---
title: "Vital Proteins: search popularity and Share of Search in New Zealand"
description: "Vital Proteins makes collagen supplements sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/vital-proteins"
publisher: "Brandwave"
---

# Vital Proteins: search popularity and Share of Search in New Zealand

Vital Proteins makes collagen supplements sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Vital Proteins
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among collagen brands**: 72.4%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Collagen brands | 1 | 72.4% | 1.5K |

- [Collagen brands](/demand/nz/categories/nz-collagen-brands)

## How has branded search demand for Vital Proteins changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Vital Proteins in New Zealand rose from 920 to 1.5K.
- Across the 11 months ending August 2026, Vital Proteins’ estimated Share of Search among collagen brands in New Zealand increased from 58.2% to 72.4%.
- Across the 11 months ending August 2026, Vital Proteins’ estimated Share of Search among collagen brands in New Zealand peaked at 87.2% in July 2026 and was lowest at 58.2% in October 2025.

## How did search popularity change for New Zealand collagen brands in August 2026?

- In August 2026, Vida Glow gained estimated Share of Search among collagen brands in New Zealand, from 11.2% to 25.6%.
- In August 2026, Ancient Nutrition gained estimated Share of Search among collagen brands in New Zealand, from 0.96% to 1.5%.
- In August 2026, Vital Proteins lost estimated Share of Search among collagen brands in New Zealand, from 87.2% to 72.4%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Collagen brands | 920 | 58.2% | 1 |
| Nov 2025 | Collagen brands | 940 | 61.8% | 1 |
| Dec 2025 | Collagen brands | 710 | 65.7% | 1 |
| Jan 2026 | Collagen brands | 1.1K | 64.6% | 1 |
| Feb 2026 | Collagen brands | 1.1K | 72% | 1 |
| Mar 2026 | Collagen brands | 1.6K | 75.2% | 1 |
| Apr 2026 | Collagen brands | 1.6K | 77.8% | 1 |
| May 2026 | Collagen brands | 2.9K | 86.7% | 1 |
| Jun 2026 | Collagen brands | 3K | 86.8% | 1 |
| Jul 2026 | Collagen brands | 2.7K | 87.2% | 1 |
| Aug 2026 | Collagen brands | 1.5K | 72.4% | 1 |
| Sep 2026 | Collagen brands | — | — | — |

## How is Vital Proteins measured?

Brandwave collects information about searches that people make online using Vital Proteins’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “collagen creamer vital proteins”
- “vital proteins”
- “vital proteins collagen”
- “vital proteins collagen drink”
- “vital proteins collagen peptides”
- “vital proteins collagen peptides powder”
- “vital proteins collagen powder”
- “vital proteins marine collagen”
- “vital proteins near me”
- “vital proteins nz”
- “vitalproteins”
- “vitalproteins collagen”
- “vitalproteins com”

## Which collagen brands compete with Vital Proteins?

- [Vida Glow](/demand/nz/brands/vida-glow): Head-to-head: /demand/nz/compare/vida-glow-vs-vital-proteins
- [Ancient Nutrition](/demand/nz/brands/ancient-nutrition): Head-to-head: /demand/nz/compare/ancient-nutrition-vs-vital-proteins
- [Nutra-Life Collagen](/demand/nz/brands/nutra-life-collagen): Head-to-head: /demand/nz/compare/nutra-life-collagen-vs-vital-proteins

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Vital Proteins: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/vital-proteins

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/vital-proteins. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.