--- title: "Wai-O-Tapu: search popularity and Share of Search in New Zealand" description: "Wai-O-Tapu is a geothermal or cultural attraction in Rotorua. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/wai-o-tapu" publisher: "Brandwave" --- # Wai-O-Tapu: search popularity and Share of Search in New Zealand Wai-O-Tapu is a geothermal or cultural attraction in Rotorua. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Wai-O-Tapu - **Market**: New Zealand - **Measured month**: Aug 2026 - **Share of Search among rotorua geothermal and cultural attractions**: 43.5% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Rotorua geothermal and cultural attractions | 1 | 43.5% | 27.2K | - [Rotorua geothermal and cultural attractions](/demand/nz/categories/nz-rotorua-geothermal-and-cultural-attractions) ## How has branded search demand for Wai-O-Tapu changed in New Zealand over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Wai-O-Tapu in New Zealand fell from 45.1K to 27.2K. - Across the 11 months ending August 2026, Wai-O-Tapu’s estimated Share of Search among rotorua geothermal and cultural attractions in New Zealand increased from 41.2% to 43.5%. - Across the 11 months ending August 2026, Wai-O-Tapu’s estimated Share of Search among rotorua geothermal and cultural attractions in New Zealand peaked at 46% in February 2026 and was lowest at 41.2% in October 2025. ## How did search popularity change for New Zealand rotorua geothermal and cultural attractions in August 2026? - In August 2026, Mitai Māori Village gained estimated Share of Search among rotorua geothermal and cultural attractions in New Zealand, from 7.8% to 9.4%. - In August 2026, Hell's Gate lost estimated Share of Search among rotorua geothermal and cultural attractions in New Zealand, from 14.1% to 12.7%. - In August 2026, Waimangu Volcanic Valley rose from 3rd to 2nd among rotorua geothermal and cultural attractions in New Zealand. - Estimated monthly branded searches for Whakarewarewa Living Māori Village in New Zealand fell 46% over 11 measured months, from 8.6K to 4.6K in August 2026. - Estimated monthly branded searches for Tamaki Māori Village in New Zealand fell 42.8% over 11 measured months, from 1.4K to 790 in August 2026. - Estimated monthly branded searches for Orakei Korako in New Zealand fell 42.5% over 11 measured months, from 13.5K to 7.8K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Rotorua geothermal and cultural attractions | 45.1K | 41.2% | 1 | | Nov 2025 | Rotorua geothermal and cultural attractions | 67K | 42.1% | 1 | | Dec 2025 | Rotorua geothermal and cultural attractions | 82.3K | 42.8% | 1 | | Jan 2026 | Rotorua geothermal and cultural attractions | 83K | 42.4% | 1 | | Feb 2026 | Rotorua geothermal and cultural attractions | 81.8K | 46% | 1 | | Mar 2026 | Rotorua geothermal and cultural attractions | 68.3K | 43.5% | 1 | | Apr 2026 | Rotorua geothermal and cultural attractions | 55.3K | 45.7% | 1 | | May 2026 | Rotorua geothermal and cultural attractions | 36.9K | 45.6% | 1 | | Jun 2026 | Rotorua geothermal and cultural attractions | 22K | 42% | 1 | | Jul 2026 | Rotorua geothermal and cultural attractions | 32.6K | 43.2% | 1 | | Aug 2026 | Rotorua geothermal and cultural attractions | 27.2K | 43.5% | 1 | | Sep 2026 | Rotorua geothermal and cultural attractions | — | — | — | ## How is Wai-O-Tapu measured? Brandwave collects information about searches that people make online using Wai-O-Tapu’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “wai o tapu” - “wai o tapu boardwalk” - “wai o tapu entrance fee” - “wai o tapu geothermal” - “wai o tapu geothermal park” - “wai o tapu geothermal wonderland” - “wai o tapu geyser” - “wai o tapu hot pools” - “wai o tapu hot springs” - “wai o tapu mud pools” - “wai o tapu reviews” - “wai o tapu rotorua” - “wai o tapu shuttle” - “wai o tapu thermal” - “wai o tapu thermal park” - “wai o tapu tickets” - “wai o tapu tour” - “wai o tapu welcome centre” - “waiotapu” - “waiotapu co nz” - “waiotapu geothermal” - “waiotapu loop road” - “waiotapu rotorua” - “waiotapu scenic reserve” ## Which rotorua geothermal and cultural attractions compete with Wai-O-Tapu? - [Waimangu Volcanic Valley](/demand/nz/brands/waimangu-volcanic-valley): Head-to-head: /demand/nz/compare/wai-o-tapu-vs-waimangu-volcanic-valley - [Hell's Gate](/demand/nz/brands/hells-gate): Head-to-head: /demand/nz/compare/hells-gate-vs-wai-o-tapu - [Orakei Korako](/demand/nz/brands/orakei-korako): Head-to-head: /demand/nz/compare/orakei-korako-vs-wai-o-tapu - [Mitai Māori Village](/demand/nz/brands/mitai-maori-village): Head-to-head: /demand/nz/compare/mitai-maori-village-vs-wai-o-tapu - [Whakarewarewa Living Māori Village](/demand/nz/brands/whakarewarewa-living-maori-village): Head-to-head: /demand/nz/compare/wai-o-tapu-vs-whakarewarewa-living-maori-village - [Tamaki Māori Village](/demand/nz/brands/tamaki-maori-village) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Wai-O-Tapu: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/wai-o-tapu This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/wai-o-tapu. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.