---
title: "USA Pan: search popularity in New Zealand"
description: "USA Pan is a bakeware maker. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/usa-pan"
publisher: "Brandwave"
---

# USA Pan: search popularity in New Zealand

USA Pan is a bakeware maker. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: USA Pan
- **Market**: New Zealand
- **Measured month**: Sep 2026
- **Share of Search among bakeware brands**: 0.18%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Bakeware brands | 8 | 0.18% | 30 |
| Loaf pan brands | 4 | 0.33% | 30 |

- [Bakeware brands](/demand/nz/categories/nz-bakeware-brands)
- [Loaf pan brands](/demand/nz/categories/nz-loaf-pan-brands)

## Top bakeware brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, USA Pan was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. USA Pan is the third most recommended of the nine.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Wiltshire | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Nordic Ware | 2nd | 2 of 3 | 2 of 2 | 4 of 5 |
| USA Pan | 3rd | 3 of 3 | 0 of 2 | 3 of 5 |
| Bakemaster | 4th | 1 of 3 | 2 of 2 | 3 of 5 |
| Le Creuset | 5th | 2 of 3 | 1 of 2 | 3 of 5 |
| Tala | 6th | 2 of 3 | 0 of 2 | 2 of 5 |
| Pyrex | 7th | 1 of 3 | 0 of 2 | 1 of 5 |
| KitchenAid | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Tramontina | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about bakeware brands

- Asked ChatGPT "Which bakeware brand should I buy in New Zealand?": 1. USA Pan, 2. Wiltshire, 3. Le Creuset
- Asked ChatGPT "What are the best bakeware brands in New Zealand?": 1. USA Pan, 2. Nordic Ware, 3. Tala, 4. Bakemaster, 5. Wiltshire, 6. Pyrex, 7. Le Creuset
- Asked ChatGPT "What's the best bakeware brand in New Zealand for home baking?": 1. USA Pan, 2. Nordic Ware, 3. Wiltshire, 4. Tala
- Searched Google, AI Overview "baking tins nz": 1. Wiltshire, 2. Nordic Ware, 3. Bakemaster
- Searched Google, AI Overview "cake pans nz": 1. Wiltshire, 2. Nordic Ware, 3. Le Creuset, 4. Bakemaster

Not named in any answer: KitchenAid and Tramontina.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026.

## How has branded search demand for USA Pan changed in New Zealand over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for USA Pan in New Zealand fell from 40 to 30.
- Across the 12 months ending September 2026, USA Pan fell from 7th to 8th among bakeware brands in New Zealand.
- Across the 12 months ending September 2026, USA Pan’s share of searches among loaf pan brands in New Zealand held steady, from 0.54% to 0.33%.

## How did search popularity change for New Zealand bakeware brands in September 2026?

- In September 2026, KitchenAid gained share of searches among bakeware brands in New Zealand, from 38.1% to 39.6%.
- In September 2026, Wiltshire lost share of searches among bakeware brands in New Zealand, from 5.2% to 4.4%.
- In September 2026, Bakemaster rose from 8th to 7th among bakeware brands in New Zealand.
- In September 2026, Pyrex rose from 4th to 3rd among bakeware brands in New Zealand.
- In September 2026, USA Pan fell from 7th to 8th among bakeware brands in New Zealand.
- Estimated monthly branded searches for Nordic Ware in New Zealand rose 28.6% over 12 measured months, from 70 to 90 in September 2026.

## How did search popularity change for New Zealand loaf pan brands in September 2026?

- In September 2026, Le Creuset gained share of searches among loaf pan brands in New Zealand, from 89.2% to 89.8%.
- Estimated monthly branded searches for Pyrex in New Zealand rose 22% over 12 measured months, from 590 to 720 in September 2026.
- Estimated monthly branded searches for USA Pan in New Zealand fell 25% over 12 measured months, from 40 to 30 in September 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Bakeware brands | 40 | 0.27% | 7 |
| Nov 2025 | Bakeware brands | 40 | 0.17% | 7 |
| Dec 2025 | Bakeware brands | 40 | 0.16% | 7 |
| Jan 2026 | Bakeware brands | 30 | 0.17% | 7 |
| Feb 2026 | Bakeware brands | 20 | 0.14% | 9 |
| Mar 2026 | Bakeware brands | 40 | 0.25% | 7 |
| Apr 2026 | Bakeware brands | 70 | 0.47% | 7 |
| May 2026 | Bakeware brands | 40 | 0.24% | 7 |
| Jun 2026 | Bakeware brands | 50 | 0.31% | 7 |
| Jul 2026 | Bakeware brands | 90 | 0.51% | 7 |
| Aug 2026 | Bakeware brands | 70 | 0.42% | 7 |
| Sep 2026 | Bakeware brands | 30 | 0.18% | 8 |
| Oct 2025 | Loaf pan brands | 40 | 0.54% | 4 |
| Nov 2025 | Loaf pan brands | 40 | 0.37% | 4 |
| Dec 2025 | Loaf pan brands | 40 | 0.31% | 4 |
| Jan 2026 | Loaf pan brands | 30 | 0.33% | 4 |
| Feb 2026 | Loaf pan brands | 20 | 0.27% | 4 |
| Mar 2026 | Loaf pan brands | 40 | 0.45% | 4 |
| Apr 2026 | Loaf pan brands | 70 | 0.91% | 4 |
| May 2026 | Loaf pan brands | 40 | 0.45% | 4 |
| Jun 2026 | Loaf pan brands | 50 | 0.55% | 4 |
| Jul 2026 | Loaf pan brands | 90 | 0.96% | 4 |
| Aug 2026 | Loaf pan brands | 70 | 0.76% | 4 |
| Sep 2026 | Loaf pan brands | 30 | 0.33% | 4 |

## How are USA Pan’s branded searches counted?

Brandwave collects information about searches that people make online using USA Pan’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “usa pan”

## Which bakeware brands compete with USA Pan?

- [Le Creuset](/demand/nz/brands/le-creuset)
- [KitchenAid](/demand/nz/brands/kitchenaid)
- [Pyrex](/demand/nz/brands/pyrex)
- [Wiltshire](/demand/nz/brands/wiltshire): Head-to-head: /demand/nz/compare/usa-pan-vs-wiltshire
- [Tramontina](/demand/nz/brands/tramontina): Head-to-head: /demand/nz/compare/tramontina-vs-usa-pan
- [Nordic Ware](/demand/nz/brands/nordic-ware): Head-to-head: /demand/nz/compare/nordic-ware-vs-usa-pan
- [Bakemaster](/demand/nz/brands/bakemaster): Head-to-head: /demand/nz/compare/bakemaster-vs-usa-pan
- [Tala](/demand/nz/brands/tala-bakeware): Head-to-head: /demand/nz/compare/tala-bakeware-vs-usa-pan

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "USA Pan: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/usa-pan

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/usa-pan. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
