---
title: "Versatile: search popularity and Share of Search in New Zealand"
description: "Versatile builds new homes across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/versatile"
publisher: "Brandwave"
---

# Versatile: search popularity and Share of Search in New Zealand

Versatile builds new homes across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Versatile
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among garage and shed builders**: 49.9%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Garage and shed builders | 1 | 49.9% | 4.4K |
| Group home builders | 2 | 15% | 4.4K |

- [Garage and shed builders](/demand/nz/categories/nz-garage-and-shed-builders)
- [Group home builders](/demand/nz/categories/nz-group-home-builders)

## How has branded search demand for Versatile changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Versatile in New Zealand rose from 4.1K to 4.4K.
- Across the 11 months ending August 2026, Versatile’s estimated Share of Search among garage and shed builders in New Zealand increased from 40.1% to 49.9%.
- Across the 11 months ending August 2026, Versatile’s estimated Share of Search among garage and shed builders in New Zealand peaked at 52.5% in May 2026 and was lowest at 40.1% in October 2025.
- Across the 11 months ending August 2026, Versatile’s estimated Share of Search among group home builders in New Zealand increased from 12.9% to 15%.
- Across the 11 months ending August 2026, Versatile’s estimated Share of Search among group home builders in New Zealand peaked at 18.6% in February 2026 and was lowest at 12% in July 2026.
- Across the 11 months ending August 2026, Versatile rose from 3rd to 2nd among group home builders in New Zealand.

## How did search popularity change for New Zealand garage and shed builders in August 2026?

- In August 2026, Versatile gained estimated Share of Search among garage and shed builders in New Zealand, from 43.5% to 49.9%.
- In August 2026, Totalspan lost estimated Share of Search among garage and shed builders in New Zealand, from 34% to 30.5%.
- In August 2026, Skyline Garages lost estimated Share of Search among garage and shed builders in New Zealand, from 13.3% to 11.2%.
- In August 2026, Kiwispan lost estimated Share of Search among garage and shed builders in New Zealand, from 9.2% to 8.4%.

## How did search popularity change for New Zealand group home builders in August 2026?

- In August 2026, Versatile overtook Signature Homes to rank 2nd among group home builders in New Zealand, at 15%.
- In August 2026, Generation Homes lost estimated Share of Search among group home builders in New Zealand, from 5.5% to 4.4%.
- In August 2026, Landmark Homes lost estimated Share of Search among group home builders in New Zealand, from 8.8% to 8.1%.
- In August 2026, G.J. Gardner Homes lost estimated Share of Search among group home builders in New Zealand, from 21.1% to 20.6%.
- Estimated monthly branded searches for David Reid Homes in New Zealand fell 21.2% over 11 measured months, from 1K to 820 in August 2026.
- Estimated monthly branded searches for Stonewood Homes in New Zealand fell 20% over 11 measured months, from 1.4K to 1.2K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Garage and shed builders | 4.1K | 40.1% | 1 |
| Nov 2025 | Garage and shed builders | 4.1K | 45.6% | 1 |
| Dec 2025 | Garage and shed builders | 3K | 44.2% | 1 |
| Jan 2026 | Garage and shed builders | 4.6K | 45.7% | 1 |
| Feb 2026 | Garage and shed builders | 5.4K | 52.2% | 1 |
| Mar 2026 | Garage and shed builders | 3.8K | 41.9% | 1 |
| Apr 2026 | Garage and shed builders | 3.5K | 41.4% | 1 |
| May 2026 | Garage and shed builders | 5.4K | 52.5% | 1 |
| Jun 2026 | Garage and shed builders | 3.8K | 41.8% | 1 |
| Jul 2026 | Garage and shed builders | 3.5K | 43.5% | 1 |
| Aug 2026 | Garage and shed builders | 4.4K | 49.9% | 1 |
| Sep 2026 | Garage and shed builders | — | — | — |
| Oct 2025 | Group home builders | 4.1K | 12.9% | 3 |
| Nov 2025 | Group home builders | 4.1K | 14.3% | 3 |
| Dec 2025 | Group home builders | 3K | 13.4% | 3 |
| Jan 2026 | Group home builders | 4.6K | 15% | 2 |
| Feb 2026 | Group home builders | 5.4K | 18.6% | 2 |
| Mar 2026 | Group home builders | 3.8K | 12.7% | 3 |
| Apr 2026 | Group home builders | 3.5K | 12.6% | 3 |
| May 2026 | Group home builders | 5.4K | 15.8% | 2 |
| Jun 2026 | Group home builders | 3.8K | 12.6% | 3 |
| Jul 2026 | Group home builders | 3.5K | 12% | 3 |
| Aug 2026 | Group home builders | 4.4K | 15% | 2 |
| Sep 2026 | Group home builders | — | — | — |

## How is Versatile measured?

Brandwave collects information about searches that people make online using Versatile’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “versatile builders”
- “versatile garages”
- “versatile homes”
- “versatile homes price list”
- “versatile house plans”
- “versatile shed”
- “versatile show home”

## Which garage and shed builders compete with Versatile?

- [Totalspan](/demand/nz/brands/totalspan): Head-to-head: /demand/nz/compare/totalspan-vs-versatile
- [Skyline Garages](/demand/nz/brands/skyline-garages): Head-to-head: /demand/nz/compare/skyline-garages-vs-versatile
- [Kiwispan](/demand/nz/brands/kiwispan): Head-to-head: /demand/nz/compare/kiwispan-vs-versatile

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Versatile: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/versatile

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/versatile. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
