--- title: "Veet: search popularity and Share of Search in New Zealand" description: "Veet makes hair removal products sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/veet" publisher: "Brandwave" --- # Veet: search popularity and Share of Search in New Zealand Veet makes hair removal products sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Veet - **Owned by**: Reckitt - **Market**: New Zealand - **Measured month**: Aug 2026 - **Share of Search among hair removal brands**: 27% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Hair removal brands | 3 | 27% | 2.2K | - [Hair removal brands](/demand/nz/categories/nz-hair-removal-brands) ## How has branded search demand for Veet changed in New Zealand over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Veet in New Zealand rose from 2K to 2.2K. - Across the 11 months ending August 2026, Veet’s estimated Share of Search among hair removal brands in New Zealand decreased from 32.8% to 27%. - Across the 11 months ending August 2026, Veet’s estimated Share of Search among hair removal brands in New Zealand peaked at 33.3% in January 2026 and was lowest at 23.3% in May 2026. - Across the 11 months ending August 2026, Veet fell from 1st to 3rd among hair removal brands in New Zealand. ## How did search popularity change for New Zealand hair removal brands in August 2026? - In August 2026, Veet gained estimated Share of Search among hair removal brands in New Zealand, from 24.9% to 27%. - In August 2026, Nair gained estimated Share of Search among hair removal brands in New Zealand, from 25.2% to 27%. - In August 2026, Philips Lumea gained estimated Share of Search among hair removal brands in New Zealand, from 10.1% to 11.8%. - In August 2026, Braun Silk-expert lost estimated Share of Search among hair removal brands in New Zealand, from 37.6% to 31.7%. - Ulike’s estimated Share of Search among hair removal brands in New Zealand has gained ground for 3 months in a row, from 1.5% to 2.6% in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Hair removal brands | 2K | 32.8% | 1 | | Nov 2025 | Hair removal brands | 2.4K | 30.4% | 1 | | Dec 2025 | Hair removal brands | 2.1K | 29.7% | 2 | | Jan 2026 | Hair removal brands | 2.5K | 33.3% | 1 | | Feb 2026 | Hair removal brands | 2.1K | 32.4% | 1 | | Mar 2026 | Hair removal brands | 2K | 29% | 3 | | Apr 2026 | Hair removal brands | 1.8K | 27.2% | 2 | | May 2026 | Hair removal brands | 1.9K | 23.3% | 3 | | Jun 2026 | Hair removal brands | 2K | 24.5% | 3 | | Jul 2026 | Hair removal brands | 2.3K | 24.9% | 3 | | Aug 2026 | Hair removal brands | 2.2K | 27% | 3 | | Sep 2026 | Hair removal brands | — | — | — | ## How is Veet measured? Brandwave collects information about searches that people make online using Veet’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “hair removal cream veet men” - “veet” - “veet co nz” - “veet cream” - “veet depilation” - “veet depilatory cream” - “veet face wax strips” - “veet facial hair removal cream” - “veet hair removal cream sensitive skin” - “veet ipl” - “veet men hair removal cream” - “veet near me” - “veet nz” - “veet sensitive hair removal cream” - “veet sugar wax” - “veet warm wax” - “veet wax” - “veet wax strips” ## Which hair removal brands compete with Veet? - [Braun Silk-expert](/demand/nz/brands/braun-silk-expert): Head-to-head: /demand/nz/compare/braun-silk-expert-vs-veet - [Nair](/demand/nz/brands/nair): Head-to-head: /demand/nz/compare/nair-vs-veet - [Philips Lumea](/demand/nz/brands/philips-lumea): Head-to-head: /demand/nz/compare/philips-lumea-vs-veet - [Ulike](/demand/nz/brands/ulike): Head-to-head: /demand/nz/compare/ulike-vs-veet ## Who owns Veet? Veet is owned by Reckitt. Brandwave also tracks Finish, Dettol, Disprin, Gaviscon and Nurofen, owned by the same company, in New Zealand. - [Reckitt](/demand/nz/companies/reckitt): Owns 6 tracked brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Veet? Veet is owned by Reckitt. Brandwave also tracks Finish, Dettol, Disprin, Gaviscon and Nurofen, owned by the same company, in New Zealand. ## Cite this page Brandwave. "Veet: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/veet This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/veet. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.