---
title: "UpdraftPlus: search popularity and Share of Search in New Zealand"
description: "UpdraftPlus is a WordPress backup plugin available to New Zealand customers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/updraftplus"
publisher: "Brandwave"
---

# UpdraftPlus: search popularity and Share of Search in New Zealand

UpdraftPlus is a WordPress backup plugin available to New Zealand customers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: UpdraftPlus
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among WordPress backup plugins**: 37.9%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| WordPress backup plugins | 1 | 37.9% | 110 |

- [WordPress backup plugins](/demand/nz/categories/nz-wordpress-backup-plugins)

## How has branded search demand for UpdraftPlus changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for UpdraftPlus in New Zealand rose from 70 to 110.
- Across the 11 months ending August 2026, UpdraftPlus’ estimated Share of Search among WordPress backup plugins in New Zealand increased from 29.2% to 37.9%.
- Across the 11 months ending August 2026, UpdraftPlus’ estimated Share of Search among WordPress backup plugins in New Zealand peaked at 38.7% in June 2026 and was lowest at 26.1% in December 2025.
- Across the 11 months ending August 2026, UpdraftPlus rose from 2nd to 1st among WordPress backup plugins in New Zealand.

## How did search popularity change for New Zealand WordPress backup plugins in August 2026?

- In August 2026, UpdraftPlus overtook Duplicator to take the highest estimated Share of Search among WordPress backup plugins in New Zealand, at 37.9%.
- In August 2026, Kadence Backups overtook BlogVault to rank 4th among WordPress backup plugins in New Zealand, at 10.3%.
- In August 2026, WPvivid lost estimated Share of Search among WordPress backup plugins in New Zealand, from 21.7% to 13.8%.
- In August 2026, BlogVault lost estimated Share of Search among WordPress backup plugins in New Zealand, from 8.7% to 3.4%.
- In August 2026, Duplicator lost estimated Share of Search among WordPress backup plugins in New Zealand, from 39.1% to 34.5%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | WordPress backup plugins | 70 | 29.2% | 2 |
| Nov 2025 | WordPress backup plugins | 90 | 33.3% | 2 |
| Dec 2025 | WordPress backup plugins | 60 | 26.1% | 2 |
| Jan 2026 | WordPress backup plugins | 80 | 30.8% | 2 |
| Feb 2026 | WordPress backup plugins | 80 | 32% | 2 |
| Mar 2026 | WordPress backup plugins | 90 | 31% | 2 |
| Apr 2026 | WordPress backup plugins | 70 | 29.2% | 2 |
| May 2026 | WordPress backup plugins | 100 | 33.3% | 2 |
| Jun 2026 | WordPress backup plugins | 120 | 38.7% | 1 |
| Jul 2026 | WordPress backup plugins | 60 | 26.1% | 2 |
| Aug 2026 | WordPress backup plugins | 110 | 37.9% | 1 |
| Sep 2026 | WordPress backup plugins | — | — | — |

## How is UpdraftPlus measured?

Brandwave collects information about searches that people make online using UpdraftPlus’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “restore website with updraftplus”
- “updraft plus”
- “updraft plus pricing”
- “updraftplus”
- “updraftplus backup”
- “updraftplus backup plugin”
- “updraftplus backup restore”
- “updraftplus com”
- “updraftplus plugin”
- “updraftplus wordpress”
- “updraftplus wordpress backup”
- “updraftplus wordpress backup plugin”
- “wordpress plugin updraftplus”
- “wordpress updraft plus”

## Which WordPress backup plugins compete with UpdraftPlus?

- [Duplicator](/demand/nz/brands/duplicator): Head-to-head: /demand/nz/compare/duplicator-vs-updraftplus
- [WPvivid](/demand/nz/brands/wpvivid): Head-to-head: /demand/nz/compare/updraftplus-vs-wpvivid
- [Kadence Backups](/demand/nz/brands/kadence-backups): Head-to-head: /demand/nz/compare/kadence-backups-vs-updraftplus
- [BlogVault](/demand/nz/brands/blogvault): Head-to-head: /demand/nz/compare/blogvault-vs-updraftplus

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "UpdraftPlus: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/updraftplus

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/updraftplus. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.