---
title: "Victoria University of Wellington: search popularity and Share of Search in New Zealand"
description: "Public research university in Wellington, New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/victoria-university-of-wellington"
publisher: "Brandwave"
---

# Victoria University of Wellington: search popularity and Share of Search in New Zealand

Public research university in Wellington, New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Victoria University of Wellington
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among universities**: 11.7%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Universities | 4 | 11.7% | 57.6K |

- [Universities](/demand/nz/categories/universities)

## How has branded search demand for Victoria University of Wellington changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Victoria University of Wellington in New Zealand rose from 43K to 57.6K.
- Across the 11 months ending August 2026, Victoria University of Wellington’s estimated Share of Search among universities in New Zealand increased from 10.4% to 11.7%.
- Across the 11 months ending August 2026, Victoria University of Wellington’s estimated Share of Search among universities in New Zealand peaked at 13.5% in July 2026 and was lowest at 9.3% in January 2026.
- Across the 11 months ending August 2026, Victoria University of Wellington rose from 6th to 4th among universities in New Zealand.

## How did search popularity change for New Zealand universities in August 2026?

- In August 2026, Massey University overtook University of Waikato to rank 3rd among universities in New Zealand, at 13.1%.
- In August 2026, AUT overtook Victoria University of Wellington to rank 2nd among universities in New Zealand, at 13.5%.
- In August 2026, University of Auckland gained estimated Share of Search among universities in New Zealand, from 26.9% to 28.5%.
- In August 2026, University of Otago gained estimated Share of Search among universities in New Zealand, from 8.5% to 9.1%.
- In August 2026, Victoria University of Wellington lost estimated Share of Search among universities in New Zealand, from 13.5% to 11.7%.
- In August 2026, University of Waikato lost estimated Share of Search among universities in New Zealand, from 12.7% to 11.1%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Universities | 43K | 10.4% | 6 |
| Nov 2025 | Universities | 35.2K | 9.7% | 6 |
| Dec 2025 | Universities | 27.6K | 11% | 5 |
| Jan 2026 | Universities | 35.2K | 9.3% | 6 |
| Feb 2026 | Universities | 61.6K | 12% | 5 |
| Mar 2026 | Universities | 72.6K | 11.6% | 4 |
| Apr 2026 | Universities | 48.6K | 12.2% | 4 |
| May 2026 | Universities | 59.4K | 12.2% | 4 |
| Jun 2026 | Universities | 48.6K | 11.3% | 5 |
| Jul 2026 | Universities | 70.4K | 13.5% | 2 |
| Aug 2026 | Universities | 57.6K | 11.7% | 4 |
| Sep 2026 | Universities | — | — | — |

## How is Victoria University of Wellington measured?

Brandwave collects information about searches that people make online using Victoria University of Wellington’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “vic uni wellington”
- “victoria university of wellington”
- “victoria university wellington”

## Which universities compete with Victoria University of Wellington?

- [University of Auckland](/demand/nz/brands/university-of-auckland): Head-to-head: /demand/nz/compare/university-of-auckland-vs-victoria-university-of-wellington
- [AUT](/demand/nz/brands/aut): Head-to-head: /demand/nz/compare/aut-vs-victoria-university-of-wellington
- [Massey University](/demand/nz/brands/massey-university): Head-to-head: /demand/nz/compare/massey-university-vs-victoria-university-of-wellington
- [University of Waikato](/demand/nz/brands/university-of-waikato): Head-to-head: /demand/nz/compare/university-of-waikato-vs-victoria-university-of-wellington
- [University of Otago](/demand/nz/brands/university-of-otago): Head-to-head: /demand/nz/compare/university-of-otago-vs-victoria-university-of-wellington
- [University of Canterbury](/demand/nz/brands/university-of-canterbury)
- [Lincoln University](/demand/nz/brands/lincoln-university-nz)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Victoria University of Wellington: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/victoria-university-of-wellington

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/victoria-university-of-wellington. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.