---
title: "Vestiaire Collective: search popularity and Share of Search in New Zealand"
description: "Vestiaire Collective is a resale fashion platform used in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/vestiaire-collective"
publisher: "Brandwave"
---

# Vestiaire Collective: search popularity and Share of Search in New Zealand

Vestiaire Collective is a resale fashion platform used in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Vestiaire Collective
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among resale fashion platforms**: 0.45%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Resale fashion platforms | 5 | 0.45% | 480 |

- [Resale fashion platforms](/demand/nz/categories/nz-resale-fashion-platforms)

## How has branded search demand for Vestiaire Collective changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Vestiaire Collective in New Zealand fell from 600 to 480.
- Across the 11 months ending August 2026, Vestiaire Collective’s estimated Share of Search among resale fashion platforms in New Zealand held steady, from 0.66% to 0.45%.

## How did search popularity change for New Zealand resale fashion platforms in August 2026?

- In August 2026, Designer Wardrobe gained estimated Share of Search among resale fashion platforms in New Zealand, from 56.4% to 57.8%.
- In August 2026, Vinted lost estimated Share of Search among resale fashion platforms in New Zealand, from 13.8% to 11.8%.
- Estimated monthly branded searches for Depop in New Zealand rose 46.9% over 11 measured months, from 20.7K to 30.4K in August 2026.
- Estimated monthly branded searches for The RealReal in New Zealand rose 30.1% over 11 measured months, from 1.3K to 1.7K in August 2026.
- Estimated monthly branded searches for Vestiaire Collective in New Zealand fell 20% over 11 measured months, from 600 to 480 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Resale fashion platforms | 600 | 0.66% | 5 |
| Nov 2025 | Resale fashion platforms | 540 | 0.61% | 5 |
| Dec 2025 | Resale fashion platforms | 480 | 0.63% | 5 |
| Jan 2026 | Resale fashion platforms | 700 | 0.71% | 5 |
| Feb 2026 | Resale fashion platforms | 530 | 0.61% | 5 |
| Mar 2026 | Resale fashion platforms | 570 | 0.56% | 5 |
| Apr 2026 | Resale fashion platforms | 550 | 0.56% | 5 |
| May 2026 | Resale fashion platforms | 600 | 0.56% | 5 |
| Jun 2026 | Resale fashion platforms | 410 | 0.37% | 5 |
| Jul 2026 | Resale fashion platforms | 410 | 0.44% | 5 |
| Aug 2026 | Resale fashion platforms | 480 | 0.45% | 5 |
| Sep 2026 | Resale fashion platforms | — | — | — |

## How is Vestiaire Collective measured?

Brandwave collects information about searches that people make online using Vestiaire Collective’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “vestiaire collective”
- “vestiaire collective nz”
- “vestiaire collective online”
- “vestiairecollective”
- “vestiairecollective com”

## Which resale fashion platforms compete with Vestiaire Collective?

- [Designer Wardrobe](/demand/nz/brands/designer-wardrobe): Head-to-head: /demand/nz/compare/designer-wardrobe-vs-vestiaire-collective
- [Depop](/demand/nz/brands/depop): Head-to-head: /demand/nz/compare/depop-vs-vestiaire-collective
- [Vinted](/demand/nz/brands/vinted): Head-to-head: /demand/nz/compare/vestiaire-collective-vs-vinted
- [The RealReal](/demand/nz/brands/the-realreal): Head-to-head: /demand/nz/compare/the-realreal-vs-vestiaire-collective

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Vestiaire Collective: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/vestiaire-collective

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/vestiaire-collective. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.