---
title: "Vittoria: search popularity and Share of Search in New Zealand"
description: "Vittoria is a coffee brand sold in New Zealand supermarkets. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/vittoria"
publisher: "Brandwave"
---

# Vittoria: search popularity and Share of Search in New Zealand

Vittoria is a coffee brand sold in New Zealand supermarkets. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Vittoria
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among supermarket coffee brands**: 1.5%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Supermarket coffee brands | 6 | 1.5% | 970 |

- [Supermarket coffee brands](/demand/nz/categories/nz-instant-coffee-brands)

## How has branded search demand for Vittoria changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Vittoria in New Zealand rose from 550 to 970.
- Across the 11 months ending August 2026, Vittoria’s estimated Share of Search among supermarket coffee brands in New Zealand held steady, from 1% to 1.5%.

## How did search popularity change for New Zealand supermarket coffee brands in August 2026?

- In August 2026, L'affare overtook Nescafé to rank 2nd among supermarket coffee brands in New Zealand, at 22.5%.
- In August 2026, Nespresso lost estimated Share of Search among supermarket coffee brands in New Zealand, from 56.7% to 48.8%.
- In August 2026, Moccona lost estimated Share of Search among supermarket coffee brands in New Zealand, from 15.9% to 13%.
- In August 2026, Nescafé lost estimated Share of Search among supermarket coffee brands in New Zealand, from 12.1% to 10.6%.
- Estimated monthly branded searches for Vittoria in New Zealand rose 76.4% over 11 measured months, from 550 to 970 in August 2026.
- Estimated monthly branded searches for Robert Harris in New Zealand rose 25.5% over 11 measured months, from 1.9K to 2.4K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Supermarket coffee brands | 550 | 1% | 6 |
| Nov 2025 | Supermarket coffee brands | 480 | 0.85% | 6 |
| Dec 2025 | Supermarket coffee brands | 600 | 0.95% | 6 |
| Jan 2026 | Supermarket coffee brands | 570 | 1% | 6 |
| Feb 2026 | Supermarket coffee brands | 450 | 0.92% | 6 |
| Mar 2026 | Supermarket coffee brands | 700 | 1.4% | 6 |
| Apr 2026 | Supermarket coffee brands | 830 | 1.6% | 6 |
| May 2026 | Supermarket coffee brands | 920 | 1.6% | 6 |
| Jun 2026 | Supermarket coffee brands | 830 | 1.5% | 6 |
| Jul 2026 | Supermarket coffee brands | 1K | 1.8% | 6 |
| Aug 2026 | Supermarket coffee brands | 970 | 1.5% | 6 |
| Sep 2026 | Supermarket coffee brands | — | — | — |

## How is Vittoria measured?

Brandwave collects information about searches that people make online using Vittoria’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “vittoria beans”
- “vittoria coffee”
- “vittoria coffee bags”
- “vittoria coffee bean”
- “vittoria coffee capsules”
- “vittoria coffee pods”
- “vittoria decaf coffee”
- “woolies vittoria coffee”

## Which supermarket coffee brands compete with Vittoria?

- [Nespresso](/demand/nz/brands/nespresso): Head-to-head: /demand/nz/compare/nespresso-vs-vittoria
- [L'affare](/demand/nz/brands/laffare): Head-to-head: /demand/nz/compare/laffare-vs-vittoria
- [Moccona](/demand/nz/brands/moccona): Head-to-head: /demand/nz/compare/moccona-vs-vittoria
- [Nescafé](/demand/nz/brands/nescafe): Head-to-head: /demand/nz/compare/nescafe-vs-vittoria
- [Robert Harris](/demand/nz/brands/robert-harris): Head-to-head: /demand/nz/compare/robert-harris-vs-vittoria

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Vittoria: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/vittoria

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/vittoria. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.