--- title: "Vitapet: search popularity in New Zealand" description: "Vitapet makes pet food and treats. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/vitapet" publisher: "Brandwave" --- # Vitapet: search popularity in New Zealand Vitapet makes pet food and treats. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Vitapet - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among pet treat brands**: 14.2% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Pet treat brands | 3 | 14.2% | 480 | - [Pet treat brands](/demand/nz/categories/nz-pet-treat-brands) ## Top pet treat brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Vitapet did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | ZIWI Peak | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Animals Like Us | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Greenies | 3rd | 0 of 3 | 2 of 2 | 2 of 5 | | Omega Plus | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Schmackos | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Vitapet | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about pet treat brands - Asked ChatGPT "Which pet treat brand should I buy in New Zealand?": 1. ZIWI Peak - Asked ChatGPT "What are the best pet treat brands in New Zealand?": 1. ZIWI Peak, 2. Animals Like Us, 3. Omega Plus - Asked ChatGPT "What's the best pet treat brand in New Zealand for dogs and cats?": 1. ZIWI Peak, 2. Animals Like Us, 3. Omega Plus - Searched Google, AI Overview "best dog treats": 1. Greenies, 2. Schmackos - Searched Google, AI Overview "cat treat brands": 1. Greenies Not named in any answer: Vitapet. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Vitapet changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Vitapet in New Zealand rose from 390 to 480. - Across the 12 months ending September 2026, Vitapet’s share of searches among pet treat brands in New Zealand increased from 10.7% to 14.2%. - Across the 12 months ending September 2026, Vitapet’s share of searches among pet treat brands in New Zealand peaked at 16.1% in December 2025 and was lowest at 10.7% in October 2025. ## How did search popularity change for New Zealand pet treat brands in September 2026? - In September 2026, Vitapet gained share of searches among pet treat brands in New Zealand, from 11% to 14.2%. - In September 2026, Greenies gained share of searches among pet treat brands in New Zealand, from 10.2% to 12.7%. - In September 2026, Schmackos gained share of searches among pet treat brands in New Zealand, from 7.4% to 9.4%. - In September 2026, ZIWI Peak lost share of searches among pet treat brands in New Zealand, from 39.1% to 34.5%. - In September 2026, Animals Like Us lost share of searches among pet treat brands in New Zealand, from 28.3% to 26%. - In September 2026, Omega Plus lost share of searches among pet treat brands in New Zealand, from 4% to 3.2%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Pet treat brands | 390 | 10.7% | 3 | | Nov 2025 | Pet treat brands | 390 | 11.8% | 3 | | Dec 2025 | Pet treat brands | 480 | 16.1% | 3 | | Jan 2026 | Pet treat brands | 390 | 13% | 3 | | Feb 2026 | Pet treat brands | 390 | 12.3% | 3 | | Mar 2026 | Pet treat brands | 390 | 12% | 3 | | Apr 2026 | Pet treat brands | 390 | 13.2% | 3 | | May 2026 | Pet treat brands | 390 | 12.9% | 4 | | Jun 2026 | Pet treat brands | 390 | 12.7% | 3 | | Jul 2026 | Pet treat brands | 480 | 14.2% | 3 | | Aug 2026 | Pet treat brands | 390 | 11% | 3 | | Sep 2026 | Pet treat brands | 480 | 14.2% | 3 | ## How are Vitapet’s branded searches counted? Brandwave collects information about searches that people make online using Vitapet’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “vitapet” ## Which pet treat brands compete with Vitapet? - [ZIWI Peak](/demand/nz/brands/ziwi-peak): Head-to-head: /demand/nz/compare/vitapet-vs-ziwi-peak - [Animals Like Us](/demand/nz/brands/animals-like-us): Head-to-head: /demand/nz/compare/animals-like-us-vs-vitapet - [Greenies](/demand/nz/brands/greenies): Head-to-head: /demand/nz/compare/greenies-vs-vitapet - [Schmackos](/demand/nz/brands/schmackos): Head-to-head: /demand/nz/compare/schmackos-vs-vitapet - [Omega Plus](/demand/nz/brands/omega-plus): Head-to-head: /demand/nz/compare/omega-plus-vs-vitapet ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Vitapet: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/vitapet This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/vitapet. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.