---
title: "Village Press: search popularity in New Zealand"
description: "Village Press makes New Zealand olive oil. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/village-press"
publisher: "Brandwave"
---

# Village Press: search popularity in New Zealand

Village Press makes New Zealand olive oil. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Village Press
- **Market**: New Zealand
- **Measured month**: Sep 2026
- **Share of Search among olive oil brands**: 19.1%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Olive oil brands | 2 | 19.1% | 90 |

- [Olive oil brands](/demand/nz/categories/nz-olive-oil-brands)

## Top olive oil brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Village Press was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Village Press is the most recommended of the six.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Village Press | 1st | 3 of 3 | 1 of 2 | 4 of 5 |
| Kakariki Olives | 2nd | 3 of 3 | 1 of 2 | 4 of 5 |
| Olivado | 3rd | 1 of 3 | 0 of 2 | 1 of 5 |
| Loopline | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Cobram Estate | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Bertolli | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about olive oil brands

- Asked ChatGPT "Which olive oil brand should I buy in New Zealand?": 1. Kakariki Olives, 2. Village Press
- Asked ChatGPT "What are the best olive oil brands in New Zealand?": 1. Kakariki Olives, 2. Village Press
- Asked ChatGPT "What's the best olive oil brand in New Zealand for everyday cooking?": 1. Village Press, 2. Olivado, 3. Kakariki Olives
- Searched Google, AI Overview "extra virgin olive oil": named none of the brands we track
- Searched Google, AI Overview "nz olive oil": 1. Village Press, 2. Kakariki Olives

Not named in any answer: Loopline, Cobram Estate and Bertolli.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## How has branded search demand for Village Press changed in New Zealand over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Village Press in New Zealand held steady at 90.
- Across the 12 months ending September 2026, Village Press’ share of searches among olive oil brands in New Zealand increased from 16.7% to 19.1%.
- Across the 12 months ending September 2026, Village Press’ share of searches among olive oil brands in New Zealand peaked at 29.2% in November 2025 and was lowest at 11.7% in May 2026.
- Across the 12 months ending September 2026, Village Press rose from 4th to 2nd among olive oil brands in New Zealand.

## How did search popularity change for New Zealand olive oil brands in September 2026?

- In September 2026, Bertolli overtook Olivado to rank 5th among olive oil brands in New Zealand, with 8.5% of the searches.
- In September 2026, Kakariki Olives gained share of searches among olive oil brands in New Zealand, from 27.3% to 40.4%.
- In September 2026, Loopline lost share of searches among olive oil brands in New Zealand, from 25% to 17%.
- In September 2026, Village Press lost share of searches among olive oil brands in New Zealand, from 25% to 19.1%.
- In September 2026, Olivado lost share of searches among olive oil brands in New Zealand, from 6.8% to 4.3%.
- In September 2026, Cobram Estate lost share of searches among olive oil brands in New Zealand, from 11.4% to 10.6%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Olive oil brands | 90 | 16.7% | 4 |
| Nov 2025 | Olive oil brands | 140 | 29.2% | 2 |
| Dec 2025 | Olive oil brands | 110 | 20.8% | 3 |
| Jan 2026 | Olive oil brands | 70 | 12.1% | 3 |
| Feb 2026 | Olive oil brands | 50 | 13.5% | 3 |
| Mar 2026 | Olive oil brands | 70 | 17.5% | 3 |
| Apr 2026 | Olive oil brands | 70 | 16.3% | 3 |
| May 2026 | Olive oil brands | 110 | 11.7% | 4 |
| Jun 2026 | Olive oil brands | 90 | 19.1% | 3 |
| Jul 2026 | Olive oil brands | 110 | 26.8% | 2 |
| Aug 2026 | Olive oil brands | 110 | 25% | 3 |
| Sep 2026 | Olive oil brands | 90 | 19.1% | 2 |

## How are Village Press’ branded searches counted?

Brandwave collects information about searches that people make online using Village Press’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “village press”

## Which olive oil brands compete with Village Press?

- [Kakariki Olives](/demand/nz/brands/kakariki-olives): Head-to-head: /demand/nz/compare/kakariki-olives-vs-village-press
- [Loopline](/demand/nz/brands/loopline): Head-to-head: /demand/nz/compare/loopline-vs-village-press
- [Cobram Estate](/demand/nz/brands/cobram-estate): Head-to-head: /demand/nz/compare/cobram-estate-vs-village-press
- [Bertolli](/demand/nz/brands/bertolli): Head-to-head: /demand/nz/compare/bertolli-vs-village-press
- [Olivado](/demand/nz/brands/olivado): Head-to-head: /demand/nz/compare/olivado-vs-village-press

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Village Press: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/village-press

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/village-press. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
