---
title: "Vapourium: search popularity in New Zealand"
description: "Vapourium is a New Zealand vape retailer. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/vapourium"
publisher: "Brandwave"
---

# Vapourium: search popularity in New Zealand

Vapourium is a New Zealand vape retailer. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Vapourium
- **Market**: New Zealand
- **Measured month**: Sep 2026
- **Share of Search among vape retailers**: 1.9%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Vape retailers | 3 | 1.9% | 480 |

- [Vape retailers](/demand/nz/categories/nz-vape-retailers)

## Top vape retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Vapourium did not appear in any of the five answers.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Vape Merchant | 1st | 1 of 3 | 1 of 2 | 2 of 5 |
| Shosha | 2nd | 1 of 3 | 1 of 2 | 2 of 5 |
| Vapourium | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about vape retailers

- Asked ChatGPT "Which vape retailer should I shop at in New Zealand?": named none of the brands we track
- Asked ChatGPT "What are the best vape retailers in New Zealand?": 1. Vape Merchant, 2. Shosha
- Asked ChatGPT "What's the best vape retailer in New Zealand for a nicotine vape?": named none of the brands we track
- Searched Google, AI Overview "vape shop nz": named none of the brands we track
- Searched Google, AI Overview "best vape retailer": 1. Vape Merchant, 2. Shosha

Not named in any answer: Vapourium.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## How has branded search demand for Vapourium changed in New Zealand over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Vapourium in New Zealand fell from 880 to 480.
- Across the 12 months ending September 2026, Vapourium’s share of searches among vape retailers in New Zealand decreased from 2.4% to 1.9%.
- Across the 12 months ending September 2026, Vapourium’s share of searches among vape retailers in New Zealand peaked at 2.4% in October 2025 and was lowest at 1.3% in June 2026.

## How did search popularity change for New Zealand vape retailers in September 2026?

- In September 2026, Vape Merchant gained share of searches among vape retailers in New Zealand, from 9.6% to 11.3%.
- In September 2026, Shosha lost share of searches among vape retailers in New Zealand, from 88.8% to 86.8%.
- Estimated monthly branded searches for Vapourium in New Zealand fell 45.5% over 12 measured months, from 880 to 480 in September 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Vape retailers | 880 | 2.4% | 3 |
| Nov 2025 | Vape retailers | 720 | 2% | 3 |
| Dec 2025 | Vape retailers | 720 | 1.6% | 3 |
| Jan 2026 | Vape retailers | 720 | 2% | 3 |
| Feb 2026 | Vape retailers | 720 | 2% | 3 |
| Mar 2026 | Vape retailers | 720 | 2% | 3 |
| Apr 2026 | Vape retailers | 720 | 2% | 3 |
| May 2026 | Vape retailers | 480 | 1.6% | 3 |
| Jun 2026 | Vape retailers | 390 | 1.3% | 3 |
| Jul 2026 | Vape retailers | 480 | 1.6% | 3 |
| Aug 2026 | Vape retailers | 390 | 1.6% | 3 |
| Sep 2026 | Vape retailers | 480 | 1.9% | 3 |

## How are Vapourium’s branded searches counted?

Brandwave collects information about searches that people make online using Vapourium’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “vapourium”

## Which vape retailers compete with Vapourium?

- [Shosha](/demand/nz/brands/shosha): Head-to-head: /demand/nz/compare/shosha-vs-vapourium
- [Vape Merchant](/demand/nz/brands/vape-merchant): Head-to-head: /demand/nz/compare/vape-merchant-vs-vapourium

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Vapourium: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/vapourium

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/vapourium. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.