--- title: "Vega: search popularity and Share of Search in New Zealand" description: "A national mortgage, insurance, and KiwiSaver advice firm. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/vega" publisher: "Brandwave" --- # Vega: search popularity and Share of Search in New Zealand A national mortgage, insurance, and KiwiSaver advice firm. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Vega - **Market**: New Zealand - **Measured month**: Aug 2026 - **Share of Search among mortgage advisers**: 3.3% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | mortgage advisers | 8 | 3.3% | 740 | | Whanganui mortgage advisers | 2 | 9.5% | 740 | - [New Zealand mortgage advisers](/demand/nz/categories/nz-mortgage-advisers) - [Whanganui mortgage advisers](/demand/nz/categories/nz-whanganui-mortgage-advisers) ## How has branded search demand for Vega changed in New Zealand over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Vega in New Zealand fell from 870 to 740. - Across the 11 months ending August 2026, Vega’s estimated Share of Search among mortgage advisers in New Zealand held steady, from 3.4% to 3.3%. - Across the 11 months ending August 2026, Vega’s estimated Share of Search among whanganui mortgage advisers in New Zealand peaked at 11.2% in June 2026 and was lowest at 8.3% in November 2025. ## How did search popularity change for New Zealand mortgage advisers in August 2026? - In August 2026, Star Mortgage overtook The Mortgage Supply Co to rank 11th among mortgage advisers in New Zealand, at 2.1%. - In August 2026, Mike Pero gained estimated Share of Search among mortgage advisers in New Zealand, from 5.1% to 6.1%. - In August 2026, Tony Mounce Mortgages gained estimated Share of Search among mortgage advisers in New Zealand, from 1.5% to 2.2%. - In August 2026, Float Mortgages gained estimated Share of Search among mortgage advisers in New Zealand, from 1.2% to 1.7%. - In August 2026, NZHL lost estimated Share of Search among mortgage advisers in New Zealand, from 30.4% to 28.5%. - In August 2026, Squirrel lost estimated Share of Search among mortgage advisers in New Zealand, from 25.7% to 25.1%. ## How did search popularity change for New Zealand whanganui mortgage advisers in August 2026? - In August 2026, NZHL gained estimated Share of Search among whanganui mortgage advisers in New Zealand, from 81.4% to 82.2%. - Estimated monthly branded searches for Mortgage Link in New Zealand fell 30.2% over 11 measured months, from 860 to 600 in August 2026. - Estimated monthly branded searches for Vega in New Zealand fell 14.9% over 11 measured months, from 870 to 740 in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | mortgage advisers | 870 | 3.4% | 8 | | Nov 2025 | mortgage advisers | 720 | 2.9% | 8 | | Dec 2025 | mortgage advisers | 550 | 3% | 9 | | Jan 2026 | mortgage advisers | 680 | 2.9% | 9 | | Feb 2026 | mortgage advisers | 740 | 2.9% | 9 | | Mar 2026 | mortgage advisers | 880 | 3.4% | 8 | | Apr 2026 | mortgage advisers | 740 | 3.4% | 8 | | May 2026 | mortgage advisers | 780 | 3.3% | 9 | | Jun 2026 | mortgage advisers | 800 | 3.7% | 8 | | Jul 2026 | mortgage advisers | 760 | 3.6% | 8 | | Aug 2026 | mortgage advisers | 740 | 3.3% | 8 | | Sep 2026 | mortgage advisers | — | — | — | | Oct 2025 | Whanganui mortgage advisers | 870 | 9.8% | 2 | | Nov 2025 | Whanganui mortgage advisers | 720 | 8.3% | 2 | | Dec 2025 | Whanganui mortgage advisers | 550 | 8.6% | 3 | | Jan 2026 | Whanganui mortgage advisers | 680 | 8.5% | 3 | | Feb 2026 | Whanganui mortgage advisers | 740 | 8.5% | 3 | | Mar 2026 | Whanganui mortgage advisers | 880 | 10% | 2 | | Apr 2026 | Whanganui mortgage advisers | 740 | 10.2% | 2 | | May 2026 | Whanganui mortgage advisers | 780 | 9.5% | 3 | | Jun 2026 | Whanganui mortgage advisers | 800 | 11.2% | 2 | | Jul 2026 | Whanganui mortgage advisers | 760 | 9.7% | 2 | | Aug 2026 | Whanganui mortgage advisers | 740 | 9.5% | 2 | | Sep 2026 | Whanganui mortgage advisers | — | — | — | ## How is Vega measured? Brandwave collects information about searches that people make online using Vega’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “vega lend” - “vega mortgage” - “vega mortgages” - “vega new zealand” - “vega nz” - “vegalend” ## Which mortgage advisers compete with Vega? - [NZHL](/demand/nz/brands/nzhl) - [Squirrel](/demand/nz/brands/squirrel) - [Loan Market](/demand/nz/brands/loan-market) - [Mike Pero](/demand/nz/brands/mike-pero) - [Lighthouse Financial](/demand/nz/brands/lighthouse-financial): Head-to-head: /demand/nz/compare/lighthouse-financial-vs-vega - [Global Finance](/demand/nz/brands/global-finance): Head-to-head: /demand/nz/compare/global-finance-vs-vega - [Mortgage HQ](/demand/nz/brands/mortgage-hq): Head-to-head: /demand/nz/compare/mortgage-hq-vs-vega - [Mortgage Link](/demand/nz/brands/mortgage-link): Head-to-head: /demand/nz/compare/mortgage-link-vs-vega - [Tony Mounce Mortgages](/demand/nz/brands/tony-mounce-mortgages): Head-to-head: /demand/nz/compare/tony-mounce-mortgages-vs-vega - [Star Mortgage](/demand/nz/brands/star-mortgage) - [Float Mortgages](/demand/nz/brands/float-mortgages) - [The Mortgage Supply Co](/demand/nz/brands/mortgage-supply-co) - [Kris Pedersen Mortgages](/demand/nz/brands/kris-pedersen-mortgages) - [Kiwi Mortgages](/demand/nz/brands/kiwi-mortgages) - [Mortgage Lab](/demand/nz/brands/mortgage-lab) - [Opes Mortgages](/demand/nz/brands/opes-mortgages) - [Roost](/demand/nz/brands/roost) - [Mortgage Express](/demand/nz/brands/mortgage-express) - [Stephanie Murray Mortgages](/demand/nz/brands/stephanie-murray-mortgages) - [Mortgage Managers](/demand/nz/brands/mortgage-managers) - [Twine](/demand/nz/brands/twine-advisers) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Vega: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/vega This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/vega. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.