---
title: "Vespa: search popularity and Share of Search in New Zealand"
description: "Vespa makes mopeds or scooters sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/vespa"
publisher: "Brandwave"
---

# Vespa: search popularity and Share of Search in New Zealand

Vespa makes mopeds or scooters sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Vespa
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among moped and scooter brands**: 75.4%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Moped and scooter brands | 1 | 75.4% | 2.8K |

- [Moped and scooter brands](/demand/nz/categories/nz-moped-and-scooter-brands)

## How has branded search demand for Vespa changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Vespa in New Zealand held steady, from 2.9K to 2.8K.
- Across the 11 months ending August 2026, Vespa’s estimated Share of Search among moped and scooter brands in New Zealand peaked at 76.7% in December 2025 and was lowest at 73.6% in March 2026.

## How did search popularity change for New Zealand moped and scooter brands in August 2026?

- In August 2026, Honda Scooters gained estimated Share of Search among moped and scooter brands in New Zealand, from 10.5% to 13%.
- In August 2026, Suzuki Scooters lost estimated Share of Search among moped and scooter brands in New Zealand, from 7.3% to 6.2%.
- In August 2026, Vespa lost estimated Share of Search among moped and scooter brands in New Zealand, from 76.4% to 75.4%.
- Estimated monthly branded searches for SYM in New Zealand rose 25% over 11 measured months, from 40 to 50 in August 2026.
- Estimated monthly branded searches for Kymco in New Zealand fell 11.8% over 11 measured months, from 170 to 150 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Moped and scooter brands | 2.9K | 75.9% | 1 |
| Nov 2025 | Moped and scooter brands | 2.8K | 76.6% | 1 |
| Dec 2025 | Moped and scooter brands | 2.9K | 76.7% | 1 |
| Jan 2026 | Moped and scooter brands | 3K | 75.4% | 1 |
| Feb 2026 | Moped and scooter brands | 2.9K | 76.2% | 1 |
| Mar 2026 | Moped and scooter brands | 3.8K | 73.6% | 1 |
| Apr 2026 | Moped and scooter brands | 3.2K | 74.6% | 1 |
| May 2026 | Moped and scooter brands | 3.1K | 76.1% | 1 |
| Jun 2026 | Moped and scooter brands | 2.6K | 75.1% | 1 |
| Jul 2026 | Moped and scooter brands | 2.4K | 76.4% | 1 |
| Aug 2026 | Moped and scooter brands | 2.8K | 75.4% | 1 |
| Sep 2026 | Moped and scooter brands | — | — | — |

## How is Vespa measured?

Brandwave collects information about searches that people make online using Vespa’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “old vespa”
- “pink vespa”
- “vespa”
- “vespa 50cc”
- “vespa bike”
- “vespa com”
- “vespa e scooter”
- “vespa for sale”
- “vespa gt 300”
- “vespa legos”
- “vespa moped”
- “vespa near me”
- “vespa nz”
- “vespa primavera 150”
- “vespa primavera 50”
- “vespa scooter”

## Which moped and scooter brands compete with Vespa?

- [Honda Scooters](/demand/nz/brands/honda-scooters): Head-to-head: /demand/nz/compare/honda-scooters-vs-vespa
- [Suzuki Scooters](/demand/nz/brands/suzuki-scooters): Head-to-head: /demand/nz/compare/suzuki-scooters-vs-vespa
- [Kymco](/demand/nz/brands/kymco): Head-to-head: /demand/nz/compare/kymco-vs-vespa
- [SYM](/demand/nz/brands/sym): Head-to-head: /demand/nz/compare/sym-vs-vespa

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Vespa: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/vespa

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/vespa. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.