---
title: "Union Square: search popularity and Share of Search in New Zealand"
description: "Union Square offers Martinborough restaurant services in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/union-square"
publisher: "Brandwave"
---

# Union Square: search popularity and Share of Search in New Zealand

Union Square offers Martinborough restaurant services in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Union Square
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among martinborough restaurants**: 5.7%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Martinborough restaurants | 2 | 5.7% | 140 |

- [Martinborough restaurants](/demand/nz/categories/nz-martinborough-restaurants)

## How has branded search demand for Union Square changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Union Square in New Zealand fell from 260 to 140.
- Across the 11 months ending August 2026, Union Square’s estimated Share of Search among martinborough restaurants in New Zealand peaked at 7.9% in January 2026 and was lowest at 3.1% in March 2026.

## How did search popularity change for New Zealand martinborough restaurants in August 2026?

- In August 2026, Tirohana Estate gained estimated Share of Search among martinborough restaurants in New Zealand, from 93.7% to 94.3%.
- In August 2026, Union Square lost estimated Share of Search among martinborough restaurants in New Zealand, from 6.3% to 5.7%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Martinborough restaurants | 260 | 6.1% | 2 |
| Nov 2025 | Martinborough restaurants | 250 | 5.9% | 2 |
| Dec 2025 | Martinborough restaurants | 340 | 7.8% | 2 |
| Jan 2026 | Martinborough restaurants | 430 | 7.9% | 2 |
| Feb 2026 | Martinborough restaurants | 290 | 6.7% | 2 |
| Mar 2026 | Martinborough restaurants | 130 | 3.1% | 2 |
| Apr 2026 | Martinborough restaurants | 160 | 4.9% | 2 |
| May 2026 | Martinborough restaurants | 230 | 5.4% | 2 |
| Jun 2026 | Martinborough restaurants | 230 | 6.9% | 2 |
| Jul 2026 | Martinborough restaurants | 210 | 6.3% | 2 |
| Aug 2026 | Martinborough restaurants | 140 | 5.7% | 2 |
| Sep 2026 | Martinborough restaurants | — | — | — |

## How is Union Square measured?

Brandwave collects information about searches that people make online using Union Square’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “union square bistro martinborough”
- “union square martinborough”
- “union square restaurant martinborough”

## Which martinborough restaurants compete with Union Square?

- [Tirohana Estate](/demand/nz/brands/tirohana-estate): Head-to-head: /demand/nz/compare/tirohana-estate-vs-union-square
- [Circus Cinema Restaurant](/demand/nz/brands/circus-cinema-restaurant): Head-to-head: /demand/nz/compare/circus-cinema-restaurant-vs-union-square

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Union Square: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/union-square

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/union-square. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.