--- title: "Vic Firth: search popularity in New Zealand" description: "Vic Firth makes drum sticks. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/vic-firth" publisher: "Brandwave" --- # Vic Firth: search popularity in New Zealand Vic Firth makes drum sticks. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Vic Firth - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among stick bag brands**: 22.9% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Stick bag brands | 2 | 22.9% | 110 | | Drum stick brands | 2 | 28.9% | 110 | - [Stick bag brands](/demand/nz/categories/nz-stick-bag-brands) - [Drum stick brands](/demand/nz/categories/nz-drum-stick-brands) ## Top stick bag brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Vic Firth appeared in all four answers. Too few answers listed options to rank the brands, so only mentions are counted. | Brand | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | | Zildjian | 0 of 3 | 0 of 1 | 0 of 4 | | Vic Firth | 3 of 3 | 1 of 1 | 4 of 4 | | Meinl | 1 of 3 | 0 of 1 | 1 of 4 | | Promark | 1 of 3 | 1 of 1 | 2 of 4 | ## Every AI answer about stick bag brands - Asked ChatGPT "Which stick bag brand should I buy in New Zealand?": 1. Vic Firth - Asked ChatGPT "What are the best stick bag brands in New Zealand?": 1. Vic Firth, 2. Promark, 3. Meinl - Asked ChatGPT "What's the best stick bag brand in New Zealand for drum sticks?": 1. Vic Firth - Searched Google, AI Overview "best stick bag": 1. Vic Firth, 2. Promark Not named in any answer: Zildjian. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Vic Firth changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Vic Firth in New Zealand rose from 70 to 110. - Across the 12 months ending September 2026, Vic Firth’s share of searches among stick bag brands in New Zealand increased from 17.1% to 22.9%. - Across the 12 months ending September 2026, Vic Firth’s share of searches among stick bag brands in New Zealand peaked at 35.5% in June 2026 and was lowest at 16.3% in November 2025. - Across the 12 months ending September 2026, Vic Firth rose from 3rd to 2nd among stick bag brands in New Zealand. - Across the 12 months ending September 2026, Vic Firth’s share of searches among drum stick brands in New Zealand increased from 21.2% to 28.9%. - Across the 12 months ending September 2026, Vic Firth’s share of searches among drum stick brands in New Zealand peaked at 45.8% in June 2026 and was lowest at 21.2% in October 2025. ## How did search popularity change for New Zealand stick bag brands in September 2026? - In September 2026, Meinl gained share of searches among stick bag brands in New Zealand, from 12.3% to 14.6%. - In September 2026, Promark gained share of searches among stick bag brands in New Zealand, from 10.8% to 12.5%. - In September 2026, Zildjian lost share of searches among stick bag brands in New Zealand, from 53.8% to 50%. - Vic Firth’s share of searches among stick bag brands in New Zealand has lost ground for 3 months in a row, from 35.5% to 22.9% in September 2026. ## How did search popularity change for New Zealand drum stick brands in September 2026? - In September 2026, Promark gained share of searches among drum stick brands in New Zealand, from 14.6% to 15.8%. - In September 2026, Zildjian gained share of searches among drum stick brands in New Zealand, from 43.8% to 44.7%. - In September 2026, Vic Firth lost share of searches among drum stick brands in New Zealand, from 31.3% to 28.9%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Stick bag brands | 70 | 17.1% | 3 | | Nov 2025 | Stick bag brands | 70 | 16.3% | 3 | | Dec 2025 | Stick bag brands | 110 | 19% | 2 | | Jan 2026 | Stick bag brands | 90 | 19.6% | 2 | | Feb 2026 | Stick bag brands | 150 | 29.4% | 2 | | Mar 2026 | Stick bag brands | 100 | 21.3% | 2 | | Apr 2026 | Stick bag brands | 130 | 22.8% | 2 | | May 2026 | Stick bag brands | 200 | 33.9% | 2 | | Jun 2026 | Stick bag brands | 220 | 35.5% | 2 | | Jul 2026 | Stick bag brands | 120 | 24% | 2 | | Aug 2026 | Stick bag brands | 150 | 23.1% | 2 | | Sep 2026 | Stick bag brands | 110 | 22.9% | 2 | | Oct 2025 | Drum stick brands | 70 | 21.2% | 2 | | Nov 2025 | Drum stick brands | 70 | 21.2% | 2 | | Dec 2025 | Drum stick brands | 110 | 25.6% | 2 | | Jan 2026 | Drum stick brands | 90 | 25.7% | 2 | | Feb 2026 | Drum stick brands | 150 | 36.6% | 2 | | Mar 2026 | Drum stick brands | 100 | 27% | 2 | | Apr 2026 | Drum stick brands | 130 | 28.9% | 2 | | May 2026 | Drum stick brands | 200 | 41.7% | 1 | | Jun 2026 | Drum stick brands | 220 | 45.8% | 1 | | Jul 2026 | Drum stick brands | 120 | 34.3% | 2 | | Aug 2026 | Drum stick brands | 150 | 31.3% | 2 | | Sep 2026 | Drum stick brands | 110 | 28.9% | 2 | ## How are Vic Firth’s branded searches counted? Brandwave collects information about searches that people make online using Vic Firth’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “vic firth” - “vic firth drumsticks” ## Which stick bag brands compete with Vic Firth? - [Zildjian](/demand/nz/brands/zildjian): Head-to-head: /demand/nz/compare/vic-firth-vs-zildjian - [Meinl](/demand/nz/brands/meinl): Head-to-head: /demand/nz/compare/meinl-vs-vic-firth - [Promark](/demand/nz/brands/promark): Head-to-head: /demand/nz/compare/promark-vs-vic-firth ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Vic Firth: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/vic-firth This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/vic-firth. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.