---
title: "Unleash: search popularity and Share of Search in New Zealand"
description: "Unleash provides tools to manage feature flags and controlled software rollouts. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/unleash"
publisher: "Brandwave"
---

# Unleash: search popularity and Share of Search in New Zealand

Unleash provides tools to manage feature flags and controlled software rollouts. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Unleash
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among feature flag tools**: 3.9%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Feature flag tools | 5 | 3.9% | 20 |

- [Feature flag tools](/demand/nz/categories/nz-feature-flag-tools)

## How has branded search demand for Unleash changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Unleash in New Zealand held steady at 20.
- Across the 11 months ending August 2026, Unleash’s estimated Share of Search among feature flag tools in New Zealand peaked at 4.8% in January 2026 and was lowest at 1.9% in May 2026.

## How did search popularity change for New Zealand feature flag tools in August 2026?

- In August 2026, ConfigCat overtook Statsig to rank 2nd among feature flag tools in New Zealand, at 9.8%.
- In August 2026, Unleash gained estimated Share of Search among feature flag tools in New Zealand, from 2% to 3.9%.
- In August 2026, LaunchDarkly lost estimated Share of Search among feature flag tools in New Zealand, from 70.6% to 68.6%.
- In August 2026, Statsig lost estimated Share of Search among feature flag tools in New Zealand, from 11.8% to 9.8%.
- Estimated monthly branded searches for Flagsmith in New Zealand rose 100% over 11 measured months, from 20 to 40 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Feature flag tools | 20 | 3.4% | 5 |
| Nov 2025 | Feature flag tools | 20 | 4.5% | 5 |
| Dec 2025 | Feature flag tools | 10 | 2.7% | 5 |
| Jan 2026 | Feature flag tools | 20 | 4.8% | 5 |
| Feb 2026 | Feature flag tools | 20 | 4.5% | 5 |
| Mar 2026 | Feature flag tools | 20 | 3.5% | 5 |
| Apr 2026 | Feature flag tools | 10 | 2.3% | 5 |
| May 2026 | Feature flag tools | 10 | 1.9% | 5 |
| Jun 2026 | Feature flag tools | 20 | 4.1% | 5 |
| Jul 2026 | Feature flag tools | 10 | 2% | 5 |
| Aug 2026 | Feature flag tools | 20 | 3.9% | 5 |
| Sep 2026 | Feature flag tools | — | — | — |

## How is Unleash measured?

Brandwave collects information about searches that people make online using Unleash’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “unleash feature flags”
- “unleash feature toggles”

## Which feature flag tools compete with Unleash?

- [LaunchDarkly](/demand/nz/brands/launchdarkly): Head-to-head: /demand/nz/compare/launchdarkly-vs-unleash
- [ConfigCat](/demand/nz/brands/configcat): Head-to-head: /demand/nz/compare/configcat-vs-unleash
- [Statsig](/demand/nz/brands/statsig): Head-to-head: /demand/nz/compare/statsig-vs-unleash
- [Flagsmith](/demand/nz/brands/flagsmith): Head-to-head: /demand/nz/compare/flagsmith-vs-unleash

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Unleash: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/unleash

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/unleash. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.