--- title: "How popular is Vanderwerff Shaw Lawyers? Searches and AI answers in New Zealand" description: "Vanderwerff Shaw Lawyers is a law firm in Nelson. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/vanderwerff-shaw-lawyers" publisher: "Brandwave" --- # How popular is Vanderwerff Shaw Lawyers? Searches and AI answers in New Zealand Vanderwerff Shaw Lawyers is a law firm in Nelson. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Vanderwerff Shaw Lawyers - **Market**: New Zealand - **Measured month**: Oct 2026 - **Share of Search among Nelson law firms**: 2% ## Where does Vanderwerff Shaw Lawyers compete? | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Nelson law firms | 6 | 2% | 10 | - [Nelson law firms](/demand/nz/locations/nelson/law-firms) ## Top Nelson law firms in ChatGPT and Google AI Overviews In three ChatGPT questions, Vanderwerff Shaw Lawyers appeared in all three answers. Vanderwerff Shaw Lawyers is the third most recommended of the six. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | C & F Legal | 1st | 3 of 3 | 3 of 3 | | Stallard Law | 2nd | 3 of 3 | 3 of 3 | | Vanderwerff Shaw Lawyers | 3rd | 3 of 3 | 3 of 3 | | Hamish Fletcher Lawyers | 4th | 2 of 3 | 2 of 3 | | Atkinson Crehan | 5th | 1 of 3 | 1 of 3 | | Glasgow Harley | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about Nelson law firms - Asked ChatGPT "Which law firm should I hire in Nelson, New Zealand?": 1. C & F Legal, 2. Stallard Law, 3. Vanderwerff Shaw Lawyers, 4. Hamish Fletcher Lawyers - Asked ChatGPT "What are the best law firms in Nelson, New Zealand?": 1. C & F Legal, 2. Stallard Law, 3. Atkinson Crehan, 4. Hamish Fletcher Lawyers, 5. Vanderwerff Shaw Lawyers - Asked ChatGPT "What's the best law firm in Nelson, New Zealand for legal advice?": 1. C & F Legal, 2. Vanderwerff Shaw Lawyers, 3. Stallard Law Not named in any answer: Glasgow Harley. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Vanderwerff Shaw Lawyers changed in New Zealand over the last 12 months? - Across the 12 months ending October 2026, estimated monthly branded searches for Vanderwerff Shaw Lawyers in New Zealand held steady at 10. - Across the 12 months ending October 2026, Vanderwerff Shaw Lawyers’ share of searches among Nelson law firms in New Zealand peaked at 2% in October 2026 and was lowest at 0% in December 2025. ## How did search popularity change for New Zealand Nelson law firms in October 2026? - In October 2026, Stallard Law overtook Glasgow Harley to become the leader among Nelson law firms in New Zealand, with 26% of the searches. - In October 2026, Hamish Fletcher Lawyers overtook C & F Legal to rank 3rd among Nelson law firms in New Zealand, with 22% of the searches. - In October 2026, Glasgow Harley lost share of searches among Nelson law firms in New Zealand, from 28.1% to 24%. - In October 2026, C & F Legal lost share of searches among Nelson law firms in New Zealand, from 20.3% to 18%. - Estimated monthly branded searches for Atkinson Crehan in New Zealand fell 55.6% over 12 measured months, from 90 to 40 in October 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Nov 2025 | Nelson law firms | 10 | 1.5% | 6 | | Dec 2025 | Nelson law firms | 0 | 0% | 6 | | Jan 2026 | Nelson law firms | 10 | 1.6% | 6 | | Feb 2026 | Nelson law firms | 0 | 0% | 6 | | Mar 2026 | Nelson law firms | 10 | 1.4% | 6 | | Apr 2026 | Nelson law firms | 10 | 1.9% | 6 | | May 2026 | Nelson law firms | 10 | 2% | 6 | | Jun 2026 | Nelson law firms | 0 | 0% | 6 | | Jul 2026 | Nelson law firms | 0 | 0% | 6 | | Aug 2026 | Nelson law firms | 10 | 1.6% | 6 | | Sep 2026 | Nelson law firms | 10 | 1.6% | 6 | | Oct 2026 | Nelson law firms | 10 | 2% | 6 | ## How are Vanderwerff Shaw Lawyers’ branded searches counted? Brandwave collects information about searches that people make online using Vanderwerff Shaw Lawyers’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “vanderwerff shaw” ## Which Nelson law firms compete with Vanderwerff Shaw Lawyers? - [Stallard Law](/demand/nz/brands/stallard-law): Head-to-head: /demand/nz/compare/stallard-law-vs-vanderwerff-shaw-lawyers - [Glasgow Harley](/demand/nz/brands/glasgow-harley): Head-to-head: /demand/nz/compare/glasgow-harley-vs-vanderwerff-shaw-lawyers - [Hamish Fletcher Lawyers](/demand/nz/brands/hamish-fletcher-lawyers): Head-to-head: /demand/nz/compare/hamish-fletcher-lawyers-vs-vanderwerff-shaw-lawyers - [C & F Legal](/demand/nz/brands/c-and-f-legal): Head-to-head: /demand/nz/compare/c-and-f-legal-vs-vanderwerff-shaw-lawyers - [Atkinson Crehan](/demand/nz/brands/atkinson-crehan): Head-to-head: /demand/nz/compare/atkinson-crehan-vs-vanderwerff-shaw-lawyers ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "How popular is Vanderwerff Shaw Lawyers? Searches and AI answers in New Zealand". https://gobrandwave.com/demand/nz/brands/vanderwerff-shaw-lawyers This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/vanderwerff-shaw-lawyers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.