---
title: "v2food: search popularity and Share of Search in New Zealand"
description: "v2food makes plant-based meat sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/v2food"
publisher: "Brandwave"
---

# v2food: search popularity and Share of Search in New Zealand

v2food makes plant-based meat sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: v2food
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among plant-based meat brands**: 1.7%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Plant-based meat brands | 3 | 1.7% | 10 |

- [Plant-based meat brands](/demand/nz/categories/nz-plant-based-meat-brands)

## How has branded search demand for v2food changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for v2food in New Zealand held steady at 10.
- Across the 11 months ending August 2026, v2food’s estimated Share of Search among plant-based meat brands in New Zealand increased from 0.25% to 1.7%.
- Across the 11 months ending August 2026, v2food’s estimated Share of Search among plant-based meat brands in New Zealand peaked at 2.1% in July 2026 and was lowest at 0.25% in October 2025.

## How did search popularity change for New Zealand plant-based meat brands in August 2026?

- In August 2026, Beyond Meat gained estimated Share of Search among plant-based meat brands in New Zealand, from 78.7% to 88.1%.
- In August 2026, Bean Supreme lost estimated Share of Search among plant-based meat brands in New Zealand, from 19.1% to 10.2%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Plant-based meat brands | 10 | 0.25% | 3 |
| Nov 2025 | Plant-based meat brands | 10 | 0.96% | 3 |
| Dec 2025 | Plant-based meat brands | 10 | 1.3% | 3 |
| Jan 2026 | Plant-based meat brands | 10 | 1.4% | 3 |
| Feb 2026 | Plant-based meat brands | 10 | 1.4% | 3 |
| Mar 2026 | Plant-based meat brands | 10 | 1.4% | 3 |
| Apr 2026 | Plant-based meat brands | 10 | 1.8% | 3 |
| May 2026 | Plant-based meat brands | 10 | 1.5% | 3 |
| Jun 2026 | Plant-based meat brands | 10 | 1.7% | 3 |
| Jul 2026 | Plant-based meat brands | 10 | 2.1% | 3 |
| Aug 2026 | Plant-based meat brands | 10 | 1.7% | 3 |
| Sep 2026 | Plant-based meat brands | — | — | — |

## How is v2food measured?

Brandwave collects information about searches that people make online using v2food’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “v2food”

## Which plant-based meat brands compete with v2food?

- [Beyond Meat](/demand/nz/brands/beyond-meat): Head-to-head: /demand/nz/compare/beyond-meat-vs-v2food
- [Bean Supreme](/demand/nz/brands/bean-supreme): Head-to-head: /demand/nz/compare/bean-supreme-vs-v2food

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "v2food: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/v2food

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/v2food. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.