---
title: "Vida Glow: search popularity and Share of Search in New Zealand"
description: "Vida Glow makes collagen supplements sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/vida-glow"
publisher: "Brandwave"
---

# Vida Glow: search popularity and Share of Search in New Zealand

Vida Glow makes collagen supplements sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Vida Glow
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among collagen brands**: 25.6%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Collagen brands | 2 | 25.6% | 520 |

- [Collagen brands](/demand/nz/categories/nz-collagen-brands)

## How has branded search demand for Vida Glow changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Vida Glow in New Zealand fell from 600 to 520.
- Across the 11 months ending August 2026, Vida Glow’s estimated Share of Search among collagen brands in New Zealand decreased from 38% to 25.6%.
- Across the 11 months ending August 2026, Vida Glow’s estimated Share of Search among collagen brands in New Zealand peaked at 38% in October 2025 and was lowest at 11.2% in July 2026.

## How did search popularity change for New Zealand collagen brands in August 2026?

- In August 2026, Vida Glow gained estimated Share of Search among collagen brands in New Zealand, from 11.2% to 25.6%.
- In August 2026, Ancient Nutrition gained estimated Share of Search among collagen brands in New Zealand, from 0.96% to 1.5%.
- In August 2026, Vital Proteins lost estimated Share of Search among collagen brands in New Zealand, from 87.2% to 72.4%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Collagen brands | 600 | 38% | 2 |
| Nov 2025 | Collagen brands | 520 | 34.2% | 2 |
| Dec 2025 | Collagen brands | 310 | 28.7% | 2 |
| Jan 2026 | Collagen brands | 520 | 31.7% | 2 |
| Feb 2026 | Collagen brands | 390 | 24.8% | 2 |
| Mar 2026 | Collagen brands | 440 | 21.4% | 2 |
| Apr 2026 | Collagen brands | 400 | 19.7% | 2 |
| May 2026 | Collagen brands | 390 | 11.5% | 2 |
| Jun 2026 | Collagen brands | 390 | 11.4% | 2 |
| Jul 2026 | Collagen brands | 350 | 11.2% | 2 |
| Aug 2026 | Collagen brands | 520 | 25.6% | 2 |
| Sep 2026 | Collagen brands | — | — | — |

## How is Vida Glow measured?

Brandwave collects information about searches that people make online using Vida Glow’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “vida glow”
- “vida glow collagen”
- “vida glow collagen powder”
- “vida glow marine collagen”
- “vida glow near me”
- “vida glow nz”
- “vidaglow”
- “vidaglow collagen”

## Which collagen brands compete with Vida Glow?

- [Vital Proteins](/demand/nz/brands/vital-proteins): Head-to-head: /demand/nz/compare/vida-glow-vs-vital-proteins
- [Ancient Nutrition](/demand/nz/brands/ancient-nutrition): Head-to-head: /demand/nz/compare/ancient-nutrition-vs-vida-glow
- [Nutra-Life Collagen](/demand/nz/brands/nutra-life-collagen): Head-to-head: /demand/nz/compare/nutra-life-collagen-vs-vida-glow

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Vida Glow: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/vida-glow

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/vida-glow. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.