--- title: "Vibe Hair Dezine: search popularity in New Zealand" description: "Vibe Hair Dezine is a hair salon in New Plymouth. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/vibe-hair-dezine" publisher: "Brandwave" --- # Vibe Hair Dezine: search popularity in New Zealand Vibe Hair Dezine is a hair salon in New Plymouth. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Vibe Hair Dezine - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among New Plymouth hair salons**: 3.4% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | New Plymouth hair salons | 9 | 3.4% | 30 | - [New Plymouth hair salons](/demand/nz/locations/new-plymouth/hair-salons) ## Top New Plymouth hair salons in ChatGPT and Google AI Overviews In three ChatGPT questions, Vibe Hair Dezine was mentioned in two out of three: in two of the three ChatGPT answers. Vibe Hair Dezine is the third most recommended of the nine. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | The Station Hair Company | 1st | 3 of 3 | 3 of 3 | | Patterson's Salon | 2nd | 3 of 3 | 3 of 3 | | Vibe Hair Dezine | 3rd | 2 of 3 | 2 of 3 | | Ash Hair & Beauty | 4th | 1 of 3 | 1 of 3 | | LOLA Hair Studio | 5th | 1 of 3 | 1 of 3 | | Vivo Hair | Not ranked | 0 of 3 | 0 of 3 | | Kess Hair & Beauty | Not ranked | 0 of 3 | 0 of 3 | | The Cutting Edge Hair Studio | Not ranked | 0 of 3 | 0 of 3 | | Be Ba Bo Hair Studio | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about New Plymouth hair salons - Asked ChatGPT "Which hair salon should I go to in New Plymouth, New Zealand?": 1. The Station Hair Company, 2. Patterson's Salon, 3. Vibe Hair Dezine, 4. LOLA Hair Studio - Asked ChatGPT "What are the best hair salons in New Plymouth, New Zealand?": 1. The Station Hair Company, 2. Vibe Hair Dezine, 3. Patterson's Salon - Asked ChatGPT "What's the best hair salon in New Plymouth, New Zealand for a haircut?": 1. The Station Hair Company, 2. Patterson's Salon, 3. Ash Hair & Beauty Not named in any answer: Vivo Hair, Kess Hair & Beauty, The Cutting Edge Hair Studio and Be Ba Bo Hair Studio. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Vibe Hair Dezine changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Vibe Hair Dezine in New Zealand fell from 50 to 40. - Across the 12 months ending September 2026, Vibe Hair Dezine’s share of searches among New Plymouth hair salons in New Zealand peaked at 4.7% in January 2026 and was lowest at 2.4% in December 2025. - Across the 12 months ending September 2026, Vibe Hair Dezine fell from 8th to 9th among New Plymouth hair salons in New Zealand. ## How did search popularity change for New Zealand New Plymouth hair salons in September 2026? - In September 2026, Kess Hair & Beauty overtook Be Ba Bo Hair Studio and Patterson's Salon to rank 4th among New Plymouth hair salons in New Zealand, with 10.2% of the searches. - In September 2026, The Station Hair Company overtook Vibe Hair Dezine to rank 8th among New Plymouth hair salons in New Zealand, with 5.7% of the searches. - In September 2026, The Cutting Edge Hair Studio overtook Be Ba Bo Hair Studio and Patterson's Salon to rank 5th among New Plymouth hair salons in New Zealand, with 8% of the searches. - In September 2026, LOLA Hair Studio gained share of searches among New Plymouth hair salons in New Zealand, from 18.2% to 22.7%. - In September 2026, Be Ba Bo Hair Studio lost share of searches among New Plymouth hair salons in New Zealand, from 10.2% to 5.7%. - In September 2026, Patterson's Salon lost share of searches among New Plymouth hair salons in New Zealand, from 10.2% to 5.7%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | New Plymouth hair salons | 30 | 3.4% | 8 | | Nov 2025 | New Plymouth hair salons | 40 | 4.4% | 8 | | Dec 2025 | New Plymouth hair salons | 20 | 2.4% | 9 | | Jan 2026 | New Plymouth hair salons | 50 | 4.7% | 8 | | Feb 2026 | New Plymouth hair salons | 30 | 3.3% | 8 | | Mar 2026 | New Plymouth hair salons | 40 | 4.3% | 8 | | Apr 2026 | New Plymouth hair salons | 20 | 2.5% | 9 | | May 2026 | New Plymouth hair salons | 40 | 4.4% | 8 | | Jun 2026 | New Plymouth hair salons | 40 | 4.5% | 8 | | Jul 2026 | New Plymouth hair salons | 30 | 3.3% | 9 | | Aug 2026 | New Plymouth hair salons | 40 | 4.5% | 8 | | Sep 2026 | New Plymouth hair salons | 30 | 3.4% | 9 | ## How are Vibe Hair Dezine’s branded searches counted? Brandwave collects information about searches that people make online using Vibe Hair Dezine’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “vibe hair dezine” - “vibe hair new plymouth” ## Which New Plymouth hair salons compete with Vibe Hair Dezine? - [Ash Hair & Beauty](/demand/nz/brands/ash-hair-beauty) - [LOLA Hair Studio](/demand/nz/brands/lola-hair-studio) - [Vivo Hair](/demand/nz/brands/vivo-hair) - [Kess Hair & Beauty](/demand/nz/brands/kess-hair-beauty): Head-to-head: /demand/nz/compare/kess-hair-beauty-vs-vibe-hair-dezine - [The Cutting Edge Hair Studio](/demand/nz/brands/the-cutting-edge-hair-studio): Head-to-head: /demand/nz/compare/the-cutting-edge-hair-studio-vs-vibe-hair-dezine - [Be Ba Bo Hair Studio](/demand/nz/brands/be-ba-bo-hair-studio): Head-to-head: /demand/nz/compare/be-ba-bo-hair-studio-vs-vibe-hair-dezine - [Patterson's Salon](/demand/nz/brands/pattersons-salon): Head-to-head: /demand/nz/compare/pattersons-salon-vs-vibe-hair-dezine - [The Station Hair Company](/demand/nz/brands/the-station-hair-company): Head-to-head: /demand/nz/compare/the-station-hair-company-vs-vibe-hair-dezine ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Vibe Hair Dezine: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/vibe-hair-dezine This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/vibe-hair-dezine. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.