--- title: "Victoria: search popularity in New Zealand" description: "A Colombian maker of cast iron cookware. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/victoria-cast-iron" publisher: "Brandwave" --- # Victoria: search popularity in New Zealand A Colombian maker of cast iron cookware. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Victoria - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among cast iron skillet brands**: 0.09% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Cast iron skillet brands | 5 | 0.09% | 10 | - [Cast iron skillet brands](/demand/nz/categories/nz-cast-iron-skillet-brands) ## Top cast iron skillet brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Victoria was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Victoria is the second most recommended of the five. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Lodge | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Victoria | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Le Creuset | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Staub | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Ooni | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about cast iron skillet brands - Asked ChatGPT "Which cast iron skillet brand should I buy in New Zealand?": 1. Lodge, 2. Victoria, 3. Le Creuset - Asked ChatGPT "What are the best cast iron skillet brands in New Zealand?": 1. Lodge, 2. Victoria, 3. Le Creuset, 4. Staub - Asked ChatGPT "What's the best cast iron skillet brand in New Zealand for everyday cooking?": 1. Lodge, 2. Le Creuset - Searched Google, AI Overview "cast iron pan nz": 1. Lodge - Searched Google, AI Overview "seasoned cast iron pan": named none of the brands we track Not named in any answer: Ooni. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How has branded search demand for Victoria changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Victoria in New Zealand held steady at 10. - Across the 12 months ending September 2026, Victoria’s share of searches among cast iron skillet brands in New Zealand held steady, from 0.11% to 0.09%. ## How did search popularity change for New Zealand cast iron skillet brands in September 2026? - Estimated monthly branded searches for Staub in New Zealand rose 53.7% over 12 measured months, from 410 to 630 in September 2026. - Estimated monthly branded searches for Lodge in New Zealand rose 23.1% over 12 measured months, from 390 to 480 in September 2026. - Estimated monthly branded searches for Le Creuset in New Zealand rose 22.6% over 12 measured months, from 6.6K to 8.1K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Cast iron skillet brands | 10 | 0.11% | 5 | | Nov 2025 | Cast iron skillet brands | 10 | 0.07% | 5 | | Dec 2025 | Cast iron skillet brands | 10 | 0.06% | 5 | | Jan 2026 | Cast iron skillet brands | 10 | 0.09% | 5 | | Feb 2026 | Cast iron skillet brands | 10 | 0.12% | 5 | | Mar 2026 | Cast iron skillet brands | 10 | 0.1% | 5 | | Apr 2026 | Cast iron skillet brands | 20 | 0.22% | 5 | | May 2026 | Cast iron skillet brands | 10 | 0.1% | 5 | | Jun 2026 | Cast iron skillet brands | 10 | 0.1% | 5 | | Jul 2026 | Cast iron skillet brands | 10 | 0.09% | 5 | | Aug 2026 | Cast iron skillet brands | 10 | 0.09% | 5 | | Sep 2026 | Cast iron skillet brands | 10 | 0.09% | 5 | ## How are Victoria’s branded searches counted? Brandwave collects information about searches that people make online using Victoria’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “victoria cast iron” ## Which cast iron skillet brands compete with Victoria? - [Le Creuset](/demand/nz/brands/le-creuset): Head-to-head: /demand/nz/compare/le-creuset-vs-victoria-cast-iron - [Ooni](/demand/nz/brands/ooni): Head-to-head: /demand/nz/compare/ooni-vs-victoria-cast-iron - [Staub](/demand/nz/brands/staub): Head-to-head: /demand/nz/compare/staub-vs-victoria-cast-iron - [Lodge](/demand/nz/brands/lodge-cast-iron): Head-to-head: /demand/nz/compare/lodge-cast-iron-vs-victoria-cast-iron ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Victoria: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/victoria-cast-iron This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/victoria-cast-iron. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.