---
title: "Viking: search popularity and Share of Search in New Zealand"
description: "Viking is a cruise line sailing from or around New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/viking"
publisher: "Brandwave"
---

# Viking: search popularity and Share of Search in New Zealand

Viking is a cruise line sailing from or around New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Viking
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among cruise lines**: 8.8%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Cruise lines | 5 | 8.8% | 4.9K |

- [Cruise lines](/demand/nz/categories/nz-cruise-lines)

## How has branded search demand for Viking changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Viking in New Zealand held steady, from 5.1K to 4.9K.
- Across the 11 months ending August 2026, Viking’s estimated Share of Search among cruise lines in New Zealand peaked at 8.9% in October 2025 and was lowest at 5.5% in March 2026.
- Across the 11 months ending August 2026, Viking rose from 6th to 5th among cruise lines in New Zealand.

## How did search popularity change for New Zealand cruise lines in August 2026?

- In August 2026, Princess Cruises overtook Carnival Cruise Line to take the highest estimated Share of Search among cruise lines in New Zealand, at 21.9%.
- In August 2026, Viking gained estimated Share of Search among cruise lines in New Zealand, from 7.5% to 8.8%.
- In August 2026, Norwegian Cruise Line gained estimated Share of Search among cruise lines in New Zealand, from 5.6% to 6.3%.
- In August 2026, MSC Cruises gained estimated Share of Search among cruise lines in New Zealand, from 2.2% to 2.7%.
- In August 2026, Royal Caribbean lost estimated Share of Search among cruise lines in New Zealand, from 20.9% to 19%.
- In August 2026, Carnival Cruise Line lost estimated Share of Search among cruise lines in New Zealand, from 21.5% to 20.6%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Cruise lines | 5.1K | 8.9% | 6 |
| Nov 2025 | Cruise lines | 4.8K | 7.8% | 6 |
| Dec 2025 | Cruise lines | 4.7K | 7.6% | 6 |
| Jan 2026 | Cruise lines | 7.1K | 8.2% | 6 |
| Feb 2026 | Cruise lines | 5.6K | 6.6% | 6 |
| Mar 2026 | Cruise lines | 3.7K | 5.5% | 7 |
| Apr 2026 | Cruise lines | 3.1K | 5.8% | 6 |
| May 2026 | Cruise lines | 3.5K | 6.5% | 6 |
| Jun 2026 | Cruise lines | 3.8K | 7.2% | 5 |
| Jul 2026 | Cruise lines | 4.3K | 7.5% | 5 |
| Aug 2026 | Cruise lines | 4.9K | 8.8% | 5 |
| Sep 2026 | Cruise lines | — | — | — |

## How is Viking measured?

Brandwave collects information about searches that people make online using Viking’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “viking com river cruises”
- “viking cruise”
- “viking cruise lines”
- “viking cruise ships”
- “viking cruises mediterranean”
- “viking cruises ocean”
- “viking med cruise”
- “viking nz”
- “viking river cruises”
- “viking sky cruise”

## Which cruise lines compete with Viking?

- [Princess Cruises](/demand/nz/brands/princess-cruises)
- [Carnival Cruise Line](/demand/nz/brands/carnival-cruise-line): Head-to-head: /demand/nz/compare/carnival-cruise-line-vs-viking
- [Royal Caribbean](/demand/nz/brands/royal-caribbean): Head-to-head: /demand/nz/compare/royal-caribbean-vs-viking
- [Celebrity Cruises](/demand/nz/brands/celebrity-cruises): Head-to-head: /demand/nz/compare/celebrity-cruises-vs-viking
- [Norwegian Cruise Line](/demand/nz/brands/norwegian-cruise-line): Head-to-head: /demand/nz/compare/norwegian-cruise-line-vs-viking
- [Holland America Line](/demand/nz/brands/holland-america-line): Head-to-head: /demand/nz/compare/holland-america-line-vs-viking
- [P&O Cruises](/demand/nz/brands/p-and-o-cruises)
- [MSC Cruises](/demand/nz/brands/msc-cruises)
- [Cunard](/demand/nz/brands/cunard)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Viking: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/viking

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/viking. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.