---
title: "University of Auckland: search popularity and Share of Search in New Zealand"
description: "Public research university in Auckland, New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/university-of-auckland"
publisher: "Brandwave"
---

# University of Auckland: search popularity and Share of Search in New Zealand

Public research university in Auckland, New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: University of Auckland
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among universities**: 28.5%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Universities | 1 | 28.5% | 140K |

- [Universities](/demand/nz/categories/universities)

## How has branded search demand for University of Auckland changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for University of Auckland in New Zealand rose from 108K to 140K.
- Across the 11 months ending August 2026, University of Auckland’s estimated Share of Search among universities in New Zealand increased from 26.3% to 28.5%.
- Across the 11 months ending August 2026, University of Auckland’s estimated Share of Search among universities in New Zealand peaked at 30.9% in June 2026 and was lowest at 22.4% in February 2026.

## How did search popularity change for New Zealand universities in August 2026?

- In August 2026, Massey University overtook University of Waikato to rank 3rd among universities in New Zealand, at 13.1%.
- In August 2026, AUT overtook Victoria University of Wellington to rank 2nd among universities in New Zealand, at 13.5%.
- In August 2026, University of Auckland gained estimated Share of Search among universities in New Zealand, from 26.9% to 28.5%.
- In August 2026, University of Otago gained estimated Share of Search among universities in New Zealand, from 8.5% to 9.1%.
- In August 2026, Victoria University of Wellington lost estimated Share of Search among universities in New Zealand, from 13.5% to 11.7%.
- In August 2026, University of Waikato lost estimated Share of Search among universities in New Zealand, from 12.7% to 11.1%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Universities | 108K | 26.3% | 1 |
| Nov 2025 | Universities | 108K | 29.8% | 1 |
| Dec 2025 | Universities | 62.7K | 24.9% | 1 |
| Jan 2026 | Universities | 114K | 30.3% | 1 |
| Feb 2026 | Universities | 114K | 22.4% | 1 |
| Mar 2026 | Universities | 182K | 29% | 1 |
| Apr 2026 | Universities | 108K | 27.1% | 1 |
| May 2026 | Universities | 140K | 28.7% | 1 |
| Jun 2026 | Universities | 132K | 30.9% | 1 |
| Jul 2026 | Universities | 140K | 26.9% | 1 |
| Aug 2026 | Universities | 140K | 28.5% | 1 |
| Sep 2026 | Universities | — | — | — |

## How is University of Auckland measured?

Brandwave collects information about searches that people make online using University of Auckland’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “auckland university”
- “university of auckland”
- “university of auckland new zealand”
- “uoa”
- “uoa auckland”

## Which universities compete with University of Auckland?

- [AUT](/demand/nz/brands/aut): Head-to-head: /demand/nz/compare/aut-vs-university-of-auckland
- [Massey University](/demand/nz/brands/massey-university): Head-to-head: /demand/nz/compare/massey-university-vs-university-of-auckland
- [Victoria University of Wellington](/demand/nz/brands/victoria-university-of-wellington): Head-to-head: /demand/nz/compare/university-of-auckland-vs-victoria-university-of-wellington
- [University of Waikato](/demand/nz/brands/university-of-waikato): Head-to-head: /demand/nz/compare/university-of-auckland-vs-university-of-waikato
- [University of Otago](/demand/nz/brands/university-of-otago): Head-to-head: /demand/nz/compare/university-of-auckland-vs-university-of-otago
- [University of Canterbury](/demand/nz/brands/university-of-canterbury)
- [Lincoln University](/demand/nz/brands/lincoln-university-nz)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "University of Auckland: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/university-of-auckland

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/university-of-auckland. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.