---
title: "Upscayl: search popularity and Share of Search in New Zealand"
description: "Upscayl enhances photos with AI. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/upscayl"
publisher: "Brandwave"
---

# Upscayl: search popularity and Share of Search in New Zealand

Upscayl enhances photos with AI. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Upscayl
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among AI photo enhancers**: 9.3%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| AI photo enhancers | 2 | 9.3% | 510 |

- [AI photo enhancers](/demand/nz/categories/nz-ai-photo-enhancers)

## How has branded search demand for Upscayl changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Upscayl in New Zealand rose from 220 to 510.
- Across the 11 months ending August 2026, Upscayl’s estimated Share of Search among AI photo enhancers in New Zealand increased from 4.2% to 9.3%.
- Across the 11 months ending August 2026, Upscayl’s estimated Share of Search among AI photo enhancers in New Zealand peaked at 12.8% in July 2026 and was lowest at 4.2% in October 2025.
- Across the 11 months ending August 2026, Upscayl rose from 4th to 2nd among AI photo enhancers in New Zealand.

## How did search popularity change for New Zealand AI photo enhancers in August 2026?

- In August 2026, Picsart gained estimated Share of Search among AI photo enhancers in New Zealand, from 66.9% to 74.9%.
- In August 2026, Upscayl lost estimated Share of Search among AI photo enhancers in New Zealand, from 12.8% to 9.3%.
- In August 2026, Topaz Labs lost estimated Share of Search among AI photo enhancers in New Zealand, from 9.3% to 5.8%.
- In August 2026, Let's Enhance lost estimated Share of Search among AI photo enhancers in New Zealand, from 2.7% to 1.8%.
- Remini’s estimated Share of Search among AI photo enhancers in New Zealand has lost ground for 3 months in a row, from 16.1% to 8.2% in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | AI photo enhancers | 220 | 4.2% | 4 |
| Nov 2025 | AI photo enhancers | 230 | 4.8% | 4 |
| Dec 2025 | AI photo enhancers | 350 | 7.1% | 3 |
| Jan 2026 | AI photo enhancers | 330 | 7.8% | 4 |
| Feb 2026 | AI photo enhancers | 280 | 5.9% | 4 |
| Mar 2026 | AI photo enhancers | 410 | 6.9% | 3 |
| Apr 2026 | AI photo enhancers | 400 | 7.1% | 3 |
| May 2026 | AI photo enhancers | 500 | 8.2% | 3 |
| Jun 2026 | AI photo enhancers | 600 | 12.6% | 2 |
| Jul 2026 | AI photo enhancers | 620 | 12.8% | 2 |
| Aug 2026 | AI photo enhancers | 510 | 9.3% | 2 |
| Sep 2026 | AI photo enhancers | — | — | — |

## How is Upscayl measured?

Brandwave collects information about searches that people make online using Upscayl’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “upscayl”
- “upscayl online”
- “upscayl org”
- “upscayl photo enhancer”

## Which AI photo enhancers compete with Upscayl?

- [Picsart](/demand/nz/brands/picsart): Head-to-head: /demand/nz/compare/picsart-vs-upscayl
- [Remini](/demand/nz/brands/remini): Head-to-head: /demand/nz/compare/remini-vs-upscayl
- [Topaz Labs](/demand/nz/brands/topaz-labs): Head-to-head: /demand/nz/compare/topaz-labs-vs-upscayl
- [Let's Enhance](/demand/nz/brands/lets-enhance): Head-to-head: /demand/nz/compare/lets-enhance-vs-upscayl

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Upscayl: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/upscayl

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/upscayl. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.