--- title: "Vero Insurance: search popularity and Share of Search in New Zealand" description: "A New Zealand insurer offering personal and business insurance through brokers and partners. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/vero-insurance" publisher: "Brandwave" --- # Vero Insurance: search popularity and Share of Search in New Zealand A New Zealand insurer offering personal and business insurance through brokers and partners. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Vero Insurance - **Owned by**: Vero - **Market**: New Zealand - **Measured month**: Aug 2026 - **Share of Search among car and home insurers**: 2.5% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | car and home insurers | 6 | 2.5% | 8.2K | - [New Zealand car and home insurers](/demand/nz/categories/nz-car-and-home-insurers) ## How has branded search demand for Vero Insurance changed in New Zealand over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Vero Insurance in New Zealand fell from 9K to 8.2K. - Across the 11 months ending August 2026, Vero Insurance’s estimated Share of Search among car and home insurers in New Zealand held steady, from 2.8% to 2.5%. ## How did search popularity change for New Zealand car and home insurers in August 2026? - Estimated monthly branded searches for Cove Insurance in New Zealand rose 21.1% over 11 measured months, from 6.3K to 7.7K in August 2026. - Estimated monthly branded searches for Tower Insurance in New Zealand rose 20.5% over 11 measured months, from 50.8K to 61.2K in August 2026. - Estimated monthly branded searches for Trade Me Insurance in New Zealand fell 18.6% over 11 measured months, from 7.1K to 5.8K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | car and home insurers | 9K | 2.8% | 6 | | Nov 2025 | car and home insurers | 9K | 2.7% | 6 | | Dec 2025 | car and home insurers | 8.7K | 2.7% | 6 | | Jan 2026 | car and home insurers | 8.8K | 2.4% | 6 | | Feb 2026 | car and home insurers | 8.8K | 2.5% | 6 | | Mar 2026 | car and home insurers | 10.3K | 2.7% | 6 | | Apr 2026 | car and home insurers | 10.2K | 3.1% | 6 | | May 2026 | car and home insurers | 8.4K | 2.6% | 6 | | Jun 2026 | car and home insurers | 8.4K | 2.5% | 6 | | Jul 2026 | car and home insurers | 8.3K | 2.5% | 6 | | Aug 2026 | car and home insurers | 8.2K | 2.5% | 6 | | Sep 2026 | car and home insurers | — | — | — | ## How is Vero Insurance measured? Brandwave collects information about searches that people make online using Vero Insurance’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “car insurance vero” - “insurance vero” - “vero car insurance” - “vero car insurance nz” - “vero contents insurance” - “vero home insurance” - “vero house insurance” - “Vero Insurance” - “vero insurance car” - “vero insurance new zealand” - “vero insurance nz” - “vero motor vehicle insurance” ## Which car and home insurers compete with Vero Insurance? - [AA Insurance](/demand/nz/brands/aa-insurance) - [AMI Insurance](/demand/nz/brands/ami-insurance) - [Tower Insurance](/demand/nz/brands/tower-insurance): Head-to-head: /demand/nz/compare/tower-insurance-vs-vero-insurance - [State Insurance](/demand/nz/brands/state-insurance): Head-to-head: /demand/nz/compare/state-insurance-vs-vero-insurance - [FMG Insurance](/demand/nz/brands/fmg-insurance): Head-to-head: /demand/nz/compare/fmg-insurance-vs-vero-insurance - [Cove Insurance](/demand/nz/brands/cove-insurance): Head-to-head: /demand/nz/compare/cove-insurance-vs-vero-insurance - [Trade Me Insurance](/demand/nz/brands/trade-me-insurance): Head-to-head: /demand/nz/compare/trade-me-insurance-vs-vero-insurance - [Star Insure](/demand/nz/brands/star-insure) - [Initio Insurance](/demand/nz/brands/initio-insurance) ## Who owns Vero Insurance? Vero Insurance is owned by Vero. Brandwave does not track any other brands owned by Vero. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Vero Insurance? Vero Insurance is owned by Vero. Brandwave does not track any other brands owned by Vero. ## Cite this page Brandwave. "Vero Insurance: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/vero-insurance This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/vero-insurance. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.