--- title: "Variety: search popularity in New Zealand" description: "Variety supports children and young people. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/variety-nz" publisher: "Brandwave" --- # Variety: search popularity in New Zealand Variety supports children and young people. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Variety - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among child and family charities**: 12.6% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Child and family charities | 3 | 12.6% | 1.4K | - [Child and family charities](/demand/nz/categories/nz-child-and-family-charities) ## Top child and family charities in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Variety was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Variety is the third most recommended of the nine. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Barnardos Early Learning | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | KidsCan | 2nd | 2 of 3 | 0 of 1 | 2 of 4 | | Variety | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | Plunket | 4th | 1 of 3 | 0 of 1 | 1 of 4 | | ChildFund New Zealand | 5th | 2 of 3 | 0 of 1 | 2 of 4 | | Ronald McDonald House Charities | 6th | 1 of 3 | 0 of 1 | 1 of 4 | | IHC New Zealand | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Starship Foundation | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Make-A-Wish NZ | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about child and family charities - Asked ChatGPT "Which child and family charity should I join in New Zealand?": 1. Barnardos Early Learning, 2. Plunket - Asked ChatGPT "What are the best child and family charities in New Zealand?": 1. KidsCan, 2. Barnardos Early Learning, 3. Variety, 4. Ronald McDonald House Charities, 5. ChildFund New Zealand - Asked ChatGPT "What's the best child and family charity in New Zealand for supporting children?": 1. Variety, 2. KidsCan, 3. Barnardos Early Learning, 4. ChildFund New Zealand - Searched Google, AI Overview "family support charity": named none of the brands we track Not named in any answer: IHC New Zealand, Starship Foundation and Make-A-Wish NZ. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How has branded search demand for Variety changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Variety in New Zealand rose from 1.1K to 1.4K. - Across the 12 months ending September 2026, Variety’s share of searches among child and family charities in New Zealand increased from 10.4% to 12.6%. - Across the 12 months ending September 2026, Variety’s share of searches among child and family charities in New Zealand peaked at 21.9% in February 2026 and was lowest at 9.5% in August 2026. ## How did search popularity change for New Zealand child and family charities in September 2026? - In September 2026, Barnardos Early Learning gained share of searches among child and family charities in New Zealand, from 15.9% to 20.9%. - In September 2026, Variety gained share of searches among child and family charities in New Zealand, from 9.5% to 12.6%. - In September 2026, IHC New Zealand gained share of searches among child and family charities in New Zealand, from 7.7% to 9.3%. - In September 2026, Plunket lost share of searches among child and family charities in New Zealand, from 50.6% to 43.9%. - In September 2026, Ronald McDonald House Charities lost share of searches among child and family charities in New Zealand, from 4.9% to 1.8%. - Make-A-Wish NZ’s share of searches among child and family charities in New Zealand has lost ground for 3 months in a row, from 2.8% to 2.3% in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Child and family charities | 1.1K | 10.4% | 3 | | Nov 2025 | Child and family charities | 2.1K | 18.8% | 2 | | Dec 2025 | Child and family charities | 1.8K | 18.8% | 2 | | Jan 2026 | Child and family charities | 1.4K | 15.2% | 3 | | Feb 2026 | Child and family charities | 2.1K | 21.9% | 2 | | Mar 2026 | Child and family charities | 1.8K | 15.7% | 3 | | Apr 2026 | Child and family charities | 1.1K | 12.4% | 3 | | May 2026 | Child and family charities | 1.5K | 13.1% | 3 | | Jun 2026 | Child and family charities | 1.8K | 15.5% | 3 | | Jul 2026 | Child and family charities | 1.8K | 15.6% | 3 | | Aug 2026 | Child and family charities | 1.1K | 9.5% | 3 | | Sep 2026 | Child and family charities | 1.4K | 12.6% | 3 | ## How are Variety’s branded searches counted? Brandwave collects information about searches that people make online using Variety’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “variety charity nz” - “variety club nz” - “variety nz” - “variety nz charity” ## Which child and family charities compete with Variety? - [Plunket](/demand/nz/brands/plunket): Head-to-head: /demand/nz/compare/plunket-vs-variety-nz - [Barnardos Early Learning](/demand/nz/brands/barnardos-early-learning): Head-to-head: /demand/nz/compare/barnardos-early-learning-vs-variety-nz - [IHC New Zealand](/demand/nz/brands/ihc-nz): Head-to-head: /demand/nz/compare/ihc-nz-vs-variety-nz - [Starship Foundation](/demand/nz/brands/starship-foundation): Head-to-head: /demand/nz/compare/starship-foundation-vs-variety-nz - [ChildFund New Zealand](/demand/nz/brands/childfund-nz): Head-to-head: /demand/nz/compare/childfund-nz-vs-variety-nz - [Make-A-Wish NZ](/demand/nz/brands/make-a-wish-nz) - [Ronald McDonald House Charities](/demand/nz/brands/ronald-mcdonald-house) - [KidsCan](/demand/nz/brands/kidscan) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Variety: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/variety-nz This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/variety-nz. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.