--- title: "Vitae: search popularity in New Zealand" description: "Vitae provides employee assistance programmes and workplace counselling in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/vitae" publisher: "Brandwave" --- # Vitae: search popularity in New Zealand Vitae provides employee assistance programmes and workplace counselling in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Vitae - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among employee assistance programme providers**: 9.9% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Employee assistance programme providers | 3 | 9.9% | 290 | - [Employee assistance programme providers](/demand/nz/categories/nz-employee-assistance-programme-providers) ## Top employee assistance programme providers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Vitae appeared in all five answers. Vitae is the most recommended of the seven. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Vitae | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Habit Health EAP | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | TELUS Health | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Clearhead | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Instep EAP | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Raise Mental Health | 6th | 0 of 3 | 2 of 2 | 2 of 5 | | Umbrella Wellbeing | 7th | 2 of 3 | 0 of 2 | 2 of 5 | ## Every AI answer about employee assistance programme providers - Asked ChatGPT "Which employee assistance programme provider should I use in New Zealand?": 1. Clearhead, 2. Vitae, 3. TELUS Health, 4. Habit Health EAP, 5. Umbrella Wellbeing - Asked ChatGPT "What are the best employee assistance programme providers in New Zealand?": 1. TELUS Health, 2. Vitae, 3. Clearhead, 4. Habit Health EAP - Asked ChatGPT "What's the best employee assistance programme provider in New Zealand for a workforce?": 1. Habit Health EAP, 2. Vitae, 3. Instep EAP, 4. Umbrella Wellbeing - Searched Google, AI Overview "employee assistance programme nz": 1. Habit Health EAP, 2. Vitae, 3. Raise Mental Health, 4. Instep EAP - Searched Google, AI Overview "eap services nz": 1. Habit Health EAP, 2. Vitae, 3. Raise Mental Health Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Vitae changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Vitae in New Zealand fell from 400 to 290. - Across the 12 months ending September 2026, Vitae’s share of searches among employee assistance programme providers in New Zealand decreased from 17.4% to 9.9%. - Across the 12 months ending September 2026, Vitae’s share of searches among employee assistance programme providers in New Zealand peaked at 18.8% in May 2026 and was lowest at 9.9% in September 2026. - Across the 12 months ending September 2026, Vitae fell from 2nd to 3rd among employee assistance programme providers in New Zealand. ## How did search popularity change for New Zealand employee assistance programme providers in September 2026? - In September 2026, Clearhead gained share of searches among employee assistance programme providers in New Zealand, from 1.3% to 2.1%. - In September 2026, Raise Mental Health gained share of searches among employee assistance programme providers in New Zealand, from 5.9% to 6.5%. - In September 2026, Vitae lost share of searches among employee assistance programme providers in New Zealand, from 10.7% to 9.9%. - Instep EAP’s share of searches among employee assistance programme providers in New Zealand has lost ground for 3 months in a row, from 7.3% to 5.1% in September 2026. - Estimated monthly branded searches for Habit Health EAP in New Zealand rose 586.7% over 12 measured months, from 150 to 1K in September 2026. - Estimated monthly branded searches for Umbrella Wellbeing in New Zealand fell 35.7% over 12 measured months, from 140 to 90 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Employee assistance programme providers | 400 | 17.4% | 2 | | Nov 2025 | Employee assistance programme providers | 400 | 16.9% | 2 | | Dec 2025 | Employee assistance programme providers | 250 | 15.2% | 2 | | Jan 2026 | Employee assistance programme providers | 370 | 17% | 2 | | Feb 2026 | Employee assistance programme providers | 400 | 17.9% | 2 | | Mar 2026 | Employee assistance programme providers | 340 | 13.4% | 2 | | Apr 2026 | Employee assistance programme providers | 400 | 17.1% | 2 | | May 2026 | Employee assistance programme providers | 470 | 18.8% | 2 | | Jun 2026 | Employee assistance programme providers | 380 | 14.6% | 3 | | Jul 2026 | Employee assistance programme providers | 400 | 14.4% | 3 | | Aug 2026 | Employee assistance programme providers | 330 | 10.7% | 3 | | Sep 2026 | Employee assistance programme providers | 290 | 9.9% | 3 | ## How are Vitae’s branded searches counted? Brandwave collects information about searches that people make online using Vitae’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “vitae counselling” - “vitae eap” - “vitae employee assistance” ## Which employee assistance programme providers compete with Vitae? - [TELUS Health](/demand/nz/brands/telus-health): Head-to-head: /demand/nz/compare/telus-health-vs-vitae - [Habit Health EAP](/demand/nz/brands/habit-health-eap): Head-to-head: /demand/nz/compare/habit-health-eap-vs-vitae - [Raise Mental Health](/demand/nz/brands/raise-mental-health): Head-to-head: /demand/nz/compare/raise-mental-health-vs-vitae - [Instep EAP](/demand/nz/brands/instep-eap): Head-to-head: /demand/nz/compare/instep-eap-vs-vitae - [Umbrella Wellbeing](/demand/nz/brands/umbrella-wellbeing): Head-to-head: /demand/nz/compare/umbrella-wellbeing-vs-vitae - [Clearhead](/demand/nz/brands/clearhead) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Vitae: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/vitae This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/vitae. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.