---
title: "VS Sassoon: search popularity and Share of Search in New Zealand"
description: "VS Sassoon makes hair styling tools sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/vs-sassoon"
publisher: "Brandwave"
---

# VS Sassoon: search popularity and Share of Search in New Zealand

VS Sassoon makes hair styling tools sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: VS Sassoon
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among hair styling tool brands**: 0.69%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Hair styling tool brands | 6 | 0.69% | 600 |

- [Hair styling tool brands](/demand/nz/categories/nz-hair-styling-tool-brands)

## How has branded search demand for VS Sassoon changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for VS Sassoon in New Zealand rose from 480 to 600.
- Across the 11 months ending August 2026, VS Sassoon’s estimated Share of Search among hair styling tool brands in New Zealand held steady, from 0.55% to 0.69%.

## How did search popularity change for New Zealand hair styling tool brands in August 2026?

- In August 2026, ghd gained estimated Share of Search among hair styling tool brands in New Zealand, from 20.9% to 22.4%.
- In August 2026, Remington gained estimated Share of Search among hair styling tool brands in New Zealand, from 3% to 3.7%.
- In August 2026, Shark Beauty lost estimated Share of Search among hair styling tool brands in New Zealand, from 8.5% to 7.4%.
- In August 2026, Dyson lost estimated Share of Search among hair styling tool brands in New Zealand, from 65% to 63.9%.
- Estimated monthly branded searches for VS Sassoon in New Zealand rose 25% over 11 measured months, from 480 to 600 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Hair styling tool brands | 480 | 0.55% | 6 |
| Nov 2025 | Hair styling tool brands | 600 | 0.41% | 6 |
| Dec 2025 | Hair styling tool brands | 720 | 0.6% | 6 |
| Jan 2026 | Hair styling tool brands | 490 | 0.63% | 6 |
| Feb 2026 | Hair styling tool brands | 400 | 0.57% | 6 |
| Mar 2026 | Hair styling tool brands | 390 | 0.5% | 6 |
| Apr 2026 | Hair styling tool brands | 400 | 0.49% | 6 |
| May 2026 | Hair styling tool brands | 590 | 0.68% | 6 |
| Jun 2026 | Hair styling tool brands | 390 | 0.46% | 6 |
| Jul 2026 | Hair styling tool brands | 480 | 0.52% | 6 |
| Aug 2026 | Hair styling tool brands | 600 | 0.69% | 6 |
| Sep 2026 | Hair styling tool brands | — | — | — |

## How is VS Sassoon measured?

Brandwave collects information about searches that people make online using VS Sassoon’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “vssassoon”
- “vssassoon co nz”

## Which hair styling tool brands compete with VS Sassoon?

- [Dyson](/demand/nz/brands/dyson): Head-to-head: /demand/nz/compare/dyson-vs-vs-sassoon
- [ghd](/demand/nz/brands/ghd-hair): Head-to-head: /demand/nz/compare/ghd-hair-vs-vs-sassoon
- [Shark Beauty](/demand/nz/brands/shark-beauty): Head-to-head: /demand/nz/compare/shark-beauty-vs-vs-sassoon
- [Remington](/demand/nz/brands/remington-grooming): Head-to-head: /demand/nz/compare/remington-grooming-vs-vs-sassoon
- [BaByliss](/demand/nz/brands/babyliss): Head-to-head: /demand/nz/compare/babyliss-vs-vs-sassoon

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "VS Sassoon: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/vs-sassoon

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/vs-sassoon. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.