1.5K | 10.5% | 3 |
| Apr 2026 | Chicken brands | 1.5K | 11.5% | 3 |
| May 2026 | Chicken brands | 1.9K | 12.9% | 3 |
| Jun 2026 | Chicken brands | 1.6K | 12.1% | 3 |
| Jul 2026 | Chicken brands | 2K | 13.7% | 3 |
| Aug 2026 | Chicken brands | 2.1K | 13.4% | 3 |
| Sep 2026 | Chicken brands | — | — | — |

## How is Waitoa measured?

Brandwave collects information about searches that people make online using Waitoa’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “waitoa butterfly chicken”
- “waitoa chicken”
- “waitoa chicken breast”
- “waitoa chicken kiev”
- “waitoa chicken nuggets”
- “waitoa chicken sausages”
- “waitoa free range chicken”
- “waitoa gluten free chicken nuggets”
- “waitoa karaage chicken”
- “waitoa roast chicken”

## Which chicken brands compete with Waitoa?

- [Tegel](/demand/nz/brands/tegel): Head-to-head: /demand/nz/compare/tegel-vs-waitoa
- [Inghams](/demand/nz/brands/inghams): Head-to-head: /demand/nz/compare/inghams-vs-waitoa
- [Bostock Brothers](/demand/nz/brands/bostock-brothers): Head-to-head: /demand/nz/compare/bostock-brothers-vs-waitoa
- [Brinks](/demand/nz/brands/brinks): Head-to-head: /demand/nz/compare/brinks-vs-waitoa

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Waitoa: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/waitoa

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/waitoa. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.