---
title: "Vaseline: search popularity and Share of Search in New Zealand"
description: "Vaseline makes body care products sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/vaseline"
publisher: "Brandwave"
---

# Vaseline: search popularity and Share of Search in New Zealand

Vaseline makes body care products sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Vaseline
- **Owned by**: Unilever
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among body care brands**: 46.4%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Body care brands | 1 | 46.4% | 17.1K |

- [Body care brands](/demand/nz/categories/nz-body-care-brands)

## How has branded search demand for Vaseline changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Vaseline in New Zealand rose from 10K to 17.1K.
- Across the 11 months ending August 2026, Vaseline’s estimated Share of Search among body care brands in New Zealand increased from 39.9% to 46.4%.
- Across the 11 months ending August 2026, Vaseline’s estimated Share of Search among body care brands in New Zealand peaked at 46.4% in August 2026 and was lowest at 36.1% in June 2026.

## How did search popularity change for New Zealand body care brands in August 2026?

- In August 2026, Vaseline gained estimated Share of Search among body care brands in New Zealand, from 37.5% to 46.4%.
- In August 2026, Aveeno lost estimated Share of Search among body care brands in New Zealand, from 34.2% to 28.5%.
- In August 2026, Bio-Oil lost estimated Share of Search among body care brands in New Zealand, from 14.8% to 12.9%.
- In August 2026, Palmer's lost estimated Share of Search among body care brands in New Zealand, from 8.6% to 7.6%.
- Estimated monthly branded searches for Trilogy in New Zealand rose 15.6% over 11 measured months, from 1.5K to 1.7K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Body care brands | 10K | 39.9% | 1 |
| Nov 2025 | Body care brands | 9.3K | 36.4% | 1 |
| Dec 2025 | Body care brands | 9K | 38.2% | 1 |
| Jan 2026 | Body care brands | 9K | 38.7% | 1 |
| Feb 2026 | Body care brands | 7.8K | 40% | 1 |
| Mar 2026 | Body care brands | 9.2K | 39.2% | 1 |
| Apr 2026 | Body care brands | 8.8K | 38.3% | 1 |
| May 2026 | Body care brands | 9.4K | 38% | 1 |
| Jun 2026 | Body care brands | 9.3K | 36.1% | 1 |
| Jul 2026 | Body care brands | 11.7K | 37.5% | 1 |
| Aug 2026 | Body care brands | 17.1K | 46.4% | 1 |
| Sep 2026 | Body care brands | — | — | — |

## How is Vaseline measured?

Brandwave collects information about searches that people make online using Vaseline’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “body oil vaseline”
- “gluta hya vaseline”
- “oil vaseline”
- “petrolatum vaseline”
- “vaseline”
- “vaseline body lotion”
- “vaseline cocoa butter”
- “vaseline cocoa radiant body oil”
- “vaseline com”
- “vaseline for chafing”
- “vaseline gluta hya”
- “vaseline jelly original”
- “vaseline lip therapy”
- “vaseline lip therapy rosy lips”
- “vaseline lotions”
- “vaseline moisturiser”
- “vaseline near me”
- “vaseline nz”
- “vaseline online”
- “vaseline rosy lips”

## Which body care brands compete with Vaseline?

- [Aveeno](/demand/nz/brands/aveeno): Head-to-head: /demand/nz/compare/aveeno-vs-vaseline
- [Bio-Oil](/demand/nz/brands/bio-oil): Head-to-head: /demand/nz/compare/bio-oil-vs-vaseline
- [Palmer's](/demand/nz/brands/palmers-cocoa-butter): Head-to-head: /demand/nz/compare/palmers-cocoa-butter-vs-vaseline
- [Trilogy](/demand/nz/brands/trilogy): Head-to-head: /demand/nz/compare/trilogy-vs-vaseline

## Who owns Vaseline?

Vaseline is owned by Unilever. Brandwave also tracks Liquid I.V., Ben & Jerry's, Dove, Lipton, Lux, Lynx, Magnum, Omo, Persil, Rexona, Sunlight and TRESemmé, owned by the same company, in New Zealand.

- [Unilever](/demand/nz/companies/unilever): Owns 15 tracked brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Who owns Vaseline?

Vaseline is owned by Unilever. Brandwave also tracks Liquid I.V., Ben & Jerry's, Dove, Lipton, Lux, Lynx, Magnum, Omo, Persil, Rexona, Sunlight and TRESemmé, owned by the same company, in New Zealand.

## Cite this page

Brandwave. "Vaseline: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/vaseline

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/vaseline. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.