--- title: "VirtualDJ: search popularity in New Zealand" description: "DJ software for Windows, macOS, iPad, and Android with built-in stem separation. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/virtualdj" publisher: "Brandwave" --- # VirtualDJ: search popularity in New Zealand DJ software for Windows, macOS, iPad, and Android with built-in stem separation. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: VirtualDJ - **Owned by**: Atomix Productions - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among DJ software**: 15.1% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | DJ software | 3 | 15.1% | 390 | - [DJ software](/demand/nz/categories/nz-dj-software) ## Top DJ software in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, VirtualDJ appeared in all five answers. VirtualDJ is the third most recommended of the seven. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | rekordbox | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Serato | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | VirtualDJ | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | djay | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | Traktor | 5th | 2 of 3 | 2 of 2 | 4 of 5 | | Mixxx | 6th | 3 of 3 | 2 of 2 | 5 of 5 | | Engine DJ | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about DJ software - Asked ChatGPT "Which DJ software should I use in New Zealand?": 1. rekordbox, 2. Serato, 3. VirtualDJ, 4. djay, 5. Mixxx - Asked ChatGPT "What are the best DJ software brands in New Zealand?": 1. Serato, 2. rekordbox, 3. Traktor, 4. VirtualDJ, 5. djay, 6. Mixxx - Asked ChatGPT "What's the best DJ software in New Zealand for mixing music?": 1. rekordbox, 2. Serato, 3. Mixxx, 4. VirtualDJ, 5. Traktor - Searched Google, AI Overview "best dj software": 1. rekordbox, 2. Serato, 3. djay, 4. Traktor, 5. VirtualDJ, 6. Mixxx - Searched Google, AI Overview "dj mixing software": 1. Serato, 2. VirtualDJ, 3. rekordbox, 4. djay, 5. Traktor, 6. Mixxx Not named in any answer: Engine DJ. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for VirtualDJ changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for VirtualDJ in New Zealand fell from 480 to 390. - Across the 12 months ending September 2026, VirtualDJ’s share of searches among DJ software in New Zealand decreased from 16.3% to 15.1%. - Across the 12 months ending September 2026, VirtualDJ’s share of searches among DJ software in New Zealand peaked at 16.4% in December 2025 and was lowest at 10.7% in July 2026. ## How did search popularity change for New Zealand DJ software in September 2026? - In September 2026, rekordbox gained share of searches among DJ software in New Zealand, from 24.8% to 34.1%. - In September 2026, VirtualDJ gained share of searches among DJ software in New Zealand, from 11% to 15.1%. - In September 2026, Serato lost share of searches among DJ software in New Zealand, from 53.5% to 38.8%. - Estimated monthly branded searches for Traktor in New Zealand fell 47.1% over 12 measured months, from 170 to 90 in September 2026. - Estimated monthly branded searches for djay in New Zealand fell 35.7% over 12 measured months, from 140 to 90 in September 2026. - Estimated monthly branded searches for Engine DJ in New Zealand fell 20% over 12 measured months, from 50 to 40 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | DJ software | 480 | 16.3% | 3 | | Nov 2025 | DJ software | 390 | 13.2% | 3 | | Dec 2025 | DJ software | 480 | 16.4% | 3 | | Jan 2026 | DJ software | 390 | 12.4% | 3 | | Feb 2026 | DJ software | 390 | 14.7% | 3 | | Mar 2026 | DJ software | 390 | 12.4% | 3 | | Apr 2026 | DJ software | 390 | 13.8% | 3 | | May 2026 | DJ software | 390 | 13% | 3 | | Jun 2026 | DJ software | 390 | 14.8% | 3 | | Jul 2026 | DJ software | 320 | 10.7% | 3 | | Aug 2026 | DJ software | 390 | 11% | 3 | | Sep 2026 | DJ software | 390 | 15.1% | 3 | ## How are VirtualDJ’s branded searches counted? Brandwave collects information about searches that people make online using VirtualDJ’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “virtualdj” ## Which DJ software compete with VirtualDJ? - [Serato](/demand/nz/brands/serato): Head-to-head: /demand/nz/compare/serato-vs-virtualdj - [rekordbox](/demand/nz/brands/rekordbox): Head-to-head: /demand/nz/compare/rekordbox-vs-virtualdj - [djay](/demand/nz/brands/djay): Head-to-head: /demand/nz/compare/djay-vs-virtualdj - [Mixxx](/demand/nz/brands/mixxx): Head-to-head: /demand/nz/compare/mixxx-vs-virtualdj - [Traktor](/demand/nz/brands/traktor): Head-to-head: /demand/nz/compare/traktor-vs-virtualdj - [Engine DJ](/demand/nz/brands/engine-dj) ## Who owns VirtualDJ? VirtualDJ is owned by Atomix Productions. Brandwave does not track any other brands owned by Atomix Productions. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns VirtualDJ? VirtualDJ is owned by Atomix Productions. Brandwave does not track any other brands owned by Atomix Productions. ## Cite this page Brandwave. "VirtualDJ: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/virtualdj This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/virtualdj. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.