---
title: "Vimeo: search popularity and Share of Search in New Zealand"
description: "Vimeo provides tools to host, manage, and distribute business videos. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/vimeo"
publisher: "Brandwave"
---

# Vimeo: search popularity and Share of Search in New Zealand

Vimeo provides tools to host, manage, and distribute business videos. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Vimeo
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among video hosting platforms**: 95.9%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Video hosting platforms | 1 | 95.9% | 6.1K |

- [Video hosting platforms](/demand/nz/categories/nz-video-hosting-platforms)

## How has branded search demand for Vimeo changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Vimeo in New Zealand fell from 7.3K to 6.1K.
- Across the 11 months ending August 2026, Vimeo’s estimated Share of Search among video hosting platforms in New Zealand peaked at 95.9% in August 2026 and was lowest at 94.4% in February 2026.

## How did search popularity change for New Zealand video hosting platforms in August 2026?

- In August 2026, Vimeo gained estimated Share of Search among video hosting platforms in New Zealand, from 95.3% to 95.9%.
- In August 2026, Vidyard lost estimated Share of Search among video hosting platforms in New Zealand, from 1.4% to 0.79%.
- Estimated monthly branded searches for Mux in New Zealand rose 100% over 11 measured months, from 10 to 20 in August 2026.
- Estimated monthly branded searches for Wistia in New Zealand fell 17.4% over 11 measured months, from 230 to 190 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Video hosting platforms | 7.3K | 95.7% | 1 |
| Nov 2025 | Video hosting platforms | 7.3K | 95% | 1 |
| Dec 2025 | Video hosting platforms | 6.1K | 94.7% | 1 |
| Jan 2026 | Video hosting platforms | 6.1K | 95.2% | 1 |
| Feb 2026 | Video hosting platforms | 6K | 94.4% | 1 |
| Mar 2026 | Video hosting platforms | 7.2K | 94.4% | 1 |
| Apr 2026 | Video hosting platforms | 6K | 94.8% | 1 |
| May 2026 | Video hosting platforms | 7.3K | 95.7% | 1 |
| Jun 2026 | Video hosting platforms | 7.2K | 95.9% | 1 |
| Jul 2026 | Video hosting platforms | 6K | 95.3% | 1 |
| Aug 2026 | Video hosting platforms | 6.1K | 95.9% | 1 |
| Sep 2026 | Video hosting platforms | — | — | — |

## How is Vimeo measured?

Brandwave collects information about searches that people make online using Vimeo’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “vimeo”
- “vimeo com”
- “vimeo cost”
- “vimeo dl”
- “vimeo embed video”
- “vimeo livestream”
- “vimeo new zealand”
- “vimeo nz”
- “vimeo on demand”
- “vimeo online”
- “vimeo to mp4”
- “vimeo upload video”
- “vimeo video hosting”
- “vimeo videos”

## Which video hosting platforms compete with Vimeo?

- [Wistia](/demand/nz/brands/wistia): Head-to-head: /demand/nz/compare/vimeo-vs-wistia
- [Vidyard](/demand/nz/brands/vidyard): Head-to-head: /demand/nz/compare/vidyard-vs-vimeo
- [Mux](/demand/nz/brands/mux): Head-to-head: /demand/nz/compare/mux-vs-vimeo

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Vimeo: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/vimeo

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/vimeo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.