---
title: "Vonage: search popularity in New Zealand"
description: "Vonage provides tools and services to add calling and messaging to business applications. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/vonage"
publisher: "Brandwave"
---

# Vonage: search popularity in New Zealand

Vonage provides tools and services to add calling and messaging to business applications. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Vonage
- **Market**: New Zealand
- **Measured month**: Sep 2026
- **Share of Search among communications API platforms**: 2%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Communications API platforms | 5 | 2% | 50 |

- [Communications API platforms](/demand/nz/categories/nz-communications-api-platforms)

## Top communications API platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Vonage appeared in all five answers. Vonage is the second most recommended of the six.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Twilio | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Vonage | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| Sinch | 3rd | 3 of 3 | 2 of 2 | 5 of 5 |
| Telnyx | 4th | 2 of 3 | 0 of 2 | 2 of 5 |
| ClickSend | 5th | 1 of 3 | 1 of 2 | 2 of 5 |
| Infobip | 6th | 0 of 3 | 1 of 2 | 1 of 5 |

## Every AI answer about communications API platforms

- Asked ChatGPT "Which communications API platform should I use in New Zealand?": 1. Twilio, 2. Telnyx, 3. Sinch, 4. Vonage
- Asked ChatGPT "What are the best communications API platforms in New Zealand?": 1. Twilio, 2. Vonage, 3. Sinch, 4. ClickSend, 5. Telnyx
- Asked ChatGPT "What's the best communications API platform in New Zealand for app messaging?": 1. Twilio, 2. Sinch, 3. Vonage
- Searched Google, AI Overview "best sms api": 1. Twilio, 2. Vonage, 3. Sinch, 4. ClickSend
- Searched Google, AI Overview "cpaas platforms": 1. Twilio, 2. Vonage, 3. Infobip, 4. Sinch

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026.

## How has branded search demand for Vonage changed in New Zealand over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Vonage in New Zealand fell from 90 to 50.
- Across the 12 months ending September 2026, Vonage’s share of searches among communications API platforms in New Zealand decreased from 3.6% to 2%.
- Across the 12 months ending September 2026, Vonage’s share of searches among communications API platforms in New Zealand peaked at 4.3% in November 2025 and was lowest at 2% in August 2026.

## How did search popularity change for New Zealand communications API platforms in September 2026?

- In September 2026, Twilio gained share of searches among communications API platforms in New Zealand, from 62.7% to 63.5%.
- In September 2026, Telnyx lost share of searches among communications API platforms in New Zealand, from 6.7% to 5.6%.
- Estimated monthly branded searches for Sinch in New Zealand rose 21.9% over 12 measured months, from 320 to 390 in September 2026.
- Estimated monthly branded searches for Vonage in New Zealand fell 44.4% over 12 measured months, from 90 to 50 in September 2026.
- Estimated monthly branded searches for Infobip in New Zealand fell 33.3% over 12 measured months, from 30 to 20 in September 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Communications API platforms | 90 | 3.6% | 5 |
| Nov 2025 | Communications API platforms | 90 | 4.3% | 5 |
| Dec 2025 | Communications API platforms | 70 | 3.6% | 5 |
| Jan 2026 | Communications API platforms | 70 | 3.3% | 5 |
| Feb 2026 | Communications API platforms | 70 | 2.8% | 5 |
| Mar 2026 | Communications API platforms | 90 | 3.1% | 5 |
| Apr 2026 | Communications API platforms | 90 | 3.1% | 5 |
| May 2026 | Communications API platforms | 70 | 2.5% | 5 |
| Jun 2026 | Communications API platforms | 90 | 3.2% | 5 |
| Jul 2026 | Communications API platforms | 70 | 2.3% | 5 |
| Aug 2026 | Communications API platforms | 50 | 2% | 5 |
| Sep 2026 | Communications API platforms | 50 | 2% | 5 |

## How are Vonage’s branded searches counted?

Brandwave collects information about searches that people make online using Vonage’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “vonage”

## Which communications API platforms compete with Vonage?

- [Twilio](/demand/nz/brands/twilio): Head-to-head: /demand/nz/compare/twilio-vs-vonage
- [Sinch](/demand/nz/brands/sinch): Head-to-head: /demand/nz/compare/sinch-vs-vonage
- [ClickSend](/demand/nz/brands/clicksend): Head-to-head: /demand/nz/compare/clicksend-vs-vonage
- [Telnyx](/demand/nz/brands/telnyx): Head-to-head: /demand/nz/compare/telnyx-vs-vonage
- [Infobip](/demand/nz/brands/infobip): Head-to-head: /demand/nz/compare/infobip-vs-vonage

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Vonage: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/vonage

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/vonage. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
