---
title: "VML: search popularity and Share of Search in New Zealand"
description: "A creative, brand experience, and commerce agency in Auckland and Wellington, part of WPP. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/vml-new-zealand"
publisher: "Brandwave"
---

# VML: search popularity and Share of Search in New Zealand

A creative, brand experience, and commerce agency in Auckland and Wellington, part of WPP. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: VML
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among creative and integrated agencies**: 4.2%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Creative and Integrated Agencies | 8 | 4.2% | 440 |

- [Creative and Integrated Agencies](/demand/nz/categories/creative-integrated-agencies)

## How has branded search demand for VML changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for VML in New Zealand fell from 1.1K to 440.
- Across the 11 months ending August 2026, VML’s estimated Share of Search among creative and integrated agencies in New Zealand decreased from 10.4% to 4.2%.
- Across the 11 months ending August 2026, VML’s estimated Share of Search among creative and integrated agencies in New Zealand peaked at 10.4% in October 2025 and was lowest at 4% in March 2026.
- Across the 11 months ending August 2026, VML fell from 3rd to 8th among creative and integrated agencies in New Zealand.

## How did search popularity change for New Zealand creative and integrated agencies in August 2026?

- In August 2026, TBWA\New Zealand overtook Colenso BBDO to rank 4th among creative and integrated agencies in New Zealand, at 7.7%.
- In August 2026, Bastion overtook McCann New Zealand to rank 2nd among creative and integrated agencies in New Zealand, at 10.1%.
- In August 2026, Stanley St gained estimated Share of Search among creative and integrated agencies in New Zealand, from 25.9% to 27.9%.
- In August 2026, Saatchi & Saatchi gained estimated Share of Search among creative and integrated agencies in New Zealand, from 6.7% to 7.4%.
- In August 2026, McCann New Zealand lost estimated Share of Search among creative and integrated agencies in New Zealand, from 12.6% to 10.1%.
- In August 2026, Colenso BBDO lost estimated Share of Search among creative and integrated agencies in New Zealand, from 6.4% to 4.6%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Creative and Integrated Agencies | 1.1K | 10.4% | 3 |
| Nov 2025 | Creative and Integrated Agencies | 630 | 6.3% | 4 |
| Dec 2025 | Creative and Integrated Agencies | 360 | 4.6% | 7 |
| Jan 2026 | Creative and Integrated Agencies | 390 | 4.1% | 7 |
| Feb 2026 | Creative and Integrated Agencies | 450 | 4.5% | 7 |
| Mar 2026 | Creative and Integrated Agencies | 500 | 4% | 10 |
| Apr 2026 | Creative and Integrated Agencies | 400 | 4% | 10 |
| May 2026 | Creative and Integrated Agencies | 460 | 4.7% | 8 |
| Jun 2026 | Creative and Integrated Agencies | 490 | 4.9% | 9 |
| Jul 2026 | Creative and Integrated Agencies | 430 | 4.6% | 8 |
| Aug 2026 | Creative and Integrated Agencies | 440 | 4.2% | 8 |
| Sep 2026 | Creative and Integrated Agencies | — | — | — |

## How is VML measured?

Brandwave collects information about searches that people make online using VML’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “vml”
- “vml agency”
- “vml auckland”
- “vml new zealand”
- “vml nz”
- “vml wellington”
- “vmly&r”
- “wunderman thompson nz”

## Which creative and integrated agencies compete with VML?

- [Stanley St](/demand/nz/brands/stanley-st)
- [Bastion](/demand/nz/brands/bastion)
- [McCann New Zealand](/demand/nz/brands/mccann-new-zealand)
- [TBWA\New Zealand](/demand/nz/brands/tbwa-new-zealand)
- [Saatchi & Saatchi](/demand/nz/brands/saatchi-and-saatchi): Head-to-head: /demand/nz/compare/saatchi-and-saatchi-vs-vml-new-zealand
- [Special Group](/demand/nz/brands/special-group): Head-to-head: /demand/nz/compare/special-group-vs-vml-new-zealand
- [Colenso BBDO](/demand/nz/brands/colenso-bbdo): Head-to-head: /demand/nz/compare/colenso-bbdo-vs-vml-new-zealand
- [Chemistry](/demand/nz/brands/chemistry): Head-to-head: /demand/nz/compare/chemistry-vs-vml-new-zealand
- [Motion Sickness](/demand/nz/brands/motion-sickness): Head-to-head: /demand/nz/compare/motion-sickness-vs-vml-new-zealand
- [Ogilvy](/demand/nz/brands/ogilvy)
- [Previously Unavailable](/demand/nz/brands/previously-unavailable)
- [Pitchblack Partners](/demand/nz/brands/pitchblack-partners)
- [Augusto](/demand/nz/brands/augusto)
- [Attraction Studio](/demand/nz/brands/attraction-studio)
- [Werk Agency](/demand/nz/brands/werk-agency)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "VML: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/vml-new-zealand

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/vml-new-zealand. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.