--- title: "Vax: search popularity in New Zealand" description: "Vax is a floor care brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/vax" publisher: "Brandwave" --- # Vax: search popularity in New Zealand Vax is a floor care brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Vax - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among carpet cleaner brands**: 2.2% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Carpet cleaner brands | 4 | 2.2% | 390 | - [Carpet cleaner brands](/demand/nz/categories/nz-carpet-cleaner-brands) ## Top carpet cleaner brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Vax was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Vax is the second most recommended of the five. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | BISSELL | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Vax | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Rug Doctor | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Karcher | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Tineco | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about carpet cleaner brands - Asked ChatGPT "Which carpet cleaner brand should I buy in New Zealand?": 1. BISSELL, 2. Vax, 3. Rug Doctor - Asked ChatGPT "What are the best carpet cleaner brands in New Zealand?": 1. BISSELL, 2. Vax, 3. Rug Doctor, 4. Karcher - Asked ChatGPT "What's the best carpet cleaner brand in New Zealand for deep cleaning carpets?": 1. BISSELL, 2. Rug Doctor, 3. Vax - Searched Google, AI Overview "best carpet cleaner nz": 1. BISSELL - Searched Google, AI Overview "pet carpet cleaner nz": 1. BISSELL Not named in any answer: Tineco. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How has branded search demand for Vax changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Vax in New Zealand held steady at 390. - Across the 12 months ending September 2026, Vax’s share of searches among carpet cleaner brands in New Zealand held steady at 2.2%. ## How did search popularity change for New Zealand carpet cleaner brands in September 2026? - In September 2026, Rug Doctor gained share of searches among carpet cleaner brands in New Zealand, from 35.9% to 38.8%. - In September 2026, Karcher gained share of searches among carpet cleaner brands in New Zealand, from 15.6% to 16.6%. - In September 2026, BISSELL lost share of searches among carpet cleaner brands in New Zealand, from 44.7% to 40.9%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Carpet cleaner brands | 390 | 2.2% | 4 | | Nov 2025 | Carpet cleaner brands | 390 | 1.9% | 5 | | Dec 2025 | Carpet cleaner brands | 390 | 1.8% | 4 | | Jan 2026 | Carpet cleaner brands | 390 | 1.7% | 4 | | Feb 2026 | Carpet cleaner brands | 320 | 1.9% | 4 | | Mar 2026 | Carpet cleaner brands | 320 | 1.9% | 5 | | Apr 2026 | Carpet cleaner brands | 390 | 2.2% | 4 | | May 2026 | Carpet cleaner brands | 320 | 1.9% | 4 | | Jun 2026 | Carpet cleaner brands | 390 | 2.2% | 4 | | Jul 2026 | Carpet cleaner brands | 390 | 2.1% | 4 | | Aug 2026 | Carpet cleaner brands | 390 | 2.1% | 4 | | Sep 2026 | Carpet cleaner brands | 390 | 2.2% | 4 | ## How are Vax’s branded searches counted? Brandwave collects information about searches that people make online using Vax’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “vax carpet cleaner” ## Which carpet cleaner brands compete with Vax? - [BISSELL](/demand/nz/brands/bissell): Head-to-head: /demand/nz/compare/bissell-vs-vax - [Rug Doctor](/demand/nz/brands/rug-doctor): Head-to-head: /demand/nz/compare/rug-doctor-vs-vax - [Karcher](/demand/nz/brands/karcher): Head-to-head: /demand/nz/compare/karcher-vs-vax - [Tineco](/demand/nz/brands/tineco): Head-to-head: /demand/nz/compare/tineco-vs-vax ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Vax: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/vax This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/vax. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.