--- title: "Veritas: search popularity in New Zealand" description: "Veritas makes hand planes and woodworking tools. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/veritas-tools" publisher: "Brandwave" --- # Veritas: search popularity in New Zealand Veritas makes hand planes and woodworking tools. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Veritas - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among hand planer brands**: 0.15% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Hand planer brands | 6 | 0.15% | 30 | - [Hand planer brands](/demand/nz/categories/nz-hand-planer-brands) ## Top hand planer brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Veritas was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Veritas is the second most recommended of the six. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Stanley | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Veritas | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Lie-Nielsen | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Makita | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Festool | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Ryobi | 6th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about hand planer brands - Asked ChatGPT "Which hand planer brand should I buy in New Zealand?": 1. Stanley, 2. Lie-Nielsen, 3. Makita, 4. Ryobi - Asked ChatGPT "What are the best hand planer brands in New Zealand?": 1. Veritas, 2. Stanley, 3. Lie-Nielsen - Asked ChatGPT "What's the best hand planer brand in New Zealand for woodworking projects?": 1. Veritas, 2. Lie-Nielsen, 3. Stanley - Searched Google, AI Overview "hand planer nz": 1. Stanley, 2. Veritas - Searched Google, AI Overview "wood planer nz": 1. Stanley, 2. Makita, 3. Festool Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Veritas changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Veritas in New Zealand held steady at 30. - Across the 12 months ending September 2026, Veritas’ share of searches among hand planer brands in New Zealand held steady, from 0.18% to 0.15%. ## How did search popularity change for New Zealand hand planer brands in September 2026? - In September 2026, Festool gained share of searches among hand planer brands in New Zealand, from 13.4% to 14.7%. - In September 2026, Ryobi lost share of searches among hand planer brands in New Zealand, from 41.2% to 40.3%. - Estimated monthly branded searches for Makita in New Zealand rose 24.9% over 12 measured months, from 7.2K to 9K in September 2026. - Estimated monthly branded searches for Lie-Nielsen in New Zealand fell 28.6% over 12 measured months, from 70 to 50 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Hand planer brands | 30 | 0.18% | 6 | | Nov 2025 | Hand planer brands | 20 | 0.1% | 6 | | Dec 2025 | Hand planer brands | 20 | 0.1% | 6 | | Jan 2026 | Hand planer brands | 20 | 0.12% | 6 | | Feb 2026 | Hand planer brands | 30 | 0.19% | 6 | | Mar 2026 | Hand planer brands | 40 | 0.23% | 6 | | Apr 2026 | Hand planer brands | 30 | 0.19% | 6 | | May 2026 | Hand planer brands | 30 | 0.2% | 6 | | Jun 2026 | Hand planer brands | 30 | 0.19% | 6 | | Jul 2026 | Hand planer brands | 30 | 0.19% | 6 | | Aug 2026 | Hand planer brands | 30 | 0.18% | 6 | | Sep 2026 | Hand planer brands | 30 | 0.15% | 6 | ## How are Veritas’ branded searches counted? Brandwave collects information about searches that people make online using Veritas’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “veritas planes” - “veritas tools” ## Which hand planer brands compete with Veritas? - [Makita](/demand/nz/brands/makita): Head-to-head: /demand/nz/compare/makita-vs-veritas-tools - [Ryobi](/demand/nz/brands/ryobi): Head-to-head: /demand/nz/compare/ryobi-vs-veritas-tools - [Festool](/demand/nz/brands/festool): Head-to-head: /demand/nz/compare/festool-vs-veritas-tools - [Stanley](/demand/nz/brands/stanley-tools): Head-to-head: /demand/nz/compare/stanley-tools-vs-veritas-tools - [Lie-Nielsen](/demand/nz/brands/lie-nielsen): Head-to-head: /demand/nz/compare/lie-nielsen-vs-veritas-tools ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Veritas: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/veritas-tools This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/veritas-tools. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.