---
title: "Viktor&Rolf: search popularity and Share of Search in New Zealand"
description: "Viktor&Rolf is a fragrance brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/viktor-and-rolf"
publisher: "Brandwave"
---

# Viktor&Rolf: search popularity and Share of Search in New Zealand

Viktor&Rolf is a fragrance brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Viktor&Rolf
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among fragrance brands**: 1.1%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Fragrance brands | 10 | 1.1% | 1.9K |

- [Fragrance brands](/demand/nz/categories/nz-fragrance-brands)

## How has branded search demand for Viktor&Rolf changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Viktor&Rolf in New Zealand rose from 1.7K to 1.9K.
- Across the 11 months ending August 2026, Viktor&Rolf’s estimated Share of Search among fragrance brands in New Zealand held steady at 1.1%.

## How did search popularity change for New Zealand fragrance brands in August 2026?

- In August 2026, Dior Beauty gained estimated Share of Search among fragrance brands in New Zealand, from 18.6% to 20.5%.
- In August 2026, Versace gained estimated Share of Search among fragrance brands in New Zealand, from 12.9% to 14.1%.
- In August 2026, Gucci lost estimated Share of Search among fragrance brands in New Zealand, from 15.3% to 14.4%.
- In August 2026, Chanel lost estimated Share of Search among fragrance brands in New Zealand, from 17.7% to 16.8%.
- In August 2026, Jo Malone lost estimated Share of Search among fragrance brands in New Zealand, from 4.6% to 3.9%.
- Estimated monthly branded searches for Carolina Herrera in New Zealand rose 36.3% over 11 measured months, from 3.8K to 5.2K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Fragrance brands | 1.7K | 1.1% | 10 |
| Nov 2025 | Fragrance brands | 2.4K | 1.2% | 10 |
| Dec 2025 | Fragrance brands | 2.6K | 1.2% | 10 |
| Jan 2026 | Fragrance brands | 1.4K | 0.94% | 10 |
| Feb 2026 | Fragrance brands | 1.3K | 0.98% | 10 |
| Mar 2026 | Fragrance brands | 1.6K | 1.1% | 10 |
| Apr 2026 | Fragrance brands | 1.4K | 0.91% | 10 |
| May 2026 | Fragrance brands | 2K | 1.1% | 10 |
| Jun 2026 | Fragrance brands | 1.7K | 1% | 10 |
| Jul 2026 | Fragrance brands | 2.3K | 1.4% | 10 |
| Aug 2026 | Fragrance brands | 1.9K | 1.1% | 10 |
| Sep 2026 | Fragrance brands | — | — | — |

## How is Viktor&Rolf measured?

Brandwave collects information about searches that people make online using Viktor&Rolf’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “spicebomb extreme viktor and rolf”
- “viktor and rolf bonbon”
- “viktor and rolf bonbon parfum”
- “viktor and rolf flowerbomb”
- “viktor and rolf flowerbomb extreme”
- “viktor and rolf spicebomb”
- “viktor rolf com”
- “viktor&rolf eau de parfum”
- “viktor&rolf flowerbomb eau de parfum”
- “viktor&rolf flowerbomb perfume”
- “viktor&rolf fragrance”
- “viktor&rolf perfume”
- “viktor&rolf spicebomb eau de toilette”
- “viktorrolf”
- “viktorrolf perfume”

## Which fragrance brands compete with Viktor&Rolf?

- [Dior Beauty](/demand/nz/brands/dior-beauty)
- [Chanel](/demand/nz/brands/chanel)
- [Yves Saint Laurent](/demand/nz/brands/yves-saint-laurent)
- [Gucci](/demand/nz/brands/gucci)
- [Versace](/demand/nz/brands/versace): Head-to-head: /demand/nz/compare/versace-vs-viktor-and-rolf
- [Tom Ford](/demand/nz/brands/tom-ford): Head-to-head: /demand/nz/compare/tom-ford-vs-viktor-and-rolf
- [Jo Malone](/demand/nz/brands/jo-malone): Head-to-head: /demand/nz/compare/jo-malone-vs-viktor-and-rolf
- [Rabanne](/demand/nz/brands/rabanne): Head-to-head: /demand/nz/compare/rabanne-vs-viktor-and-rolf
- [Carolina Herrera](/demand/nz/brands/carolina-herrera): Head-to-head: /demand/nz/compare/carolina-herrera-vs-viktor-and-rolf

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Viktor&Rolf: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/viktor-and-rolf

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/viktor-and-rolf. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.