--- title: "Untouched World: search popularity and Share of Search in New Zealand" description: "Untouched World makes merino clothing sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/untouched-world" publisher: "Brandwave" --- # Untouched World: search popularity and Share of Search in New Zealand Untouched World makes merino clothing sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Untouched World - **Market**: New Zealand - **Measured month**: Aug 2026 - **Share of Search among merino clothing brands**: 35.5% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Merino clothing brands | 2 | 35.5% | 15.1K | - [Merino clothing brands](/demand/nz/categories/nz-merino-clothing-brands) ## How has branded search demand for Untouched World changed in New Zealand over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Untouched World in New Zealand rose from 11.2K to 15.1K. - Across the 11 months ending August 2026, Untouched World’s estimated Share of Search among merino clothing brands in New Zealand decreased from 41.3% to 35.5%. - Across the 11 months ending August 2026, Untouched World’s estimated Share of Search among merino clothing brands in New Zealand peaked at 45.3% in February 2026 and was lowest at 33.3% in July 2026. - Across the 11 months ending August 2026, Untouched World fell from 1st to 2nd among merino clothing brands in New Zealand. ## How did search popularity change for New Zealand merino clothing brands in August 2026? - In August 2026, Untouched World gained estimated Share of Search among merino clothing brands in New Zealand, from 33.3% to 35.5%. - In August 2026, Noble Wilde lost estimated Share of Search among merino clothing brands in New Zealand, from 3.8% to 2.5%. - In August 2026, Smartwool lost estimated Share of Search among merino clothing brands in New Zealand, from 7.1% to 6.5%. - Mons Royale’s estimated Share of Search among merino clothing brands in New Zealand has gained ground for 3 months in a row, from 32.4% to 37% in August 2026. - Estimated monthly branded searches for Merino Country in New Zealand rose 100% over 11 measured months, from 10 to 20 in August 2026. - Estimated monthly branded searches for Icebreaker in New Zealand rose 26.2% over 11 measured months, from 6.2K to 7.9K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Merino clothing brands | 11.2K | 41.3% | 1 | | Nov 2025 | Merino clothing brands | 12.3K | 37.6% | 1 | | Dec 2025 | Merino clothing brands | 12.2K | 39% | 1 | | Jan 2026 | Merino clothing brands | 12.2K | 41.9% | 1 | | Feb 2026 | Merino clothing brands | 13.5K | 45.3% | 1 | | Mar 2026 | Merino clothing brands | 15.7K | 41.8% | 1 | | Apr 2026 | Merino clothing brands | 14.8K | 37.4% | 1 | | May 2026 | Merino clothing brands | 16.7K | 39.2% | 1 | | Jun 2026 | Merino clothing brands | 14.4K | 36.4% | 1 | | Jul 2026 | Merino clothing brands | 14.3K | 33.3% | 2 | | Aug 2026 | Merino clothing brands | 15.1K | 35.5% | 2 | | Sep 2026 | Merino clothing brands | — | — | — | ## How is Untouched World measured? Brandwave collects information about searches that people make online using Untouched World’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “untouched world” - “untouched world chch” - “untouched world clothing” - “untouched world kitchen” - “untouched world knitwear” - “untouched world ltd” - “untouched world merino” - “untouched world near me” - “untouched world nz” - “untouched world online” - “untouched world outlet” - “untouched world outlet sale” - “untouched world sale” - “untouchedworld” - “untouchedworld com” ## Which merino clothing brands compete with Untouched World? - [Mons Royale](/demand/nz/brands/mons-royale): Head-to-head: /demand/nz/compare/mons-royale-vs-untouched-world - [Icebreaker](/demand/nz/brands/icebreaker): Head-to-head: /demand/nz/compare/icebreaker-vs-untouched-world - [Smartwool](/demand/nz/brands/smartwool): Head-to-head: /demand/nz/compare/smartwool-vs-untouched-world - [Noble Wilde](/demand/nz/brands/noble-wilde): Head-to-head: /demand/nz/compare/noble-wilde-vs-untouched-world - [Merino Country](/demand/nz/brands/merino-country): Head-to-head: /demand/nz/compare/merino-country-vs-untouched-world ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Untouched World: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/untouched-world This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/untouched-world. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.