---
title: "Virbac: search popularity in New Zealand"
description: "Virbac makes animal health products for pets and livestock. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/virbac"
publisher: "Brandwave"
---

# Virbac: search popularity in New Zealand

Virbac makes animal health products for pets and livestock. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Virbac
- **Market**: New Zealand
- **Measured month**: Sep 2026
- **Share of Search among animal health brands**: 34.6%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Animal health brands | 1 | 34.6% | 660 |

- [Animal health brands](/demand/nz/categories/nz-animal-health-brands)

## Top animal health brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Virbac was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Virbac is the third most recommended of the seven.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Zoetis | 1st | 2 of 3 | 0 of 2 | 2 of 5 |
| MSD Animal Health | 2nd | 3 of 3 | 0 of 2 | 3 of 5 |
| Virbac | 3rd | 2 of 3 | 0 of 2 | 2 of 5 |
| Boehringer Ingelheim Animal Health | 4th | 2 of 3 | 0 of 2 | 2 of 5 |
| Elanco | 5th | 1 of 3 | 0 of 2 | 1 of 5 |
| Bomac | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Jurox | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about animal health brands

- Asked ChatGPT "Which animal health brand should I buy in New Zealand?": 1. Virbac, 2. MSD Animal Health
- Asked ChatGPT "What are the best animal health brands in New Zealand?": 1. Zoetis, 2. MSD Animal Health, 3. Boehringer Ingelheim Animal Health, 4. Virbac, 5. Elanco
- Asked ChatGPT "What's the best animal health brand in New Zealand for veterinary care?": 1. Zoetis, 2. MSD Animal Health, 3. Boehringer Ingelheim Animal Health
- Searched Google, AI Overview "veterinary medicine nz": named none of the brands we track
- Searched Google, AI Overview "farm animal health": named none of the brands we track

Not named in any answer: Bomac and Jurox.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026.

## How has branded search demand for Virbac changed in New Zealand over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Virbac in New Zealand rose from 570 to 660.
- Across the 12 months ending September 2026, Virbac’s share of searches among animal health brands in New Zealand increased from 32.4% to 34.6%.
- Across the 12 months ending September 2026, Virbac’s share of searches among animal health brands in New Zealand peaked at 36.4% in March 2026 and was lowest at 28.3% in February 2026.

## How did search popularity change for New Zealand animal health brands in September 2026?

- In September 2026, Virbac overtook Zoetis to become the leader among animal health brands in New Zealand, with 34.6% of the searches.
- In September 2026, Boehringer Ingelheim Animal Health gained share of searches among animal health brands in New Zealand, from 0.53% to 1%.
- In September 2026, Jurox gained share of searches among animal health brands in New Zealand, from 1.1% to 1.6%.
- In September 2026, Zoetis lost share of searches among animal health brands in New Zealand, from 31.6% to 26.7%.
- In September 2026, Elanco lost share of searches among animal health brands in New Zealand, from 20% to 19.4%.
- In September 2026, Bomac lost share of searches among animal health brands in New Zealand, from 3.2% to 2.6%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Animal health brands | 570 | 32.4% | 1 |
| Nov 2025 | Animal health brands | 520 | 29.4% | 2 |
| Dec 2025 | Animal health brands | 460 | 31.7% | 2 |
| Jan 2026 | Animal health brands | 540 | 34.8% | 1 |
| Feb 2026 | Animal health brands | 470 | 28.3% | 2 |
| Mar 2026 | Animal health brands | 720 | 36.4% | 1 |
| Apr 2026 | Animal health brands | 560 | 32.7% | 1 |
| May 2026 | Animal health brands | 600 | 32.3% | 1 |
| Jun 2026 | Animal health brands | 650 | 33.3% | 1 |
| Jul 2026 | Animal health brands | 660 | 34.9% | 1 |
| Aug 2026 | Animal health brands | 560 | 29.5% | 2 |
| Sep 2026 | Animal health brands | 660 | 34.6% | 1 |

## How are Virbac’s branded searches counted?

Brandwave collects information about searches that people make online using Virbac’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “calgophos virbac”
- “cet virbac”
- “enzymatic virbac”
- “equimyl virbac”
- “feluro virbac”
- “gastro virbac”
- “milteforan virbac”
- “neutered cat virbac”
- “nutrigel virbac”
- “urology virbac”
- “veggie dent virbac”
- “veggiedent fresh virbac”
- “virbac”
- “virbac alizin”
- “virbac allerderm”
- “virbac allergy”
- “virbac allermyl”
- “virbac anxitane”
- “virbac aquadent”
- “virbac cat”
- “virbac cet”
- “virbac cet aquadent”
- “virbac cet chews”
- “virbac cet enzymatic”
- “virbac cet veggiedent”
- “virbac chews”
- “virbac clomicalm”
- “virbac cortavance”
- “virbac cortavance spray”
- “virbac dermacool”
- “virbac ear”
- “virbac ear cleanser”
- “virbac easotic”
- “virbac enzymatic”
- “virbac enzymatic chews”
- “virbac enzymatic toothpaste”
- “virbac epi soothe”
- “virbac equimax”
- “virbac flea”
- “virbac flea spray”
- “virbac flea treatment”
- “virbac fogger”
- “virbac food”
- “virbac fortiflex”
- “virbac gel”
- “virbac hexarinse”
- “virbac hpm”
- “virbac humigel”
- “virbac indorex spray”
- “virbac keratolux”
- “virbac ketochlor”
- “virbac kidney”
- “virbac megaderm”
- “virbac milpro”
- “virbac mouthwash”
- “virbac multimin”
- “virbac neutered cat”
- “virbac nutri plus”
- “virbac nutribound”
- “virbac pasta”
- “virbac pet”
- “virbac pet food”
- “virbac pet products”
- “virbac pet toothpaste”
- “virbac preventic collar”
- “virbac pronefra”
- “virbac puppy”
- “virbac puppy food”
- “virbac rawhide”
- “virbac rebound”
- “virbac rebound cat”
- “virbac sebolytic”
- “virbac sensitive”
- “virbac spot on”
- “virbac spray”
- “virbac struvite dissolution”
- “virbac suprelorin”
- “virbac toothpaste”
- “virbac toothpaste kit”
- “virbac urinary”
- “virbac urology”
- “virbac urology 1”
- “virbac veggiedent”
- “virbac veggiedent fresh”
- “virbac vet”
- “virbac vet aquadent”
- “virbac veterinary”
- “virbac veterinary products”
- “virbac vt phak”
- “virbac zenifel”
- “vt phak virbac”

## Which animal health brands compete with Virbac?

- [Zoetis](/demand/nz/brands/zoetis): Head-to-head: /demand/nz/compare/virbac-vs-zoetis
- [Elanco](/demand/nz/brands/elanco): Head-to-head: /demand/nz/compare/elanco-vs-virbac
- [MSD Animal Health](/demand/nz/brands/msd-animal-health): Head-to-head: /demand/nz/compare/msd-animal-health-vs-virbac
- [Bomac](/demand/nz/brands/bomac): Head-to-head: /demand/nz/compare/bomac-vs-virbac
- [Jurox](/demand/nz/brands/jurox): Head-to-head: /demand/nz/compare/jurox-vs-virbac
- [Boehringer Ingelheim Animal Health](/demand/nz/brands/boehringer-ingelheim-animal-health)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Virbac: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/virbac

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/virbac. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.