---
title: "Upfluence: search popularity and Share of Search in New Zealand"
description: "Influencer discovery and campaign management software. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/upfluence"
publisher: "Brandwave"
---

# Upfluence: search popularity and Share of Search in New Zealand

Influencer discovery and campaign management software. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Upfluence
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among influencer marketing platforms**: 3.5%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Influencer marketing platforms | 4 | 3.5% | 50 |

- [Influencer marketing platforms](/demand/nz/categories/nz-influencer-marketing-platforms)

## How has branded search demand for Upfluence changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Upfluence in New Zealand fell from 60 to 50.
- Across the 11 months ending August 2026, Upfluence’s estimated Share of Search among influencer marketing platforms in New Zealand decreased from 5% to 3.5%.
- Across the 11 months ending August 2026, Upfluence’s estimated Share of Search among influencer marketing platforms in New Zealand peaked at 6.3% in January 2026 and was lowest at 2.7% in June 2026.

## How did search popularity change for New Zealand influencer marketing platforms in August 2026?

- In August 2026, #paid gained estimated Share of Search among influencer marketing platforms in New Zealand, from 52.2% to 58.2%.
- In August 2026, Modash lost estimated Share of Search among influencer marketing platforms in New Zealand, from 12.7% to 9.9%.
- In August 2026, Aspire lost estimated Share of Search among influencer marketing platforms in New Zealand, from 3% to 1.4%.
- In August 2026, TRIBE lost estimated Share of Search among influencer marketing platforms in New Zealand, from 26.1% to 24.8%.
- In August 2026, GRIN rose from 6th to 5th among influencer marketing platforms in New Zealand.
- Estimated monthly branded searches for Upfluence in New Zealand fell 16.7% over 11 measured months, from 60 to 50 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Influencer marketing platforms | 60 | 5% | 4 |
| Nov 2025 | Influencer marketing platforms | 60 | 5.2% | 4 |
| Dec 2025 | Influencer marketing platforms | 80 | 6.3% | 3 |
| Jan 2026 | Influencer marketing platforms | 80 | 6.3% | 4 |
| Feb 2026 | Influencer marketing platforms | 50 | 4.1% | 4 |
| Mar 2026 | Influencer marketing platforms | 60 | 4.9% | 4 |
| Apr 2026 | Influencer marketing platforms | 40 | 4% | 4 |
| May 2026 | Influencer marketing platforms | 40 | 3% | 5 |
| Jun 2026 | Influencer marketing platforms | 40 | 2.7% | 4 |
| Jul 2026 | Influencer marketing platforms | 50 | 3.7% | 4 |
| Aug 2026 | Influencer marketing platforms | 50 | 3.5% | 4 |
| Sep 2026 | Influencer marketing platforms | — | — | — |

## How is Upfluence measured?

Brandwave collects information about searches that people make online using Upfluence’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “upfluence”
- “upfluence com”
- “upfluence creators”
- “upfluence influencer marketing”

## Which influencer marketing platforms compete with Upfluence?

- [#paid](/demand/nz/brands/paid): Head-to-head: /demand/nz/compare/paid-vs-upfluence
- [TRIBE](/demand/nz/brands/tribe): Head-to-head: /demand/nz/compare/tribe-vs-upfluence
- [Modash](/demand/nz/brands/modash): Head-to-head: /demand/nz/compare/modash-vs-upfluence
- [GRIN](/demand/nz/brands/grin): Head-to-head: /demand/nz/compare/grin-vs-upfluence
- [Aspire](/demand/nz/brands/aspire): Head-to-head: /demand/nz/compare/aspire-vs-upfluence

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Upfluence: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/upfluence

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/upfluence. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.