---
title: "UserTesting: search popularity and Share of Search in New Zealand"
description: "UserTesting is a user research platform that helps marketing teams test digital experiences with research participants. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/usertesting"
publisher: "Brandwave"
---

# UserTesting: search popularity and Share of Search in New Zealand

UserTesting is a user research platform that helps marketing teams test digital experiences with research participants. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: UserTesting
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among UX research tools**: 41.7%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| UX research tools | 2 | 41.7% | 450 |

- [UX research tools](/demand/nz/categories/nz-ux-research-tools)

## How has branded search demand for UserTesting changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for UserTesting in New Zealand rose from 300 to 450.
- Across the 11 months ending August 2026, UserTesting’s estimated Share of Search among UX research tools in New Zealand increased from 36.6% to 41.7%.
- Across the 11 months ending August 2026, UserTesting’s estimated Share of Search among UX research tools in New Zealand peaked at 54.1% in January 2026 and was lowest at 34.8% in March 2026.

## How did search popularity change for New Zealand UX research tools in August 2026?

- In August 2026, Optimal Workshop overtook UserTesting to take the highest estimated Share of Search among UX research tools in New Zealand, at 41.7%.
- In August 2026, Lyssna gained estimated Share of Search among UX research tools in New Zealand, from 8% to 11.1%.
- In August 2026, UserTesting lost estimated Share of Search among UX research tools in New Zealand, from 53.4% to 41.7%.
- In August 2026, Maze lost estimated Share of Search among UX research tools in New Zealand, from 8% to 4.6%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | UX research tools | 300 | 36.6% | 2 |
| Nov 2025 | UX research tools | 390 | 44.8% | 1 |
| Dec 2025 | UX research tools | 320 | 52.5% | 1 |
| Jan 2026 | UX research tools | 460 | 54.1% | 1 |
| Feb 2026 | UX research tools | 390 | 45.3% | 1 |
| Mar 2026 | UX research tools | 320 | 34.8% | 2 |
| Apr 2026 | UX research tools | 330 | 46.5% | 1 |
| May 2026 | UX research tools | 320 | 42.7% | 1 |
| Jun 2026 | UX research tools | 470 | 53.4% | 1 |
| Jul 2026 | UX research tools | 470 | 53.4% | 1 |
| Aug 2026 | UX research tools | 450 | 41.7% | 2 |
| Sep 2026 | UX research tools | — | — | — |

## How is UserTesting measured?

Brandwave collects information about searches that people make online using UserTesting’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “usertesting”
- “usertesting com”
- “usertesting nz”
- “usertesting online”
- “usertesting user testing”

## Which UX research tools compete with UserTesting?

- [Optimal Workshop](/demand/nz/brands/optimal-workshop): Head-to-head: /demand/nz/compare/optimal-workshop-vs-usertesting
- [Lyssna](/demand/nz/brands/lyssna): Head-to-head: /demand/nz/compare/lyssna-vs-usertesting
- [Maze](/demand/nz/brands/maze): Head-to-head: /demand/nz/compare/maze-vs-usertesting
- [Dovetail](/demand/nz/brands/dovetail): Head-to-head: /demand/nz/compare/dovetail-vs-usertesting

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "UserTesting: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/usertesting

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/usertesting. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.