--- title: "VEJA: search popularity in New Zealand" description: "VEJA offers sneakers with an emphasis on lower-impact materials and manufacturing. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/veja" publisher: "Brandwave" --- # VEJA: search popularity in New Zealand VEJA offers sneakers with an emphasis on lower-impact materials and manufacturing. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: VEJA - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among sustainable sneaker brands**: 26.5% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Sustainable sneaker brands | 2 | 26.5% | 1.7K | - [Sustainable sneaker brands](/demand/nz/categories/nz-sustainable-sneaker-brands) ## Top sustainable sneaker brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, VEJA appeared in all four answers. VEJA is the second most recommended of the three. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Allbirds | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | VEJA | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Etiko | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | ## Every AI answer about sustainable sneaker brands - Asked ChatGPT "Which sustainable sneaker brand should I buy in New Zealand?": 1. VEJA, 2. Allbirds - Asked ChatGPT "What are the best sustainable sneaker brands in New Zealand?": 1. Allbirds, 2. VEJA, 3. Etiko - Asked ChatGPT "What's the best sustainable sneaker brand in New Zealand for everyday wear?": 1. Allbirds, 2. VEJA, 3. Etiko - Searched Google, AI Overview "best sustainable sneakers": 1. Allbirds, 2. VEJA Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for VEJA changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for VEJA in New Zealand fell from 2.2K to 1.7K. - Across the 12 months ending September 2026, VEJA’s share of searches among sustainable sneaker brands in New Zealand peaked at 29.2% in December 2025 and was lowest at 5.9% in April 2026. ## How did search popularity change for New Zealand sustainable sneaker brands in September 2026? - In September 2026, VEJA gained share of searches among sustainable sneaker brands in New Zealand, from 24.3% to 26.5%. - In September 2026, Allbirds lost share of searches among sustainable sneaker brands in New Zealand, from 75.2% to 73.2%. - Estimated monthly branded searches for Etiko in New Zealand fell 50% over 12 measured months, from 40 to 20 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Sustainable sneaker brands | 2.2K | 26.8% | 2 | | Nov 2025 | Sustainable sneaker brands | 2.5K | 18.5% | 2 | | Dec 2025 | Sustainable sneaker brands | 2.5K | 29.2% | 2 | | Jan 2026 | Sustainable sneaker brands | 1.7K | 22.3% | 2 | | Feb 2026 | Sustainable sneaker brands | 1.5K | 20.1% | 2 | | Mar 2026 | Sustainable sneaker brands | 2K | 11.4% | 2 | | Apr 2026 | Sustainable sneaker brands | 2.2K | 5.9% | 2 | | May 2026 | Sustainable sneaker brands | 2.2K | 20% | 2 | | Jun 2026 | Sustainable sneaker brands | 1.9K | 17.8% | 2 | | Jul 2026 | Sustainable sneaker brands | 2.2K | 26.6% | 2 | | Aug 2026 | Sustainable sneaker brands | 1.9K | 24.3% | 2 | | Sep 2026 | Sustainable sneaker brands | 1.7K | 26.5% | 2 | ## How are VEJA’s branded searches counted? Brandwave collects information about searches that people make online using VEJA’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “veja” - “veja shoes” ## Which sustainable sneaker brands compete with VEJA? - [Allbirds](/demand/nz/brands/allbirds): Head-to-head: /demand/nz/compare/allbirds-vs-veja - [Etiko](/demand/nz/brands/etiko): Head-to-head: /demand/nz/compare/etiko-vs-veja ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "VEJA: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/veja This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/veja. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.