---
title: "Victoria's Secret: search popularity and Share of Search in New Zealand"
description: "Victoria's Secret is a lingerie and underwear brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/victorias-secret"
publisher: "Brandwave"
---

# Victoria's Secret: search popularity and Share of Search in New Zealand

Victoria's Secret is a lingerie and underwear brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Victoria's Secret
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among lingerie brands**: 5.6%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Lingerie brands | 5 | 5.6% | 5.7K |

- [Lingerie brands](/demand/nz/categories/nz-lingerie-brands)

## How has branded search demand for Victoria's Secret changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Victoria's Secret in New Zealand fell from 8.4K to 5.7K.
- Across the 11 months ending August 2026, Victoria's Secret’s estimated Share of Search among lingerie brands in New Zealand decreased from 7.8% to 5.6%.
- Across the 11 months ending August 2026, Victoria's Secret’s estimated Share of Search among lingerie brands in New Zealand peaked at 7.8% in October 2025 and was lowest at 4% in December 2025.
- Across the 11 months ending August 2026, Victoria's Secret fell from 4th to 5th among lingerie brands in New Zealand.

## How did search popularity change for New Zealand lingerie brands in August 2026?

- In August 2026, Bendon gained estimated Share of Search among lingerie brands in New Zealand, from 23.1% to 24.9%.
- In August 2026, Bonds gained estimated Share of Search among lingerie brands in New Zealand, from 6% to 7.5%.
- In August 2026, Calvin Klein lost estimated Share of Search among lingerie brands in New Zealand, from 36.8% to 33%.
- Bras N Things’ estimated Share of Search among lingerie brands in New Zealand has gained ground for 3 months in a row, from 23.6% to 25.3% in August 2026.
- Estimated monthly branded searches for Victoria's Secret in New Zealand fell 32% over 11 measured months, from 8.4K to 5.7K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Lingerie brands | 8.4K | 7.8% | 4 |
| Nov 2025 | Lingerie brands | 6.9K | 4.6% | 5 |
| Dec 2025 | Lingerie brands | 5.6K | 4% | 5 |
| Jan 2026 | Lingerie brands | 4.6K | 4% | 5 |
| Feb 2026 | Lingerie brands | 3.8K | 4% | 5 |
| Mar 2026 | Lingerie brands | 4.6K | 4.5% | 5 |
| Apr 2026 | Lingerie brands | 6.9K | 6.4% | 4 |
| May 2026 | Lingerie brands | 5.6K | 5.1% | 5 |
| Jun 2026 | Lingerie brands | 5.6K | 5.1% | 5 |
| Jul 2026 | Lingerie brands | 5.6K | 5.3% | 5 |
| Aug 2026 | Lingerie brands | 5.7K | 5.6% | 5 |
| Sep 2026 | Lingerie brands | — | — | — |

## How is Victoria's Secret measured?

Brandwave collects information about searches that people make online using Victoria's Secret’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “bare victorias secret”
- “victorias secret”
- “victorias secret fragrance”
- “victorias secret lingerie”
- “victorias secret lotion”
- “victorias secret near me”
- “victorias secret nz”
- “victorias secret online”
- “victorias secret ph”
- “victorias secret underwear”
- “victoriassecret”
- “victoriassecret bras”
- “victoriassecret com”
- “victoriassecret lingerie”
- “victoriassecret nz”
- “victoriassecret underwear”

## Which lingerie brands compete with Victoria's Secret?

- [Calvin Klein](/demand/nz/brands/calvin-klein)
- [Bras N Things](/demand/nz/brands/bras-n-things): Head-to-head: /demand/nz/compare/bras-n-things-vs-victorias-secret
- [Bendon](/demand/nz/brands/bendon): Head-to-head: /demand/nz/compare/bendon-vs-victorias-secret
- [Bonds](/demand/nz/brands/bonds): Head-to-head: /demand/nz/compare/bonds-vs-victorias-secret
- [Honey Birdette](/demand/nz/brands/honey-birdette): Head-to-head: /demand/nz/compare/honey-birdette-vs-victorias-secret
- [Jockey](/demand/nz/brands/jockey): Head-to-head: /demand/nz/compare/jockey-vs-victorias-secret

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Victoria's Secret: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/victorias-secret

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/victorias-secret. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.